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All Journal IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Anterior Jurnal IKRA-ITH ABDIMAS VOCATIO : Jurnal Ilmiah Ilmu Administrasi dan Sekretari Jurnal Sekretari Universitas Pamulang Jurnal Pengabdian kepada Masyarakat Nusantara Quantitative Economics and Management Studies International Journal of Business, Law, and Education Ilomata International Journal of Social Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Computer Science Contributions (Jucosco) ABDINE :Jurnal Pengabdian Masyarakat
Widiawati, Kristiana
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Social Sciences Other

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KOMPETENSI DAN KEBUTUHAN SEKRETARIS DAN ADMINISTRASI PROFESIONAL TERKINI DI SEPULUH PERUSAHAAN INDONESIA Widiawati, Kristiana; ., Selfiana2
IKRAITH-HUMANIORA Vol 2 No 1 (2018): IKRAITH-HUMANIORA vol 2 Nomor 1 Bulan Maret 2018
Publisher : Universitas Persada Indonesia YAI

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Abstract

Sekretaris dan administrasi profesional abad 21 memiliki tantangan yang lebih komplek dibandingkanbeberapa tahun lalu. Pengetahuan, keterampilan dan kompetensi yang dimiliki harus disesuaikan dengankebutuhan pasaran global. Penelitian ini menggunakan data sekunder yaitu data persyaratan yang harus dipenuhioleh calon pelamar posisi sekretaris dan administrasi profesional di sepuluh perusahaan ternama di Indonesia.Data ini berasal dari situs lokerjobindo, jobsdb dan web perusahaan atau whatsApp periode 2016 - 2017.Penelitian menunjukkan bahwa kualifikasi minimal bagi sekretaris dan staf administrasi profesional yangharus dimiliki dan paling dicari di kalangan perusahaan itu adalah adanya kesesuaian pendidikan dengan bidangpekerjaan yang akan digelutinya, kepribadian yang menarik, kemampuan ketrampilan berkomunikasi dankemampuan dalam penggunaan teknologi informasi perkantoran. Selain itu untuk dapat bersaing di era globalsekretaris dan administrasi profesional harus memiliki kemampuan critical thinking, communication,collaboration, and creativity and innovation. Satu dari sepuluh perusahaan mensyaratkan sekretarisnya memilikikemampuan communication, collaboration dan creativity. Perusahaan tersebut dengan di dukung oleh sumberdaya sekretaris yang mumpuni, akan mampu memasuki kancah global dan siap bersaing di dunia globalisasi.
E-SERVICE QUALITY OJEK ONLINE TERHADAP CUSTOMER RETENSION Sukirno, Sukirno; Aulawi, Hanif; Widiawati, Kristiana
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 3 No 1 (2019): IKRA-ITH HUMANIORA Vol 3 No 1 Bulan Maret 2019
Publisher : Universitas Persada Indonesia YAI

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Abstract

Transportasi online telah cukup berkontribusi secara signifikan untuk untuk memberikan pelayanan transportasi umum secara efisien, aman dan murah. Salah satu transportasi online yang banyak digunakan oleh masyarakat adalah motor atau Ojek Online. Saat ini terdapat 3 nama yang merupakan pemain besar ojek online yaitu; Uber Motor, Grabbike dan Gojek. Ketiga perusahaan ini bersaing cukup ketat sehingga berbagai promo yang menarik disediakan untuk mendapatkan perhatian konsumen. Kepuasan konsumen merupakan target dari service yang diberikan oleh para pengemudi ojek online karena apabila konsumen merasa puas maka konsumen kerap kali akan melakukan transaksi ulang secara terus menerus (customer retention). Perbaikan dan perkembangan E- Service Quality yang dilakukan oleh pengelola menjadi dasar pertimbangan dalam rangka untuk memahami tuntutan dari konsumen. Tujuan penelitian ini adalah memperoleh informasi dan memahami faktor e-servqual yang mempengaruhi costumer retention. Target khusus yang ingin dicapai dalam penelitian adalah analisis tanggapan konsumen ojek online tentang e-servqual yang telah dilakukan oleh pihak pengelola sehingga pihak pengelola dapat terus memperbaiki dan mengembangkan e-service quality. Penelitian ini bersifat deskriptif kualitatif. Variabel independennya adalah elemen e- service quality yaitu information quality, security, website functionality, customer relationship, responsiveness dan fulfillment, sedangkan untuk variabel dependennya adalah customer retention. Populasi penelitian ini adalah konsumen ojek online dengan minimum usia adalah 12 tahun. Teknik pengambilan contoh menggunakan non probability incidental sampling. Menggunakan rumus Tabachnik dan Fidel, didapatkan jumlah total sampel sebesar 74 sampel. Teknik pengumpulan data yang dilakukan adalah dengan observasi dan interview serta menghimpun informasi melalui kuesioner yang mengunakan skala Likert melalui google form yang disebar secara online ke berbagai komunitas di daerah Jakarta dan Bekasi. Teknik analisis data yang digunakan adalah uji validitas dan reliabilitasserta uji asumsi terhadap indikator kuesioner yang dilakukan dengan menggunakan SPSS 17.0. Pengujian hipotesis dilakukan melalui uji t dan uji F. Pada uji validitas dan reabilitas diketahui data-data hasil penelitian bisa digunakan.
PERAN STANDAR KOMPETENSI KARYAWAN SEBAGAI UPAYA MENINGKATKAN PELAYANAN PRIMA PADA BISNIS PERBANKAN DI INDONESIA Widiawati, Kristiana
VOCATIO : Jurnal Ilmiah Ilmu Administrasi dan Sekretari Vol 1, No 2 (2017)
Publisher : Akademi Sekretari Widya Mandala

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Abstract

Bisnis perbankan di Indonesia telah berkembang semakin pesat sehingga kebutuhan nasabah juga meningkat. Standar kompetensi karyawan sangat penting dalam dunia bisnis, tidak terkecuali pada bisnis perbankan. Standar kompetensi sangat mempengaruhi Pelayanan prima yang diberikan kepada nasabah. Pelayanan prima merupakan salah satu usaha dan strategi perbankan dalam memberikan pelayanan kepada nasabah atau pelanggan dengan harapan pelanggan merasa puas. Pelayanan prima merupakan faktor terpenting dalam merebut hati calon nasabah dan nasabah serta dilakukan oleh seluruh elemen sumber daya manusia yang ada di dalamnya dari tingkat pimpinan sampai karyawan lainnya sebagai bukti pendekatan kepada nasabah. Pihak perbankan harus menjaga dan mengelola pelayanan prima agar nasabah tetap loyal. Kurang maksimalnya pelayanan yang diberikan kepada nasabah menjadi konsekuensi yang dipengaruhi oleh standar kompetensi karyawan belum maksimal. Optimalisasi standar kompetensi karyawan harus disertai dengan tingkat pendidikan, skill, experience, dan attitude behavior yang dimiliki oleh karyawan. Beberapa usaha untuk peningkatan standar kompetensi karyawan dengan mengikuti pelatihan soft competency, mengikuti pelatihan standar penampilan, standar layanan, pengetahuan, keterampilan maupun hard competency bagi setiap karyawan.
PEMBERDAYAAN LANSIA UNTUK PENINGKATAN PEREKONOMIAN MELALUI SOCIO PRENEUR IBU-IBU PKK Widiawati, Kristiana; Shalahuddin, Shalahuddin
IKRA-ITH ABDIMAS Vol 2 No 3 (2019): IKRAITH-ABDIMAS VOL 2 NO 3 BULAN NOVEMBER 2019
Publisher : Universitas Persada Indonesia YAI

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Abstract

Kegiatan Pengabdian dengan Program Kemitraan Masyarakat (PKM) yangdilaksanakan dengan tujuan membantu memberikan solusi permasalahan padamitra, yaitu upaya meningkatkan perekonomian keluarga, melalui pemberdayaanibu-ibu PKK dengan pendekatan pemberdayaan kelompok lanjut usia (lansia).Pemberdayaan Lansia melalui kegiatan yang dimotori oleh ibu-ibu PKK denganmembangun dan mengembangkan social preneur. Para Lansia mampumenghasilkan produk unggulan yang memberikan nilai ekonimis (economicvalue) dan dapat memenuhi kebtuhan pasar saat ini. Pada kegiatan ini diberikanpelatihan dan keterampilan kepada kelompok lansia dan ibu-ibu PKK danmemberikan pengarahan agar mampu menciptakan kualitas serta membangunwirausaha yang berbasis sociopreneur. Pelatihan mencakup pengenalansociopreneur, teknis produksi, menciptakan desain produk, pemasaran produksecara online dan manajemen keuangan. Kegiatan berfokus pada beberapabidang yang telah ada yaitu bidang yaitu makanan berupa produksikripik/emping jengkol. Untuk minuman adalah produksi sirup kembangteleng dan jus kesehatan, Untuk kerajinan wanita berupa tas rajut, danrangkaian bunga plastik. Kegiatan pemberdayaan lansia untukmengoptimalkan wirausaha/bisnis dan menyelesaikan masalah sosial yangterjadi. Jumlah lansia meningkat tetapi masih produktif dan mampumeningkatkan perekonomian baik bagi para lansia dan maupun masyarakat.Pengembangan kegiatan social preneur, merupakan salah satu kegiatankewirausahaan yang tidak semata-mata mencari keuntungan/profit, tetapi mampumenyelesaikan masalah sosial di masyarakat.
Business Plan Javana Culture Bags (JCB) Preserving the Local Wisdom of Batik Bekasi Wulandari, Restia; Rizki, Moch; Zahra, Rayi Fatimah; Widiawati, Kristiana
Ilomata International Journal of Social Science Vol. 5 No. 3 (2024): July 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i3.1269

Abstract

Indonesia is an archipelago renowned for its natural beauty and cultural diversity. One of its most significant cultural heritages is batik, recognized by UNESCO as an intangible cultural heritage and celebrated as part of national identity on National Batik Day, October 2nd each year. Each region in Indonesia has its unique batik, such as Batik Seraci from Bekasi, introduced in 2013. However, awareness and information about Batik Seraci remain limited among the general public. To address this issue, Javana Culture Bag promotes Bekasi's cultural heritage through modern fashion products made from patchwork Batik Seraci that appeal to Generation Z. This research employs a qualitative method with a phenomenological approach to understand the experiences and perspectives of individuals related to Javana Culture Bag's products. A SWOT analysis is used to evaluate the company's internal and external environment. Javana Culture Bag's target audience includes students and office workers aged 12 to 35 in Bekasi who have an interest in fashion and art. The marketing strategy includes offline and online advertising through social media platforms such as TikTok, Shopee, and Instagram, as well as participation in exhibitions and trade shows. These products are offered at competitive prices, reflecting their quality and cultural value. Overall, Javana Culture Bag strives to preserve and promote Bekasi's batik tradition by creating modern fashion products that appeal to young consumers, while actively contributing to the local economy and cultural preservation.
Analisis Swot dan Strategi Business Model Canvas Sebagai Strategi Pengembangan Usaha “Asik-Asik Fried Chicken”: SWOT Analysis and Business Model Canvas as a Franchise Business Development Strategy "Asik-Asik Fried Chicken" Widiawati, Kristiana; Wibowo, Dwi Agung
Anterior Jurnal Vol. 23 No. 2 (2024): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v23i2.6738

Abstract

The growth and development of the fried chicken franchise business is increasing. Competition is also unavoidable. Business people need to develop and develop strategies so that the business can be sustainable. The research aims to find out the strategy used to develop the "Asik-Asik Friedchicken" fried chicken business using SWOT analysis and a business model canvas. Using qualitative methods through interviews and field observations with owners, employees and customers. The results of this research state that the fried chicken business "Asik-Asik Fried Chicken" can be developed using the SWOT matrix strategy. The strategy determined is strategy (SO) by establishing cooperation with new investors, strategy (ST) namely increasing product promotion, strategy (WO) namely adding a menu with various variants, both chili variants and processed chicken, strategy (WT) namely increasing quality services and changing packaging with packaging and equipped with attractive and trademarked brands. The results of the SWOT matrix can be carried out for business development through the business model canvas as strategy development (key factors), namely partners, activities, resources, product excellence, consumer relations, channels, market segmentation, costs/expenses, and income.
The Impact of Women Leadership and Decision-Making on Employee Performance with Servant Leadership Style as a Moderating Variable Novialumi, Anita; Widiawati, Kristiana; Maisaroh, Esah
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.820

Abstract

This study aims to examine the influence of women's leadership and decision making on employee performance, as well as the moderating impact of servant leadership style in the context of the food and beverage subsector manufacturing industry in the Greater Bekasi area. A quantitative approach was used with nonprobability sampling techniques, and data were analysed using Structural Equation Modelling (SEM), involving 219 respondents as research samples. The results showed that female leadership and decision making had a significant effect on employee performance. In addition, servant leadership style moderates the relationship between these variables, suggesting that the application of this leadership style can strengthen the positive impact of women's leadership and decision-making on employee performance. The practical implication of this study is the importance of women's leadership development and the application of servant leadership style in improving employee performance in the industrial sector under study
Motivation and Consumers’ Attitudes Mediate The Effect of Social Media toward Purchase Decisions on Generation Z via Market Place Widiawati, Kristiana; Wiladiyah, Lala; Winata, Siti Dewi
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4004

Abstract

The aim of this research work is to investigate the impact of motivations and attitudes towards social media on Generation Z purchasing behavior in the marketplace. This research is about what affects people’s purchase and how social media can be used in good ways in order to succeed as a marketer. The research method is a quantitative with analytical tool SMART PLS. The respondents from Generation Z in Jabodetabek as many as 236. The path analysis was used to assess the association of the variables studied. Influence on Purchase Decision The findings from the study reveal that social media has a direct as well as indirect impact on the consumer purchase decision (via consumer motivation and attitude). It can be concluded, from the path coefficient value, that motivation has a very significant effect on to purchasing decision (all hypotheses are accepted).
Minat Berwirausaha Mahasiswa Universitas Bina Insani Ditinjau dari Faktor Pengetahuan Kewirausahaan, Media Sosial dan Digital Marketing: Exploring Entrepreneurial Interest Among Bina Insani University Students through Entrepreneurial Knowledge, Social Media, and Digital Marketing Fajri, Defitriani; Widiawati, Kristiana
Anterior Jurnal Vol. 24 No. 3 (2025): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v24i3.10017

Abstract

Indonesia has an unemployment rate of 5.25% among university graduates and a low interest in university graduates who become entrepreneurs. This study explores how entrepreneurial knowledge, social media, and digital marketing affect entrepreneurial interest among Bina Insani University FEB students (2021-2023) who have taken entrepreneurship courses. Using a quantitative approach method with a probability sampling technique and a simple random sample of 200 respondents, the data were analyzed using SPSS 29. The results showed that all three variables significantly (p < 0.05) and positively influence entrepreneurial interest, with digital marketing as the most influential factor (β = 0.344). The findings highlight the need to strengthen and diversify entrepreneurship education at Bina Insani University, integrate digital marketing and social media, and encourage collaboration with the digital industry and government to build relevant entrepreneurial skills that align with the new era of digitalization.
Understanding Purchasing Decisions for Skintific Products through Digital Marketing, Product Diversity, and Pricing Widiawati, Kristiana; Yuniasti, Nenden
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2290

Abstract

Increase in the number of product uses skincare global fast making brand skincare need to consider digital marketing, product innovation, and the right price to attract potential consumers. This research aims to determine the effect digital marketing, product diversity, and price on purchasing decisions. This research is quantitative research conducted through an online survey using sampling techniques purposive sampling against 100 respondents who have been determined by the criteria; product consumers skincare aged 18-35 years, domiciled in Bekasi City, and have purchased or used Skintific products. Data analysis used the SPSS version 27 application. Result of research shows that digital marketing, product diversity, and price have a partially positive and significant influence on purchasing decisions for Skintific products in Bekasi City. The results digital marketing, product diversity, and price have a positive and significant influence together or simultaneously on purchasing decisions for Skintific products in Bekasi City. The results show that the higher the digital marketing, product diversity, and price, the greater the purchasing decision.
Co-Authors ., Selfiana2 Andilla, Risyalwa Trisifa Andriani, Maya Aulawi, Hanif Dewi Winata, Siti Elga Arliana, Selly Endang Retnoningsih Fajri, Defitriani Gunawan, Vonny Jonathan, Ari Maisaroh, Esah Manurung, Handrean Miliniati, Nada Muis, Indra Novialumi, Anita Putri Estiarto, Lintang Rizki, Moch Safitri, Kharisma Ayu Shalahuddin, Shalahuddin Solikin Solikin Sukirno Sukirno Wibowo, Dwi Agung Wiladiyah, Lala Winata, Siti Dewi Wulandari, Restia Yuniasti, Nenden Zahra, Rayi Fatimah