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All Journal Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA)
Mutiara Cantika Kamila Putri
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENTINGNYA PENCATATAN ARUS KAS MASUK DAN KELUAR PADA UMKM (Studi Kasus Cafe Sakera UTM) Mutiara Cantika Kamila Putri; Asyam Alif Rabbani; Anastasia Br Surbakti; Halimatus Sa’diya; Mochamad Reza Adiyanto
Jurnal Media Akademik (JMA) Vol. 2 No. 6 (2024): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i6.529

Abstract

Pencatatan keuangan atau pembukuan pada sebuah UMKM maupun besar merupakan suatu hal yang penting dan harus ada bagi suatu perusahan. Apabila, suatu bisnis ini ingin tetap bertahan dalam waktu yang cukup panjang. Pencatatan pembukuan, untuk mengolah pemasukan suatu bisnis micro (UMKM) hal ini juga dapat dengan cepat berkembang pada pemilik bisnis, dengan cara melakukan metode pelatihan terkait pencatatan arus kas yang bertujuan memberi pemahaman penting bagi pebisnis terkait pemasukan dan pengeluaran pada suatu bisnis tersebut. Karena dengan melakukan pencatatan ini pemilik (UMKM) bisa lebih tahu akan keuntungan yang didapat dari bisnis yang dijalani. Dan pelatihan ini akan di sampaikan dengan menarik dan para (UMKM) untuk melakukan pembukuan pada bisnis mereka, walaupun dengan demikian masih banyak juga yang belum memahami cara-caranya terlebih menggunakan aplikasi pembukuan, namun dengan itu kita sudah melakukan pengamatan pada suatu bisnis mikro dan menanyakan bagaimana laporan keuangan yang ialakukan pada bisnisnya dan hasil pengamatan menunjukkan bahwa bisnis bapak Asyam Ali selaku pengelola sakera cafe ini melakukan pencatatan akuntansi yang masih sederhana, namun ia tahu semua tentang laporan keuangan bisnisnya dan faktor yang mempengaruhi beliau melakukan pencatatan pemasukan saja karena faktor kesibukan beliau, namun semua hal tentang pemasukan bisnis tersebut ia lakukan menggunakan suatu aplikasi.
The Influence of Social Media on Customer Buying Behavior Sulfa Sulfia; Refina Dyah Pramesti Utomo Putri; Mutiara Cantika Kamila Putri; Muhammad Alkirom Wildan
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2294

Abstract

This study aims to analyze the influence of social media on consumer purchasing behavior using a qualitative approach. Social media has become a primary medium in digital marketing, enabling direct interaction between brands and consumers. This study used an online questionnaire distributed to 50 respondents aged 18–24 years, as well as semi-structured interviews with five informants who had experience shopping through social media. The results showed that attractive visual content, influencer support, and Electronic Word of Mouth (E-WOM) play a significant role in shaping purchasing decisions. This study contributes to the understanding of contemporary marketing practices and offers effective strategies in optimizing social media. Visual content increases product appeal, influencers build consumer trust, and E-WOM serves as a source of information and social validation. These findings provide theoretical contributions to the study of digital consumer behavior and offer practical implications for business actors in designing more effective and relevant social media marketing strategies in the digital era. This study not only enriches the theoretical understanding of consumer behavior in the digital context but also offers practical implications for business actors and marketers. Marketing strategies that emphasize authentic visual elements, collaboration with relevant influencers, and encouraging consumer engagement through online reviews and testimonials have proven effective in influencing purchase intentions. Thus, this study provides an important contribution in the development of social media-based marketing strategies that are more adaptive and responsive to current consumer trends.
Pengaruh Influencer dan Content Marketing terhadap Keputusan Pembelian Melalui Niat Beli Mahasiswa Pada Platform Shopee: Studi Kasus Shopee Video sebagai Media Pemasaran Digital: Penelitian Mutiara Cantika Kamila Putri; Bambang Setyo Pambudi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4116

Abstract

This research analyze the influence of influencers and content marketing on purchasing decisions through students’ purchase intentions on the Shopee platform, with a focus on the use of Shopee Video as a digital content marketing medium. The research employed a quantitative approach by distributing questionnaires to students who actively use Shopee Video, allowing the collected data to represent the behavior of young consumers who are familiar with short-video content.The findings show that influencers and content marketing have a positive and significant effect on purchase intention, which subsequently increases purchasing decisions. These results emphasize that credible influencers and appealing video content can strengthen consumer enhance interest, and encourage purchasing behavior. Furthermore, the study provides insights into how content characteristics, influencer communication styles, and short-video consumption patterns influence consumers’ psychological processes, from attention to purchasing actions. Therefore, the results of this study can be utilized by businesses to optimize more effective digital marketing strategies that align with current consumer behavior trends.
Co-Authors Anastasia Br Surbakti Asyam Alif Rabbani Bambang Setyo Pambudi Halimatus Sa’diya Mochamad Reza Adiyanto Muhammad Alkirom Wildan Refina Dyah Pramesti Utomo Putri Sulfa Sulfia