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FAKTOR-FAKTOR YANG MEMENGARUHI BEHAVIOURAL INTENTION PENGGUNAAN MOBILE WALLET SHOPEEPAY DI SURABAYA Jacqualine Basary; Indarini; Andhy Setyawan
CALYPTRA Vol. 12 No. 2 (2024): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

Abstract—The rapid development of technology in developing countries has resulted in high growth in recent years. Coupled with the support of the internet and mobile phone networks that have changed people's habits, especially in payment methods that were originally in the barter system, money and nowadays called mobile wallets that are inherent and have many payment options with a single scan and are fast and precise. People will not feel worried about losing money in one hand in the form of a smartphone. and some smartphones are equipped with NFC (Near-Field Communication) chips that only need to be tapped to make payments. This research aims to understand the factors that influence the use to adopt ShopeePay mobile wallet in Indonesia. There are 190 questionnaire results collected from ShopeePay users in Surabaya, then the data is analyzed using the Structural Equation Model (SEM) with data processing using Analysis Moment of Structural (AMOS) software. The results of this study indicate that performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FC), perceived value (PV), perceived risk (PR), perceived trust (PT), perceived regulatory support (PRS), promotional benefits (PB) are proven to be factors that significantly influence behavioral intention (BI) of ShopeePay mobile wallet in Surabaya. Keywords: performance expectancy, behavioural intention, mobile wallet Abstrak—Perkembangan teknologi yang pesat di negara-negara berkembang telah menghasilkan prtumbuhan yang tinggi dalam beberapa tahun terakhir ini. Ditambah dengan dukungan jaringan internet dan mobile phone yang telah mengubah kebiasan orang apalagi dalam metode pembayaran yang dari awal dalam system barter, uang dan saat ini disebut mobile wallet yang sudah melekat dan memiliki banyak pilihan pembayaran dengan sekali scan dan cepat dan tepat. Orang-orang tidak akan merasa khawatir dengan kehilangan uang sudah cuku dalam satu genggaman dalam bentuk smartphone.dan beberapa smarthphone telah dilengkapi dengan NFC (Near-Field Communication) chip yang hanya perlu di tap untuk melakukan pembayaran. Penelitian ini bertujuan untuk dapat mengerti factor-faktor yang mempengaruhi penggunaan untuk mengadopsi mobile wallet ShopeePay di Indonesia. Terdapat 190 hasil kuesioner yang dikumpulakn dari pengguna ShopeePay di Surabaya kemudian data analisis menggunakan Structural Equation Model (SEM) dengan pengolahan data menggunakan software Analysis Moment of Structural (AMOS). Hasil penelitian ini menunjukan bahwa performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FC), perceived value (PV), perceived risk (PR), perceived trust (PT), perceived regulatory support (PRS), promotional benefits (PB) terbukti sebagai factor yang signifikan mempengaruhi behavioural intention (BI) mobile wallet ShopeePay di Surabaya. Kata Kunci: performance expectancy, behavioural intention, mobile wallet
The Effect of Flow Factor on Brand Attitude and Purchase Intention in Mobile Legend: Bang-Bang Anandya, Dudi; Darsono, Brilliant Prabowo Agung; Indarini
Journal of Entrepreneurship and Business Vol. 4 No. 3 (2023): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v4i3.5812

Abstract

Purpose: This research aims to analyze the influence of flow antecedents, which can elicit brand attitudes and purchase intentions. Method: By design, this research is included in causal research, which aims to examine causal relationships between variables. The scale used is an interval of 7 points. The target population is active mobile legends: Bang-bang players who play at least two games daily. The player must have purchased at least two items in the last six months and be 17 years old. Purchase decisions must be made with the player's considerations. The number of samples collected was 300 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. The analysis technique used is structural equation modeling with two stages. The analysis technique used is structural equation modeling with two stages. Hypothesis testing uses a t-test with an alpha of 10%. Result: Only skills that do not contribute to the formation of flow. This result is in line with previous research, so the role of skill as an antecedent needs to be studied further. Flow has been shown to shape brand attitudes and purchase intentions.
The influence of hedonic motivation, price, information, and trust on online purchase intention for Tokopedia consumers in Surabaya Sutandyo, Elyza; Marciano, Deddy; Indarini
Southeast Asian Journal of Service Management Vol. 1 No. 1 (2024): First Issue: Commerce and Destinations
Publisher : Faculty of Business and Economics, University of Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/seajsm.v12

Abstract

The Covid-19 pandemic has changed human behavior and habits. The development of technology has had a lot of positive impacts that make it easier for people's lives to shop online to meet the needs of life. Tokopedia is one of the trending online shopping platforms and is most in demand by the people of Surabaya during the Covid-19 pandemic where the highest number of engagements on Facebook and Twitter social media is 146,427. This study aims to determine the effect of hedonic motivation, price, information, and trust on online purchase intention on Tokopedia consumers in Surabaya. The causal research-based research was tested empirically using questionnaire data totaling 150 respondents. This research was analyzed using SEM (Structural Equation Modeling) with SPSS 25 software and AMOS 22 software. The results showed that hedonic motivation, online price, and online trust affect the intention to purchase online, then online price affects hedonic motivation, and access to online information affects online trust. Lastly, access to online information does not affect the intention to purchase online.
Factors that influence purchase intention social commerce TikTok shop in Indonesia Ong, Jesica; Anandya, Dudi; Indarini
Southeast Asian Journal of Service Management Vol. 1 No. 1 (2024): First Issue: Commerce and Destinations
Publisher : Faculty of Business and Economics, University of Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/seajsm.v13

Abstract

This study aims to examine the factors influencing purchase intention among TikTok Shop consumers in Indonesia. Using a survey of 165 TikTok Shop users, data were analyzed through confirmatory factor analysis (CFA) and structural equation modeling (SEM) via AMOS 24 software. The findings reveal that economy, reliability, interaction, and sales promotion significantly impact consumer purchase intention, while necessity does not. Reliability emerged as the most influential factor, suggesting that consumer trust in accurate and dependable product information on TikTok Shop strongly drives purchase intention. Interaction between consumers and sellers also plays a key role, as engagement fosters a positive shopping experience, further enhancing purchase intentions. Additionally, the economy and sales promotion factors, such as discounts and shipping subsidies, positively affect consumer purchase behavior. These results indicate that TikTok Shop could benefit from strengthening its reliability and interactive features to improve consumer experiences and encourage purchases. Future research could investigate regional and demographic variations, especially among older age groups, to deepen insights into consumer behavior across social commerce platforms.