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All Journal Ilomata International Journal of Social Science Journal Of Human And Education (JAHE) International Journal of Humanities, Law, and Politics
Shielline, Patricia
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Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Investigating Push and Pull Factors Shaping the Travel Motivations of Young Indonesian Tourists to Vietnam: A Quantitative Approach Latifah, Annisa Husnul; Shielline, Patricia; Erwen, Ivana Valencia
Ilomata International Journal of Social Science Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i4.1381

Abstract

This study investigates the motivations driving young Indonesian travelers, particularly Millennials and Generation Z, to choose Vietnam as a travel destination. The research addresses a key gap in the literature by exploring the travel motivation using push and pull motivational factors. Using a quantitative approach, the study employed a self-administered questionnaire, distributed both online and offline to 144 young Indonesian travelers. The gathered data were analyzed using factor analysis to reduce the 39 push and pull motivational factors into a new set of underlying factors. Informal interviews and observation were also performed to support the analysis. The findings indicate that push motivation (internal psychological motivations), comprises of social achievement, learning motivation, stress relief, and social bonding were found to be four underlying push factors that motivate young Indonesian travelers to visit Vietnam. Meanwhile, travel standards, affordability, tourist amenities, cultural experiences, and natural landscapes appeared to be the pull factors. This finding serves as one of initial efforts to examine young Indonesian traveler’s behavior as the main target market for Vietnam Tourism. The study's implications also suggest that this study could provide a basis for Indonesian government to develop a more effective marketing strategies aimed at making local destinations more appealing to this segment compared to overseas options such as Vietnam. Furthermore, it is advisable for future research to study the characteristics of other generational groups as this could reveal significant differences compared to the younger generation.
Pelatihan Pembuatan Whipped Cream Alternatif di UMKM Catering Tangerang Selatan (UCTS) Widyawan, Indria; Shielline, Patricia; Erwen, Ivana Valencia
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2223

Abstract

Sebagai tulang punggung ekonomi lokal, UMKM berkontribusi signifikan terhadap pertumbuhan ekonomi secara keseluruhan. Kegiatan ini bertujuan mengembangkan wawasan, serta ide-ide baru dalam menciptakan produk makanan yang menggunakan krim kocok dengan alternatif bahan dasar yang lebih murah. Pelatihan cara pembuatan whipped cream alternatif telah dilaksanakan dengan harapan bahwa masyarakat dapat mengembangkan produk, khususnya pada bidang usaha makanan dan dekorasi kue dengan meminimalkan biaya produksi. Setelah dilaksanakannya pelatihan yang melibatkan pre test, kemudian penyampaian materi, dilanjutkan dengan aktivitas pelatihan dan di akhiri dengan post test, masyarakat memperoleh pemahaman tentang metode untuk membuat alternatif whipped cream, serta memahami cara perhitungan biaya produksi sehingga masyarakat juga dapat mengembangkan kreativitas melalui peningkatan daya saing produk menggunakan bahan lokal yang mudah diperoleh. Melalui pelatihan ini juga, masyarakat yang tergabung dalam komunitas UCTS dapat memiliki pemahaman terkait jenis cream, dan meluruskan pemahaman masyarakat yang sebelumnya kurang tepat perihal whipped cream.
Pelatihan Pembuatan Cake Praktis Berbahan Sederhana di UMKM Catering Tangerang Selatan (UCTS) Widyawan, Indria; Erwen, Ivana Valencia; Shielline, Patricia
Journal Of Human And Education (JAHE) Vol. 5 No. 2 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i2.2304

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) merupakan pilar terpenting dalam perekonomian Indonesia. Program Pengabdian Kepada Masyarakat (PKM) ini dilakukan untuk mengukur keberhasilan pelatihan dalam pembuatan cake praktis dengan bahan sederhana bagi pelaku UMKM Catering di Tangerang Selatan (UCTS). Seiring dengan perkembangan industri kuliner yang semakin kompetitif, UMKM di sektor kuliner dihadapkan dengan tantangan untuk meningkatkan kreativitas dan efisiensi dalam proses produksi. Pelatihan ini dirancang untuk memberikan keterampilan dalam membuat cake dari bahan yang mudah didapat dengan biaya yang terjangkau, namun tetap memiliki daya jual dan rasa yang berkualitas. Penelitian ini menerapkan metode pelatihan berbasis praktik langsung yang melibatkan anggota UCTS sebagai peserta. Hasil pelatihan mengindikasikan adanya peningkatan keterampilan peserta dalam pembuatan cake praktis. Selain meningkatkan kualitas produk, pelatihan ini juga berpeluang mempeluas pasar bagi UMKM. Diharapkan, pelatihan pembuatan cake praktis berbahan sederhana ini dapat menjadi solusi inovatif yang mendukung pertumbuhan dan daya saing UMKM Catering di Tangerang Selatan (UCTS).
The Impact Of Outsourcing on Hotel Efficiency and Performance Wangsa, Vanessa; Erwen, Ivana Valencia; Natasha, Sharren; Shielline, Patricia; Poluan, Regina Calista; Wulandari, Nuraeni; Kalfin, Kalfin
International Journal of Humanities, Law, and Politics Vol. 2 No. 1 (2024): International Journal of Humanities, Law, and Politics
Publisher : Communication in Research and Publications (CRP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijhlp.v2i1.50

Abstract

Outsourcing has become a commonly used strategy in the hotel industry to improve operational efficiency and hotel performance. Hotel performance is very important in maintaining the quality of service provided to consumers. Therefore, this research aims to find out the impact of the use of outsourcing on the efficiency and performance of hotels in the Gading Serpong area. In this research, the data used is hotel data in Gading Serpong. The method used in the research is a qualitative method. Based on the research results, it was found that outsourcing has a big influence on hotel efficiency and performance. The number of hotels in the Gading Serpong area is 8 hotels with a classification of 1 to 5 stars. Every hotel in the Gading Serpong area uses outsourcing as a resource to help meet customer satisfaction by increasing hotel efficiency and performance. These findings provide valuable insights for hotel managers in designing strategies to improve their efficiency and performance. As a result, it is hoped that this research can become an important reference for the hotel industry, especially for hotel managers in the Gading Serpong area, in optimizing the use of outsourcing to improve customer experience and strengthen their market position.
Co-Authors Erwen, Ivana Valencia Indria Widyawan kalfin Kalfin Latifah, Annisa Husnul Natasha, Sharren Poluan, Regina Calista Wangsa, Vanessa Wulandari, Nuraeni