Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal MES Management Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Bambang Setyo Pambudi
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Pemasaran Efektif Untuk Meningkatkan Penjualan di Era Digital Nurul Indawati; Bambang Setyo Pambudi
MES Management Journal Vol. 3 No. 3 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i3.599

Abstract

This study aims to analyze effective marketing strategies for increasing sales in the digital era based on literature review and to identify challenges and solutions in implementing digital marketing strategies. The research employs a literature study approach, with primary data sourced from books, scientific journals, theses, dissertations, e-books, and other written materials. The findings indicate that effective digital marketing strategies include the utilization of social media, email marketing, SEO, product diversification, and e-commerce to reach a broader audience and boost sales. Common challenges include limited resources, lack of technology training, and shifts in consumer behavior. Proposed solutions involve intensive training, creative content management, the use of advanced technologies such as Artificial Neural Networks, as well as optimizing social media and user-generated content. Thus, digital marketing strategies can be a powerful tool for enhancing a company's competitiveness in the digital era, provided the existing challenges are effectively addressed
Pengaruh Influencer dan Content Marketing terhadap Keputusan Pembelian Melalui Niat Beli Mahasiswa Pada Platform Shopee: Studi Kasus Shopee Video sebagai Media Pemasaran Digital: Penelitian Mutiara Cantika Kamila Putri; Bambang Setyo Pambudi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4116

Abstract

This research analyze the influence of influencers and content marketing on purchasing decisions through students’ purchase intentions on the Shopee platform, with a focus on the use of Shopee Video as a digital content marketing medium. The research employed a quantitative approach by distributing questionnaires to students who actively use Shopee Video, allowing the collected data to represent the behavior of young consumers who are familiar with short-video content.The findings show that influencers and content marketing have a positive and significant effect on purchase intention, which subsequently increases purchasing decisions. These results emphasize that credible influencers and appealing video content can strengthen consumer enhance interest, and encourage purchasing behavior. Furthermore, the study provides insights into how content characteristics, influencer communication styles, and short-video consumption patterns influence consumers’ psychological processes, from attention to purchasing actions. Therefore, the results of this study can be utilized by businesses to optimize more effective digital marketing strategies that align with current consumer behavior trends.
Co-Authors Mutiara Cantika Kamila Putri Nurul Indawati