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All Journal Ihsan: Jurnal Pengabdian Masyarakat Ilomata International Journal of Social Science Jurnal Pengabdian Kepada Masyarakat Patikala Journal Of Human And Education (JAHE)
Latifah, Annisa Husnul
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Investigating Push and Pull Factors Shaping the Travel Motivations of Young Indonesian Tourists to Vietnam: A Quantitative Approach Latifah, Annisa Husnul; Shielline, Patricia; Erwen, Ivana Valencia
Ilomata International Journal of Social Science Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i4.1381

Abstract

This study investigates the motivations driving young Indonesian travelers, particularly Millennials and Generation Z, to choose Vietnam as a travel destination. The research addresses a key gap in the literature by exploring the travel motivation using push and pull motivational factors. Using a quantitative approach, the study employed a self-administered questionnaire, distributed both online and offline to 144 young Indonesian travelers. The gathered data were analyzed using factor analysis to reduce the 39 push and pull motivational factors into a new set of underlying factors. Informal interviews and observation were also performed to support the analysis. The findings indicate that push motivation (internal psychological motivations), comprises of social achievement, learning motivation, stress relief, and social bonding were found to be four underlying push factors that motivate young Indonesian travelers to visit Vietnam. Meanwhile, travel standards, affordability, tourist amenities, cultural experiences, and natural landscapes appeared to be the pull factors. This finding serves as one of initial efforts to examine young Indonesian traveler’s behavior as the main target market for Vietnam Tourism. The study's implications also suggest that this study could provide a basis for Indonesian government to develop a more effective marketing strategies aimed at making local destinations more appealing to this segment compared to overseas options such as Vietnam. Furthermore, it is advisable for future research to study the characteristics of other generational groups as this could reveal significant differences compared to the younger generation.
Pengenalan Kepariwisataan dan Pelatihan Pembuatan Itinerary Perjalanan Kepada Siswa SMKN 7 Kab. Tangerang Pradana, Triandi; Latifah, Annisa Husnul; Evelyn, Rivabel; Z, Gladys Giandi
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): Ihsan: Jurnal Pengabdian Masyarakat (Oktober)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v6i2.20729

Abstract

Dalam industri tour travel, salah satu kemampuan yang sangat dibutuhkan adalah kemampuan untuk merancang itinerary atau jadwal perjalanan. Itinerary atau jadwal perjalanan adalah sebuah rencana perjalanan wisata yang mencakup uraian destinasi wisata yang akan dikunjungi, transportasi yang akan digunakan, waktu kunjungan, serta hingga biaya biaya yang dibutuhkan. SMKN 7 Kab. Tangerang merupakan salah satu sekolah kejuruan di Tangerang yang salah satu profil lulusannya adalah seorang professional dalam industri tour travel. Dengan dilakukannya pelatihan pembuatan itinerary di SMKN 7 Kab. Tangerang, diharapkan siswa/siswi tersebut mempunyai kemampuan untuk membuat paket wisata menarik, sehingga dapat membantu kelangsungan bisnis tour travel di Indonesia. Pengabdian Kepada Masyarakat ini menggunakan metode Pre-test dan post-test. Dari hasil post-test dapat dilihat bahwa ada kenaikan Tingkat pemahaman siswa terhadap materi 4A pariwisata sebesar 65% Dimana meningkat 45% dari angka pre-test. Kemudian materi itinerary perjalanan menunjukan angka 58% Dimana meningkat sebesar 43% dari hasil pre-test. Dengan demikian kegiatan ini memiliki dampak baik dalam meningkatkan pemahaman siswa akan materi yang disampaikan
Pelatihan Content Creation untuk Meningkatkan Daya Tarik Wisata Gunung Dago Latifah, Annisa; Mongdong, Jenifer Angelica; Nurmala, Dian
Journal Of Human And Education (JAHE) Vol. 5 No. 2 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i2.2450

Abstract

Sebagai destinasi yang memiliki potensi alam dan fasilitas yang menarik, Wisata Gunung Dago menghadapi tantangan dalam promosi digital karena pemanfaatan media sosial yang belum optimal. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilakukan untuk menjawab kebutuhan tersebut dengan dua tujuan utama: (1) meningkatkan pemahaman pegawai tentang pentingnya content marketing dalam promosi wisata, dan (2) melatih keterampilan teknis pembuatan konten digital. Pelatihan diikuti oleh 11 pegawai dan dilaksanakan secara tatap muka. Metode kegiatan mencakup pre-test, penyampaian materi interaktif, diskusi, dan post-test. Materi meliputi pengertian content creation, pentingnya membuat konten, strategi menentukan topik menarik, teknik dasar pembuatan konten, serta tips produksi konten sederhana menggunakan ponsel. Efektivitas pelatihan diukur menggunakan metode nilai delta, yaitu perbandingan skor pre-test dan post-test. Hasil menunjukkan peningkatan pada seluruh butir pertanyaan, terutama pada teknik teknik dasar pembuatan konten. Selain peningkatan pengetahuan teknis, seluruh peserta menyatakan merasa lebih percaya diri dalam membuat konten secara mandiri. Dengan demikian, kegiatan ini dinilai berhasil meningkatkan kapasitas promosi digital Wisata Gunung Dago melalui pelatihan yang praktis, aplikatif, dan sesuai kebutuhan lapangan.
Unveiling the Success of Bilebante Tourism Village: Competitiveness, Participation, and Empowerment Latifah, Annisa Husnul; Hellen; Lawrence, Jennifer
Ilomata International Journal of Social Science Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i4.1926

Abstract

The Indonesian government positions tourism villages as a strategic instrument for advancing sustainability, yet the determinants of their success remain underexplored. This study investigates how destination competitiveness, community participation, and local empowerment shape the development of Bilebante Village, Lombok. Previous studies have addressed isolated issues such as participation or empowerment, but none have identified the core reasons for the village’s overall success. This gap is critical because identifying what truly makes a village succeed is essential for advancing tourism village development. A qualitative case study was conducted using semi-structured interviews with six purposively selected Pokdarwis members and participatory observation across the village’s zones. Data were analyzed with Miles and Huberman’s interactive model through thematic coding on competitiveness, participation, and empowerment. The findings show that Bilebante’s success emerges from the interaction of three interconnected factors. Its green tourism attractions provide a competitive advantage that is reinforced by strong community participation. Through this participation, residents gain skills and confidence, creating empowerment that drives further innovation and, in turn, strengthens competitiveness. Theoretically, this study contributes to rural tourism literature by showing how competitiveness, participation, and empowerment operate in a mutually reinforcing cycle rather than in isolation. Practically, it highlights that government and external support should integrate these three dimensions, and that initiatives such as community learning hubs and inter-village exchange programs can help replicate Bilebante’s model in other contexts.
Pelatihan Penulisan Ilmiah untuk Pokdarwis DWH Bilebante: Memanfaatkan AI dalam Membangun Arsip Pengetahuan Wisata Latifah, Annisa; Inne Juni Simamora, Vera; Calista Poluan, Regina
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 5 No. 2 (2025): Jurnal PkM PATIKALA (On Progress)
Publisher : Education and Talent Development Center of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v5i2.3907

Abstract

Bilebante Tourism Village is one of the destinations currently preparing to participate in the Best Tourism Village UNWTO 2026. In this process, the need for systematic and credible documentation has become increasingly important. This community service activity was carried out to address this need, with the primary goal of enhancing the scientific literacy of Pokdarwis DWH Bilebante members through technology-based writing training aimed at producing high-quality tourism knowledge archives. The training was attended by six participants who play a key role in preparing documents for the competition and was conducted in person. The activity methods included a self assessment pre-test, interactive material delivery, discussion sessions, article writing practice, and a self assessment post-test. The materials covered an introduction to scientific articles, paragraph structure, article writing techniques, and the use of ChatGPT for drafting and editing texts. The results of the pre-test, post-test, and article writing practice showed an increase in participants' understanding of scientific writing. The post-test score for the question regarding the ability to write AI-assisted articles increased by 66.6 percent compared to the pre-test. In addition, participants were able to produce complete articles on the theme "Sustainable Tourism Strategies in Bilebante Village," covering social, environmental, and economic dimensions. The quality of the writing demonstrated a good understanding of article structure and effective use of technology to support the writing process. Thus, this activity proved effective in building basic competencies in technology-based scientific writing. In addition to improving understanding, the training also encouraged active community involvement in documentation practices that are relevant and oriented toward the development of a sustainable tourism village.
Pengenalan Industri Pariwisata dan Peluang Karirnya Untuk Siswa Siswi SMAN 2 Kota Tangerang Latifah, Annisa; Jauharie, Kaisar Shauma Rif'at; Yoga, Vincencius
Journal Of Human And Education (JAHE) Vol. 4 No. 5 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i5.1546

Abstract

Meskipun sektor pariwisata memiliki peranan penting terhadap perekonomian, minat masyarakat untuk berkarir di industri pariwisata cenderung rendah. Selain itu, rendahnya pendidikan pada tenaga kerja pariwisata juga menjadi masalah. Pasalnya, hanya 7,49% dari mereka yang berasal dari lulusan perguruan tinggi. Oleh karena itu, kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan mensosialisasikan potensi dan peluang industri pariwisata kepada siswa SMA, agar lebih banyak yang terdorong melanjutkan pendidikan tinggi di bidang ini. Kegiatan berlangsung di SMAN 2 Kota Tangerang dan melibatkan 40 siswa berusia 14-16 tahun. Materi disampaikan secara tatap muka, dan keberhasilan kegiatan diukur menggunakan skor delta dengan melakukan perbandingan antara nilai pretest dan post-test. Hasilnya menunjukkan peningkatan pada seluruh butir pertanyaan post-test, sehingga kegiatan ini dinilai efektif dan berhasil. Seluruh tujuan kegiatan ini juga tercapai dengan baik, yakni 1) meningkatkan pengetahuan siswa terkait pentingnya industri pariwisata dalam perekonomian (2) meningkatkan pengetahuan siswa terkait pariwisata di Indonesia (3) meningkatkan pengetahuan siswa terkait macam macam peluang kerja di dunia pariwisata (4) meningkatkan minat siswa untuk berkarir didunia pariwisata.
Enhancing Experience-Based Cultural Walking Tours through the 4E Framework: A Case Study of Glodok (Chinatown), Jakarta Latifah, Annisa Husnul; Kovalenko, Neswa; Vanit, Familia Dasil; Aliwarga, Glenn Richard; Kurnia, Mikha Eliazer
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1810

Abstract

This study investigates how the Glodok Walking Tour can be optimized using the 4E Experience Framework—Entertainment, Education, Esthetics, Escapism—to enhance tourist involvement in cultural preservation. Although Jakarta is rich in heritage, tourism strategies often emphasize its modern image, resulting in the underutilization of areas like Glodok. As one of Southeast Asia’s oldest Chinatowns, Glodok offers cultural, and culinary attractions that align with contemporary tourists’ preferences for immersive experiences. While walking tours provide a sustainable platform for cultural engagement, existing designs often lack comprehensive experiential quality. This study seeks to address how the Glodok Walking Tour can be enhanced through the 4E framework to strengthen tourist involvement in heritage preservation. A qualitative case study was conducted, combining interviews with a tour guide and four tourists and participatory observation during the Glodok Walking Tour by Jakarta Good Guide. Data were analyzed using Miles and Huberman’s model, involving data reduction, thematic coding based on the 4E framework, and conclusion drawing. Triangulation ensured validity. Results Findings revealed gaps across all dimensions: weak interpretive techniques and lack of hands-on activities (Entertainment); information overload and limited contemporary relevance (Education); poor environmental conditions and insufficient engagement with landmarks (Esthetics); and restricted immersion due to noise and lack of local engagement (Escapism).Optimizing the Glodok Walking Tour through improved storytelling, multisensory learning, enhanced environmental quality, and direct engagement with local stakeholders can transform it into a more meaningful experience. These enhancements foster deeper emotional connections and contribute to the preservation of cultural heritage.
Co-Authors Aliwarga, Glenn Richard Calista Poluan, Regina Erwen, Ivana Valencia Evelyn, Rivabel Hellen Inne Juni Simamora, Vera Jauharie, Kaisar Shauma Rif'at Kovalenko, Neswa Kurnia, Mikha Eliazer Lawrence, Jennifer Mongdong, Jenifer Angelica Nurmala, Dian Shielline, Patricia Triandi Pradana Vanit, Familia Dasil Yoga, Vincencius Z, Gladys Giandi