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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Riandi, Muhammad Hafiz
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH EMPLOYER BRANDING ACTIVITY DAN CORPORATE REPUTATION TERHADAP INTENTION TO APPLY FOR A JOB Kartika, Rizkitania Citra; Riandi, Muhammad Hafiz
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.16

Abstract

This research departs form the war of talent, a phenomenon of diminishing number of potential work forces occurring in various industries. As a response, companies are competing to attract employee candidates to apply for jobs. The objective of this research is to identify the partial and simultaneous effects of employer branding activity and corporate reputation on people’s intention to apply for a job. The population of this quantitative explanatory research is active students of bachelor’s and associate degrees of Universitas Brawijaya. Using the Slovin formula, the sample size was set at 398. The data was harvested via Likert-scaled questionnaires and was assessed using instrument test, classical assumption test, hypothesis test, and multiple linear regression performed in SPSS. This study finds that employer branding activity and corporate reputation partially and simultaneously influence the intention to apply for a job. Therefore, it is implied that appropriate strategies in employer branding activity and successful corporate reputation maintenance can increase the intention of employee candidates to apply for a job.
Pemenuhan Customer Requirement untuk Produk yang Dikirimkan pada Pelanggan Potensial di Luar Kota Alhusna, Najla; Riandi, Muhammad Hafiz
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.2.08

Abstract

Dapur Qonita is a business in Balikpapan that sells seasonings for various dishes. After three years of operation, many customers in other cities required the company to deliver its products to them, but until now Dapur Qonita is not able to meet what they need. The objective of this research is to fulfill the customer requirement, that is making the business able to deliver its products to other cities while maintaining their good condition and flavor until the consumers receive them. This study was conducted by testing the delivery of the products to seven cities outside Balikpapan and by considering their condition whether or not they are well received by the potential customers. the results indicate that the customer requirement, i.e. receiving Dapur Qonita’s product in a good condition, can be well fulfilled by replacing the Thinwall plastic containers with sealed and vacuum containers.   Abstrak Dapur Qonita adalah bisnis yang menjual produk berbagai bumbu masakan di kota Balikpapan. Selama bisnis berjalan kurang lebih 3 tahun banyak pelanggan di luar kota menginginkan agar Dapur Qonita dapat mengirimkan produk bumbunya ke luar kota Balikpapan, tetapi hingga saat ini Dapur Qonita belum mampu memenuhi kebutuhan pelanggan. Penelitian ini bertujuan untuk memenuhi customer requirement agar Dapur Qonita bisa mengirimkan produknya ke luar kota Balikpapan dan bumbu dapat sampai dalam kondisi rasa yang baik serta layak dikonsumsi. Penelitian dilakukan dengan menguji coba pengiriman produk ke luar kota Balikpapan di 7 kota berbeda untuk melihat kondisi bumbu ketika sampai di kota tujuan apakah bisa diterima dengan baik atau tidak oleh konsumen potensial. Hasil penelitian menunjukkan bahwa kebutuhan pelanggan mampu dipenuhi untuk mengirimkan produk ke luar kota dapat dipenuhi dengan mengubah bentuk kemasan plastik thinwall menjadi vakum sealed.
Analysing the Effect of Social and Technological Causes on Bank 4.0 Adoption in Indonesia Riandi, Muhammad Hafiz; Hapsari, Raditha; Hussein, Ananda Sabil; Parwati, Kardina Yudha; Alam, Muhammad Dimar
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This study investigates various determinants affecting the Behavioural Intention (BI) of individuals to embrace Bank 4.0 in the age of digitalization. These determinants encompass both technological aspects, specifically Technology Anxiety (TA) and Technology Trust (TT), as well as a social factor known as Social Influence (SI). This scholarly investigation focuses on a comprehensive analysis of how Technology Anxiety, Technology Trust, and Social Influence collectively influence individuals' willingness to embrace Bank 4.0. Moreover, this research delves into the nuanced role of Social Influence in shaping both Technology Anxiety and Technology Trust. To gather empirical data, this scholarly work employs structured questionnaires. Subsequently, the collected data undergoes rigorous analysis using the Partial Least Square Method implemented through SmartPLS 3.2. The study's outcomes unveil crucial insights. Firstly, a significant and positive association is evident between Social Influence (SI) and Behavioural Intention (BI). Conversely, Technology Anxiety (TA) exhibits a noteworthy inverse relationship with BI. Intriguingly, Technology Trust (TT) does not demonstrate a statistically significant impact on BI. Additionally, it is worth noting that SI does not significantly influence either TA or TT. These findings underscore the importance for practitioners in the realm of Bank 4.0 to holistically consider both social and technological factors.
The Effects of Work from Home (WFH) and Work-Life Balance on Employee Performance Wijaya, Agung; Riandi, Muhammad Hafiz
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the effects of the Work from Home (WFH) policy and Work-Life Balance (WLB) on employee performance in the Corporate Human Capital and Corporate University (CHCU) division of PT United Tractors Tbk. Design/Methodology/Approach – This study employs an explanatory quantitative research design. The population consists of 40 permanent employees of the CHCU division, all of whom were selected as respondents using a saturated sampling technique. Primary and secondary data were collected through Likert-scale questionnaires and interviews with senior employees holding team leader positions. The data were analyzed using SPSS version 27 to examine the direct and simultaneous effects of WFH policy and work-life balance on employee performance. Findings – The results indicate that the implementation of the WFH policy has a positive and significant effect on employee performance. Work-Life Balance also has a positive and significant effect on employee performance. Furthermore, WFH policy and Work-Life Balance simultaneously have a significant influence on employee performance, with a coefficient of determination (R²) of 84.9%. These findings demonstrate that effective remote work implementation and balanced work-life conditions are important factors in maintaining and improving employee performance. Originality/Value This research is original in simultaneously analyzing WFH and work-life balance within a specialized corporate division context. The findings provide practical value by offering evidence-based guidance for organizations to optimize remote work policies while supporting employee well-being.
Product Development Priorities in Modest Fashion: Insights from Kano Model Analysis Oktaviani, Devi Nurmifta; Riandi, Muhammad Hafiz
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to identify the product attributes that most influence customer satisfaction and purchasing decisions and to provide recommendations for improving Muslimah dress products at Nym Collection using the Kano model and a product quality approach.   Design/Methodology/Approach – A quantitative survey design was employed. Data were collected through a questionnaire using a five-point Kano evaluation scale comprising 10 functional and 10 dysfunctional questions representing 10 product attributes. The population consisted of 250 customers who had purchased Muslimah dresses within the previous six months. Using the Slovin formula and random sampling, 154 respondents were selected. Instrument validity and reliability were tested, and the data were analyzed using the Kano model to classify product attributes based on their impact on customer satisfaction.   Findings – The results indicate that four attributes are classified as One-dimensional: the latest dress models, unique and attractive designs, a wide variety of dress models, and high-quality stitching. These attributes have the greatest influence on customer satisfaction and should be prioritized for product development. The remaining six attributes are classified as Indifferent, indicating that they have relatively little impact on customer satisfaction. The Kano satisfaction graph further confirms that emphasizing One-dimensional attributes can enhance customer satisfaction and strengthen the competitiveness of Nym Collection in the Muslimah fashion market.   Originality/Value This research offers originality by applying the Kano model specifically to Muslimah dress products, a segment that is still limited in empirical studies. The findings provide practical value by guiding fashion businesses in prioritizing product attributes that most effectively increase customer satisfaction and market competitiveness.
Seminar Career Highlight for Economics and Business untuk Siswa SMA PJ Global School Riandi, Muhammad Hafiz; Alam, Muhammad Dimar; Putri, Intan Lifinda Ayuning
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

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Abstract

Career highlight menjadi salah satu cara untuk mendorong pertumbuhan dan semangat kerja sehingga motivasi individu untuk bekerja dapat terjaga dengan baik. Pengabdian “Career Highlight for Economics and Business” bertujuan untuk membantu siswa memahami potensi karier, mempersiapkan diri untuk menghadapi tantangan dan perubahan industri, serta membangun jaringan yang mendukung kesuksesan. Metode yang digunakan dalam pengabdian ini adalah seminar yang dihadiri oleh siswa SMA PJ Global School. Seminar ini berhasil memberikan pemahaman yang komprehensif kepada 75 siswa mengenai peluang karier yang dibawakan oleh Rizky Aditya Nugraha, SE., M.Sc., CertDA. Peserta tidak hanya mendapatkan informasi terkait berbagai jurusan kuliah, tetapi juga terinspirasi untuk merancang masa depan yang cerah. Berdasarkan umpan balik dari peserta, seminar ini dinilai sangat bermanfaat dalam membuka wawasan dan membantu mereka menentukan pilihan karier yang sesuai dengan minat dan bakat. Pihak sekolah turut menyambut positif kegiatan ini sebagai upaya dalam membekali siswa dengan pengetahuan yang relevan untuk menghadapi dunia kerja.
The Effect of System Quality, Social Influence, and Price Value on Intention to Use Digital Banking Sabita, Farah; Riandi, Muhammad Hafiz
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.21

Abstract

The development of digital technology has encouraged transformation in banking industry and given birth to the era of digital banking. However, the transition to digital platforms is still hampered by the doubts and reluctance of some customers. The objective of this research is to identify the effects of system quality, social influence, and price value on the intention to use digital banks. The population of this quantitative explanatory research is Generation Z and Millennials in Malang city; 130 of them were selected as the respondents via non-probability sampling method, or more specifically purposive sampling technique. The data has been assessed for their validity, reliability, and goodness of fit and was examined using descriptive analysis, multiple linear regression, and coefficient of determination. The hypothesis testing was performed using t-test. This study finds that system quality, social influence, and price value have significantly positive influence the intention to use digital banks. The implication of this research is the appropriate use of strategies that will address system quality, social influence, and price value in order to increase the intention to use digital banks.
Co-Authors Agung Wijaya, Agung Alhusna, Najla Ananda Sabil Hussein Intan Lifinda Ayuning Putri Kardina Yudha Parwati Kartika, Rizkitania Citra Muhammad Dimar Alam Oktaviani, Devi Nurmifta Raditha Dwi Vata Hapsari Sabita, Farah