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All Journal Technomedia Journal Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) AKSELERASI: Jurnal Ilmiah Nasional Prosiding Konferensi Nasional PKM-CSR
Adam, Mochammad Riyadh Rizky
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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AN ANALYSIS OF ATTITUDINAL LOYALTY IN SINGAPORE MEDICAL TOURISM FROM THE PERSPECTIVE OF INDONESIAN MEDICAL TOURISTS Teresa, Cynthia; Adam, Mochammad Riyadh Rizky
Journal of Business And Entrepreneurship Vol. 12 No. 1 (2024): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2024 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/csryey57

Abstract

The study examines the impact of destination familiarity, service quality, satisfaction, perceived value, trust, and destination image on the attitudinal loyalty of Mount Elizabeth Hospital (MEH) Singapore among Indonesian medical tourists. A quantitative study was conducted on 130 Indonesian medical tourists who live in Jakarta and have used medical services at Mount Elizabeth Hospital (MEH) Singapore within the last three months. To test the hypothesis, structural equation analysis is performed using PLS software. The findings suggest that there are positive associations between destination familiarity, destination image, and attitudinal loyalty to Mount Elizabeth Hospital (MEH) Singapore. Service quality has an indirect effect on attitudinal loyalty since satisfaction, perceived value, and trust operate as mediators. Finally, satisfaction, perceived value, and trust all have a favorable impact on Mount Elizabeth Hospital (MEH) Singapore's attitudinal loyalty.
Pengaruh Celebrity Endorser dan Periklanan Terhadap Brand Image (Peran Digital Marketing) Adam, Mochammad Riyadh Rizky; Handra, Tessa; Annas, Mohammad
Technomedia Journal Vol 7 No 2 October (2022): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.09 KB) | DOI: 10.33050/tmj.v7i2.1905

Abstract

Keterlibatan selebriti dalam rekomendasi produk merupakan suatu hal yang menarik untuk diteliti. Dukungan selebriti adalah strategi komunikasi pemasaran umum untuk membangun citra merek dan kesadaran merek. Penelitian ini mencoba menganalisis factor yang mempengaruhi brand awareness dengan mengikutsertakan keterlibatan selebriti. Penelitian ini memiliki empat variabel yaitu celebrity endorser, advertisement, brand image, dan brand awareness. Sampel dalam penelitian ini adalah 293 konsumen produk X. Metode analisis dalam penelitian ini adalah analisis partial least squares (PLS). Hasil penelitian menyatakan bahwa seluruh hipotesis signifikan. Terdapat pengaruh celebrity endorser terhadap brand image, terdapat pengaruh advertisement terhadap brand image, terdapat pengaruh brand image terhadap brand awareness, terdapat pengaruh celebrity endorser terhadap brand awareness yang dimediasi oleh brand image, dan terdapat pengaruh advertisement terhadap brand awareness yang dimediasi oleh brand image. Hasil penelitian ini sangat berguna dalam analisis faktor yang mempengaruhi brand awareness dengan mengikutsertakan keterlibatan selebriti
BRANDING STRATEGY FOR SMALL MEDIUM ENTERPRISES IN THE DIGITAL ERA: A COMMUNITY SERVICE IN CIREBON CITY, WEST JAVA Adam, Mochammad Riyadh Rizky
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 7 (2024): PKMCSR2024: Kolaborasi Hexahelix dalam Optimalisasi Potensi Pariwisata di Indonesia: A
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v7i0.2424

Abstract

In the digital age, small and medium enterprises encounter distinct obstacles when it comes to creating and executing successful branding strategies. Similar to how venture capitalists invest in promising startups, small and medium-sized enterprises (SMEs) are now realizing the significance of brand management in driving growth and staying competitive. For small and medium-sized enterprises, a major hurdle is the lack of sufficient financial and human resources to dedicate towards formal branding initiatives. Some small and medium-sized enterprise owners may not fully recognize the value of branding and may not possess the expertise needed to effectively develop and implement a comprehensive branding strategy. Research indicates that small and medium-sized enterprises can greatly profit from implementing effective branding strategies. Branding is a powerful tool for small and medium-sized enterprises (SMEs) to stand out in competitive markets, foster customer loyalty, and improve their public perception and reputation. Building a strong brand has the potential to completely transform a small business into a successful and well-established enterprise. Thus, a seminar and workshop on branding strategy were organized in Cirebon City for small and medium enterprises in Cirebon and the surrounding area. More than 30 persons benefited from this community service. They expect to improve their business.
FACTORS INFLUENCING THE INTENTION TO DONATE ON THE CROWDFUNDING PLATFORM: A CASE STUDY OF KITABISA.COM Adam, Mochammad Riyadh Rizky; Arihta, Jocelyn
AKSELERASI: Jurnal Ilmiah Nasional Vol 6 No 2 (2024): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v6i2.961

Abstract

Kitabisa.com has successfully established itself as one of the largest crowdfunding platforms in Indonesia. The goal of this study is to determine what motivational factors influence future generations' intentions to donate to Kitabisa.com. After conducting a thorough relevant literature review, various variables were predicted. They are empathy/altruism, gotong royong (mutual cooperation/community self-help) culture, brand trust, operational transparency, perceived ease of use, and religiosity. This study used a quantitative technique, with online surveys of Kitabisa.com donors. Purposive sampling was used to acquire data from 280 Kitabisa.com donors. The data were analyzed using multiple regression to assess two or more independent variables. The study's findings revealed that variables such as empathy/altruism, gotong-royong (mutual cooperation/community self-help) culture, brand trust, operational transparency, perceived ease of use, and religiosity all had an impact on donation intention. Furthermore, this study will look at what variables influence future generations' motivation to donate in the future, as well as how Kitabisa.com can better understand their behavior.
Co-Authors Annas, Mohammad Arihta, Jocelyn Geraldine, Canny Handra, Tessa Teresa, Cynthia