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All Journal IJIIS: International Journal of Informatics and Information Systems
Adna, Evania
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Computer Science & IT

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Instagram Ads Optimization Strategy to Increase Brand Awareness at CV Media Computindo Anom, Khotimah Dewi; Khayati, Fajar Nur; Adna, Evania; Oktaviani, Tia; Tarwoto, Tarwoto
International Journal of Informatics and Information Systems Vol 6, No 4: December 2023
Publisher : International Journal of Informatics and Information Systems

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/ijiis.v6i4.171

Abstract

This study aims to investigate Instagram Ads optimization strategies in increasing brand awareness at CV Media Computindo. In this ever-evolving digital era, Instagram is one of the most popular and effective marketing platforms. Strong brand awareness is very important for CV Media Computindo because it can increase brand exposure in a competitive market. The research method used is a qualitative approach with descriptive methods. A qualitative approach with a descriptive method is a research method that utilizes qualitative data and is described descriptively. The purpose of qualitative descriptive research is to make systematic descriptions, drawings, or drawings as well as the relationships between the phenomena being investigated. 98% ad reach has been obtained, 100% broadcast is male gender, 78% aged 35-44 years and 21.9% aged 45-54 years, the top locations for exposure are West Java 29.4%, East Java 23, 3%, Jakarta 21.5%, Central Java 21.2%, and DI Yogyakarta 4.4%. Shows that Instagram Ads have a significant influence on building brand awareness at CV.Media Computindo.
Co-Authors Anom, Khotimah Dewi Khayati, Fajar Nur Oktaviani, Tia Tarwoto, Tarwoto