Garuda - Garba Rujukan Digital

PENGARUH IKLIM ORGANISASI TERHADAP KINERJA KARYAWAN BANK MERGER : STUDI PADA PT. BANK MANDIRI HUB. MALANG Nurita Andriani
InFestasi Vol 2, No 1 (2006): JUNI
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/infestasi.v2i1.1191

Penelitian ini bertujuan untuk mengetahui deskripsi dariiklim organisasi, dan kinerja karyawan Bank Mandiri Hub Malang,selain itu menguji pengaruh variabel-variabel iklim organisasiterhadap kinerja karyawan dan untuk menguji variabel yang palingdominan berpengaruh terhadap kinerja karyawan. Penelitian inidilakukan pada Bank Mandiri Hub Malang, yang meliputi BankMandiri Wahid Hasyim Malang, Merdeka Malang, Jaksa AgungSuprapto Malang, Batu, Blitar, Pasuruan, Kediri dan Madiun. Daerahpenelitian dilakukan dengan sengaja (purposive) yaitu Bank Mandiridi kota Malang, yang meliputi Bank Mandiri Wahid Hasyim, BankMandiri Merdeka, dan Bank Mandiri Jaksa Agung Suprapto.Sedangkan penentuan sampel mengunakan purposive sampling,dengan kriteria Karyawan operasional dengan masa kerja minimaltiga tiga tahun. Jumlah sampel yang digunakan adalah 100responden. Alat analisisnya adalah regresi dengan variabeldibakukan (analisis jalur). Hasil penelitian ini menunjukkan bahwaBank Mandiri mempunyai iklim yang ‘sehat’, dan mempunyai kinerjakaryawan yang sesuai dengan harapan perusahaan. Dan perilakupemimpin berpengaruh secara positif dan paling dominan berpengaruhterhadap kinerja karyawan.

Konflik Peran Ganda Perempuan Pengusaha Industri Kecil di Kabupaten Bangkalan Madura Nurita Andriani; - Faidal
Neo-Bis Vol 2, No 1 (2008): JUNI
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v2i1.559

The critical problem that faced by women entrepreneur was the strain / conflict which appear between way of life and career, the strain was reflected by conflict role. That’s were business and household. That was the problem that faced by women entrepreneur of batik small business in Bangkalan Madura.　　　　This research was aimed to know the factors that influencde business-related factors, family-related factors, personal factor to the double role conflict of small business in Bangkalan. Batik small business was used as a research object, because over 50% batik handycraf was women. This research placed at Tanjung Bumi which use 54 respondens as the sample, which were taken from three villages, desa Tanjung, desa Telaga Biru, and desa Paseseh.　　　　The result of this research showed that comfortability of life, self-respect, business satisfaction, time of work, children dan the liquidity of the business had significant influence to the double role conflict of the women entrepreneur in batik small business. Filling comfortable because she could help to increase the welfare of the family by having a business, were the domain factor which could eliminate the double role conflict to the women entrepreneur. Married happiness, worker and education had no significant influence to the double role conflict of the women entrepreneur.

Systematic Literature Review (SLR): Educational Services Marketing Strategy in the Digital Era Faaizal Ari Wibowo; Mochammad Isa Anshori; Nurita Andriani
Edumaspul: Jurnal Pendidikan Vol 7 No 2 (2023): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Informasi digital menjadi media digital marketing bagi semua aspek dan kalangan. Begitupun pada dunia Pendidikan, dalam memperkenalkan dan memperbaiki citra Pendidikan. Melalui digital marketing, calon konsumen akan mengenal dan mulai tertarik untuk lebih mengetahui Lembaga Pendidikan tersebut. Fokus penelitian ini adalah untuk membahas strategi marketing untuk meningkatkan citra Pendidikan di Lembaga Pendidikan. Metode penelitian ini menggunakan Systematic Literature Review (SLR) dan Bibliometrik yang dilakukan untuk menganalisis hasil data berupa penilaian ilmiah mengenai strategi marketing. Penelitian ini menggunakan Teknik analisis bibliometric menggunakan software VOSviewer. Review ini menganalisis 47 artikel ilmiah dari database Google Schoolar selama periode 2018-2023. Hasil pencarian jurnal sebanyak 200 hingga menghasilkan 47 jurnal yang telah sesuai dengan kriteria yang di pilih oleh peneliti mengenai kata kunci Manajemen Strategi dan analisis menggunakan bibliometric telah mengidentifikasi co-authorship dan co-accurance, yang paling aktif berpengaruh di bidang ini. Studi literatur ini dapat menjadi sumber referensi untuk penelitian lebih lanjut tentang manajemen strategi.

Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Toko Retail WN Telang Pada Mahasiswa Camelia; Nurita Andriani
JURNAL ECONOMINA Vol. 3 No. 12 (2024): JURNAL ECONOMINA, Desember 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v3i12.1674

This research analyzes the influence of price and service quality on customer satisfaction at the WN Telang Store, Madura, using quantitative methods with 60 student respondents from Trunojoyo University, Madura. The results of multiple linear regression analysis carried out with SmartPLS 4 software show that price has a significant effect on customer satisfaction, while service quality does not show a significant effect. These findings suggest that although competitive prices attract customers, service quality remains important for a satisfying shopping experience. This research recommends shop owners to increase friendliness and attention in service to increase customer satisfaction and loyalty.

Transformasi Kepemimpinan dalam Manajemen Strategis di Era Digital : Tinjauan Literatur Review Moh. Sofiyanto; Mochammad Isa Anshori; Nurita Andriani
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21057

Transformation leaders play an important role in directing the organizational transformation process, especially in integrating the stages of change into the new organizational culture. Management in the digital era emphasizes the use of digital technology to manage business operations and human resources, including the implementation of digital systems to improve operational efficiency, communication, and decision making. This research is a description with a qualitative approach that uses a literature review as a secondary data source to examine leadership transformation in strategic management in the digital era. The transformational leadership model highlights the importance of leaders in driving organizational focus, building trust, and improving performance. Leadership in the digital era demands value congruence, inspiration, empowerment, and simple strategies. Future leaders need to have creativity, good communication skills, the ability to manage failure, and the ability to lead innovation in a changing era

Digitalisasi Marketing Melalui Instagram dan Facebook Ads dalam Meningkatkan Skala Usaha UMKM: Systematic Literature Review Ulfa Afrianti; Mochammad Isa Anshori; Nurita Andriani
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21058

The main problem in increasing the scale of MSME businesses is the digital platform that should be used in marketing programs. The purpose of this study is to answer the question of how the role of social media Instagram and Facebook Ads in increasing the scale of MSME businesses. This research applies the Systematic Literature Review method. The findings show that social media Instagram and Facebook Ads have contributed to the increase in business scale. Instagram and Facebook social media have played a role in increasing business scale and influencing consumer engagement and behavior, and generating data that supports marketing strategies.

The Perception of Information Technology (Social-Media) in Micro, Small, and Medium Enterprises (MSMEs): A SWOT Analysis Nuri, Siti Nuran; Nurita Andriani
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 1 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i1.1629

The trend of digitalization is affecting commerce around the world. Previously traditional marketing methods have now been integrated into the digital world. Information and Communication Technology (ICT) is important for carrying out business activities, especially in Micro, Small and Medium Enterprises (MSMEs). This study aims to analyze the use of social media as a marketing tool for MSMEs in Bangkalan District. The method used is SWOT analysis (strength, weakness, opportunity, and threat). Qualitative data in the form of questions asked to research respondents using a questionnaire with 30 respondents from MSMEs in Bangkalan District, then the data is quantified so that it can be analyzed more deeply. The results obtained by MSMEs in utilizing social media as a marketing medium based on the SWOT quadrant diagram are in quadrant I, which means that the strategy used is a growth strategy, namely the SO strategy. This strategy uses strengths to take advantage of opportunities that exist in MSMEs. The implementations are to use various social media platforms effectively, increase the intensity of marketing/promotion through good cooperation with influencers for endorsement content, market development to e-commerce, strengthen or maintain existing relationships with consumers, maintain product and service quality, create interactive, entertaining, emotional, and informative content.

PENGARUH DAYA TARIK WISATA TERHADAP LOYALITAS DESTINASI MELALUI KETERIKATAN EMOSIONAL STUDI PADA MUSEUM KERATON SUMENEP Diva Fanesintya; Nurita Andriani
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Build
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.35597

The Sumenep Palace Museum faces a decline in visitors from 43,302 (2022) to 25,850 (2023). This can occur due to decreasing tourist interest in visiting, ineffective promotions, lack of updates to tourist attractions, and increasingly strong competition from other destinations that are more modern and in demand by visitors. This study examines how tourist attractions affect visitor loyalty through their emotional ties to the Sumenep Palace Museum. Using quantitative methods, the sampling technique used is non-probability sampling through accidental sampling or purposive sampling. Researchers collected data from 100 visitors (minimum age 17 years, visited at least 2 times) through questionnaires and analyzed them using the PLS-SEM technique. Three main variables were studied: destination attractiveness, emotional attachment, and visitor loyalty. The results of the study indicate that tourist attractions have a positive and significant influence on destination loyalty. In addition, emotional attachment acts as a mediating variable in the relationship between tourist attractions and destination loyalty.

PENGARUH DAYA TARIK WISATA TERHADAP LOYALITAS DESTINASI MELALUI KETERIKATAN EMOSIONAL STUDI PADA MUSEUM KERATON SUMENEP Diva Fanesinty; Nurita Andriani
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Build
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.37499

The Sumenep Palace Museum faces a decline in visitors from 43,302 (2022) to 25,850 (2023). This can occur due to decreasing tourist interest in visiting, ineffective promotions, lack of updates to tourist attractions, and increasingly strong competition from other destinations that are more modern and in demand by visitors. This study examines how tourist attractions affect visitor loyalty through their emotional ties to the Sumenep Palace Museum. Using quantitative methods, the sampling technique used is non-probability sampling through accidental sampling or purposive sampling. Researchers collected data from 100 visitors (minimum age 17 years, visited at least 2 times) through questionnaires and analyzed them using the PLS-SEM technique. Three main variables were studied: destination attractiveness, emotional attachment, and visitor loyalty. The results of the study indicate that tourist attractions have a positive and significant influence on destination loyalty. In addition, emotional attachment acts as a mediating variable in the relationship between tourist attractions and destination loyalty.

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