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All Journal IJIIS: International Journal of Informatics and Information Systems ATRABIS: Jurnal Administrasi Bisnis (e-Journal)
Nuri, Siti Nuran
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management

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Implementation of Big Data Analytics and its Challenges in Digital Transformation Era: A Literature Review Susanto, Firsty Larastiyana; Maulani, Agustin; Nuri, Siti Nuran
International Journal of Informatics and Information Systems Vol 7, No 2: March 2024
Publisher : International Journal of Informatics and Information Systems

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/ijiis.v7i2.204

Abstract

The reliance on technology to support various aspects of human life has become very relevant and significant. The steadily increasing volume of data (called big data) plays an important role in machine learning, Internet of Things (IoT) and other intelligence applications. The interaction between big data and operations in various aspects of human life is a concern, this systematic literature review provides a descriptive aspect of the literature review, the research results offer a comprehensive overview of existing big data implementations ranging from 2019 to 2023. Other than this, we discuss the general challenges for researchers in using various big data sources in different crises. This study, especially revealing the implementation and challenges of big data in general, is expected to provide a knowledge base for researchers to delve deeper and more specifically.
The Perception of Information Technology (Social-Media) in Micro, Small, and Medium Enterprises (MSMEs): A SWOT Analysis Nuri, Siti Nuran; Nurita Andriani
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 1 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i1.1629

Abstract

The trend of digitalization is affecting commerce around the world. Previously traditional marketing methods have now been integrated into the digital world. Information and Communication Technology (ICT) is important for carrying out business activities, especially in Micro, Small and Medium Enterprises (MSMEs). This study aims to analyze the use of social media as a marketing tool for MSMEs in Bangkalan District. The method used is SWOT analysis (strength, weakness, opportunity, and threat). Qualitative data in the form of questions asked to research respondents using a questionnaire with 30 respondents from MSMEs in Bangkalan District, then the data is quantified so that it can be analyzed more deeply. The results obtained by MSMEs in utilizing social media as a marketing medium based on the SWOT quadrant diagram are in quadrant I, which means that the strategy used is a growth strategy, namely the SO strategy. This strategy uses strengths to take advantage of opportunities that exist in MSMEs. The implementations are to use various social media platforms effectively, increase the intensity of marketing/promotion through good cooperation with influencers for endorsement content, market development to e-commerce, strengthen or maintain existing relationships with consumers, maintain product and service quality, create interactive, entertaining, emotional, and informative content.
Co-Authors Maulani, Agustin Nurita Andriani Susanto, Firsty Larastiyana