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All Journal Jurnal Ilmu Informasi Perpustakaan dan Kearsipan Ensiklopedia of Journal IJIIS: International Journal of Informatics and Information Systems INCARE Jurnal Ilmiah Wahana Pendidikan CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia
Oktaviani, Tia
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA VARIO DI LUBUK SIKAPING Yurasti, Yurasti; Oktaviani, Tia
Ensiklopedia of Journal Vol 6, No 1 (2023): Vol. 6 No. 1 Edisi 3 Oktober 2023
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v6i1.2043

Abstract

Purchase decisions are based on the knowledge that consumers get based on information so that consumers are sure of the goods or services needed. This research aim to prove how advertising influence and brand image to purchase decision. Reseach was conducted in Lubuk Sikaping and the populationin this study are consumer who had used  of Honda Vario Motorcycles . The research sample consisted of  100 respondent. The data collection methods were Observation, Interview, Documentation and Questionnaire.  Data are analyzed using multiple linear regression. The result showed that partially advertising has a significant effect on the Purchase Decision of Honda Vario Motorcycle, with a significant value of 0.001 < alpha 0.05. Brand Image does not have a significant  effect on Purchase Decisions for Honda Vario Motorcycles with a significant value of 0.130 > alpha 0.05. Advertising and Brand Image gave significant effect  on the Purchase Decisions for Honda Vario Motorcycles simultaneously by the significant value of  0.000 < alpha 0.05.Keywords: Advertising, Brand Image, Purchasing decision.
Upaya Perpustakaan Dalam Menghadapi Tindakan Vandalisme Bahan Pustaka Di Perpustakaan Umum Daerah Kabupaten Lima Puluh Kota Oktaviani, Tia; Nabila, Jeihan
Ilmu Informasi Perpustakaan dan Kearsipan Vol 12, No 1 (2023): Jurnal Ilmu Informasi Perpustakaan dan Kearsipan
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/124904-0934

Abstract

Vandalism is a violation of rules in the library, which includes deleting, tearing, and other actions that damage collections. This study aims to identify forms of vandalism that occur in The Library of Lima Puluh Kota and its prevention efforts. The study uses a qualitative method with a descriptive approach. Data was collected through observation, interviews, and documentation, then analyzed by data reduction and drawing conclusions. The results showed that the vandalism that occurred at The Library of Lima Puluh Kota included returning books past the deadline, deleting and tearing of pages, and using other people's Library Membership Cards. Librarians have made various prevention efforts, such as reminding the return schedule, giving warnings and sanctions, improving security systems and conservation preservation. However, obstacles occur due to limited facilities and infrastructure due to budget constraints, as well as time constraints for librarians in carrying out activities to prevent vandalism of library materials
Instagram Ads Optimization Strategy to Increase Brand Awareness at CV Media Computindo Anom, Khotimah Dewi; Khayati, Fajar Nur; Adna, Evania; Oktaviani, Tia; Tarwoto, Tarwoto
International Journal of Informatics and Information Systems Vol 6, No 4: December 2023
Publisher : International Journal of Informatics and Information Systems

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/ijiis.v6i4.171

Abstract

This study aims to investigate Instagram Ads optimization strategies in increasing brand awareness at CV Media Computindo. In this ever-evolving digital era, Instagram is one of the most popular and effective marketing platforms. Strong brand awareness is very important for CV Media Computindo because it can increase brand exposure in a competitive market. The research method used is a qualitative approach with descriptive methods. A qualitative approach with a descriptive method is a research method that utilizes qualitative data and is described descriptively. The purpose of qualitative descriptive research is to make systematic descriptions, drawings, or drawings as well as the relationships between the phenomena being investigated. 98% ad reach has been obtained, 100% broadcast is male gender, 78% aged 35-44 years and 21.9% aged 45-54 years, the top locations for exposure are West Java 29.4%, East Java 23, 3%, Jakarta 21.5%, Central Java 21.2%, and DI Yogyakarta 4.4%. Shows that Instagram Ads have a significant influence on building brand awareness at CV.Media Computindo.
Regional Economic Development: The Industrial Agglomeration Area Development in Improving Economic Growth in Cilacap Regency Aprianto, Naerul Edwin Kiky; Fauziah, Syarifa Nada; Oktaviani, Tia
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 2 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i2.724

Abstract

The inequality of economic development in the Cilacap Regency is an important issue that requires serious attention. Uneven economic growth, income disparity, and dependence on certain sectors are some of the main problems that need to be addressed. As the southern industrial region of Central Java, Cilacap Regency has great potential to become a centre of economic growth through the development of industrial agglomeration areas. Industrial agglomeration refers to the concentration of companies in a particular location, so as to increase economic growth and employment in the region. This research uses a qualitative-descriptive method with data analysis techniques using the Miles and Huberman model which includes data reduction, data presentation, and data verification/conclusion drawing. This research concludes that the Cilacap Industrial Estate, the Central Java Provincial Industrial Allotment Area, and the industrial allotment area consisting of the Bunton, Karangkandri, Warungbatok, and Tinggarjaya Industrial Allotment Areas are currently the concentration of industrial areas that are used as industrial agglomeration development areas in supporting economic development in Cilacap Regency. In its development, the government will also build Cilacap Industrial Park to support the KPI of Central Java Province located in Mertasinga Village (North Cilacap District) and Menganti Village (Kesugihan District). In addition, industrial agglomeration has a positive impact on economic growth in Cilacap Regency, especially through increased industrial efficiency and productivity.
Analisis Anggaran Penjualan UMKM Sabana Fried Chicken Cabang Cikarang Purwanti, Purwanti; Wicaksono, Agung; Rahayu, Muhamad Naufal; Oktaviani, Tia; Salma, Nabila; Prawira, Muhammad Rivaldo; Nurbaeti, Siti Al'fiah; Saputri, Adelliya Agil; Nanda, Diah Putri Elind; Manapa, Oktaviana Deby; Saputra, Fendi Angga
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 11.A (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the sales forecasting of Sabana Fried Chicken Cikarang Branch. This research uses descriptive qualitative research. The data sources that researchers use are primary data and secondary data. Primary data in the form of interview results with the owner of Sabana Fried Chicken Cikarang Branch. Secondary data in the form of sales data. The data collection techniques that researchers use are documentation, interviews and literature studies. In forecasting sales, researchers use statistical methods of trend analysis, namely using the semi average method, trend moment and least square method.
PENGEMBANGAN KARIR TENAGA PENDIDIKAN DI SEKOLAH MENENGAH ATAS SWASTA LABORATORIUM PERCONTOHAN UPI Zaini Hafidh; Rahyasih, Yayah; Oktaviani, Tia
INCARE, International Journal of Educational Resources Vol. 3 No. 3 (2022): October 2022
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/incare.v3i3.469

Abstract

This research aims to find out the career development that exists at UPI Laboratory School High School. Career development in Human Resource Management (MSDM) is very important in improving and increasing the effectiveness of the implementation of existing work in a school institution so that it can realize the goals that have been set following the school's vision and mission. In Human Resource Management at present time it is carried out by developing Information Technology (IT), which is an opportunity and a challenge in achieving goals that have competitiveness in creating jobs. This study uses a type of qualitative research with a case study approach. Data collection techniques were carried out through interviews, observation, and document studies. Data analysis in the form of unitization of data, categorization, and interpretation of data as well as a data validation test. This career development can have a positive impact on the change process by carrying out a series of positions, jobs, and positions. Schools provide facilities in development to increase the knowledge and ability of an employee to be more effective. Strong Human Resources can give birth to schools with the adaptability and capacity to update the system. In this case, of course, it must aim to develop an environment that encourages employees to learn and develop better than before.
Co-Authors Adna, Evania Agung Wicaksono Anom, Khotimah Dewi Aprianto, Naerul Edwin Kiky Fauziah, Syarifa Nada Jeihan Nabila Khayati, Fajar Nur Manapa, Oktaviana Deby Nanda, Diah Putri Elind Nurbaeti, Siti Al'fiah Prawira, Muhammad Rivaldo PURWANTI PURWANTI Rahayu, Muhamad Naufal Salma, Nabila Saputra, Fendi Angga Saputri, Adelliya Agil Tarwoto, Tarwoto Yayah Rahyasih, Yayah Yurasti Zaini Hafidh