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All Journal Ilomata International Journal of Social Science Konstruktivisme : Jurnal Pendidikan dan Pembelajaran
Rizki, Moch
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Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Business Plan Javana Culture Bags (JCB) Preserving the Local Wisdom of Batik Bekasi Wulandari, Restia; Rizki, Moch; Zahra, Rayi Fatimah; Widiawati, Kristiana
Ilomata International Journal of Social Science Vol. 5 No. 3 (2024): July 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i3.1269

Abstract

Indonesia is an archipelago renowned for its natural beauty and cultural diversity. One of its most significant cultural heritages is batik, recognized by UNESCO as an intangible cultural heritage and celebrated as part of national identity on National Batik Day, October 2nd each year. Each region in Indonesia has its unique batik, such as Batik Seraci from Bekasi, introduced in 2013. However, awareness and information about Batik Seraci remain limited among the general public. To address this issue, Javana Culture Bag promotes Bekasi's cultural heritage through modern fashion products made from patchwork Batik Seraci that appeal to Generation Z. This research employs a qualitative method with a phenomenological approach to understand the experiences and perspectives of individuals related to Javana Culture Bag's products. A SWOT analysis is used to evaluate the company's internal and external environment. Javana Culture Bag's target audience includes students and office workers aged 12 to 35 in Bekasi who have an interest in fashion and art. The marketing strategy includes offline and online advertising through social media platforms such as TikTok, Shopee, and Instagram, as well as participation in exhibitions and trade shows. These products are offered at competitive prices, reflecting their quality and cultural value. Overall, Javana Culture Bag strives to preserve and promote Bekasi's batik tradition by creating modern fashion products that appeal to young consumers, while actively contributing to the local economy and cultural preservation.
Pengembangan Media Pembelajaran Berbasis Android Dengan Menggunakan Articulate Storyline 3 pada Materi Trigonometri di SMKN 3 Bangkalan Rizki, Moch; Wijayanti, Rica; Faulina, Ria
Konstruktivisme : Jurnal Pendidikan dan Pembelajaran Vol 15 No 2 (2023): Juli 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/konstruk.v15i2.2940

Abstract

Penelitian ini bertujuan untuk mengembangkan media pembelajaran dengan menggunakan Artciulate Storyline 3 pada materi trigonometri dan untuk mengetahui keefektifan penggunaan media pembelajaran Artciulate Storyline 3 pada materi trigonometri. Penelitian ini menggunakan model pengembangan Borg and Gall. Adapun Langkah-langkah yang digunakan, yaitu 1) potensi dan masalah, 2) pengumpulan data, 3) desain produk, 4) validasi desain, 5) revisi desain, 6) uji coba produk, 7) revisi produk, 8) uji coba pemakaian, 9) revisi produk, 10) produksi massal. Penelitian ini menggunakan tiga instrumen yang digunakan untuk memperoleh data, yaitu instrumen validasi ahli, angket respons siswa, dan tes. Instrumen validasi ahli terdiri dari tiga validasi, yaitu validasi media tampilan, validasi materi, dan validasi media information technology (IT). Hasil penelitian yang telah dilakukan menunjukkan bahwa pengembangan media pembelajaran Artciulate Storyline 3 pada materi trigonometri dinyatakan sangat efektif berdasarkan persentase keberhasilan hasil belajar siswa, yaitu 80%.
Co-Authors Faulina, Ria Rica Wijayanti, Rica Widiawati, Kristiana Wulandari, Restia Zahra, Rayi Fatimah