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All Journal MIX : Jurnal Ilmiah Manajemen Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional Public Knowledge
Ridzuan, Abdul Rauf
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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THE STRATEGIC ROLES OF PUBLIC RELATIONS DURING COVID-19 CRISIS IN GOVERNMENT ORGANIZATION Albert, Alif Syafik; Ridzuan, Abdul Rauf; Djuyandi, Yusa
Aliansi Vol 3, No 2 (2024): Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/aliansi.v3i2.58085

Abstract

In our current era of global interconnectivity, the significance of public relations (PR) in crisis management has become increasingly crucial. Government organization often face crises that demand prompt and strategic communication to minimize harm and uphold stakeholders trust. This study aims to examine the strategic roles of public relations in crisis scenarios by analyzing pertinent case studies, theoretical frameworks, and empirical data. The study utilized a systematic review methods, specifically examining publications both from quantitative and qualitative research published on Google Scholar from 2021 to 2024. The study focused on the following keywords: crisis management, public relations, communication strategy, and organizational reputation. Following the screening process, fourteen studies satisfied the criteria specified for this research. The results suggested that successful public relations strategies during times of crisis require prompt communication, openness, and proactive involvement with individuals or groups having a vested interest in the situation. This study enhanced comprehension of the crucial function of public relations in crisis management and provides practical insights for both public relations professionals and researchers. Subsequent investigations should delve into the changing dynamics of public relations in the era of digital technology and analyze its consequences for crisis management tactics.
Analyzation of Digital Marketing on Hotel Performance in Malaysia Iskandar Zulkarnain, Adam; Ridzuan, Abdul Rauf; Hafifi Jamri, Mohamad; Djuyandi, Yusa; Zul Chairiyah, Sri
Public Knowledge Vol 2 No 2 (2025): Agustus 2025
Publisher : PT. Data Jaringan Visual Indonesia (Djava)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62771/pk.v2i2.24

Abstract

Technology and innovation are pivotal in advancing the tourism sector and shaping tourist activities in Malaysia. In response to challenges such as social distancing and safety regulations following the COVID-19 pandemic, chain hotels are forced to find new ways to attract customers. Since digital tools greatly impact tourists' accommodation decisions, it's crucial for hotels to be adaptable in their digital marketing efforts. Hotels that do not leverage digital marketing are missing out on significant opportunities to grow their business and enhance their market presence. Tower Regency Hotel in Ipoh, Seri Malaysia and Syeun Hotel have seen a decrease in the number of guests checking in, which directly affects their business because they do not use digital marketing as much as other hotels that can survive over the long term, like Impiana Hotel Ipoh, MRoof Hotel, Weil Hotel and MH Hotel. Therefore, this study aims to identify the most effective digital marketing strategy to enhance hotel performance in Malaysia. Researcher use a systematic review method, taking into account potential articles published from January 2021 to May 2024 on encompassed renowned open-access journals and platforms, such as Wiley Online, Emerald, Google Scholar, Taylors and Francis Online, Elsevier and Springer Link, along with other relevant online articles retrieved via Google search. Variations in the terms used in this research include digital marketing strategies, service quality and hotel performance. Results indicate that the most impacted digital marketing strategies and services on hotel performance are user-friendly websites and apps, mobile check-in/check-out, digital keys and 24/7 customer service. Future research should improve studies on the benefits of digital marketing strategies on customer satisfaction and service quality
Technologically Influential Hospitality: Recognizing the Drivers of Smart Hotel Visitation Zulkarnain, Arif; Anita, Tiurida Lily; Wiyana, Tri; Ridzuan, Abdul Rauf
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.015

Abstract

Objectives: Following the concept of smart hotels, this study aims to analyze the relationship between technology readiness, amenities, perceived usefulness (PU), perceived ease of use (PEOU), and visiting intentions. In addition, this study seeks to identify specific elements of technology amenities that significantly influence guests' intention to visit. Thus, this study is expected to fill a gap in the literature and propose a more comprehensive conceptual framework for understanding guest behavior in the context of smart hotels.Methodology: This study used quantitative research methods with the unit of analysis being visitors to five-star hotels in Jakarta. Purposive sampling was used to select participants who met the research criteria, resulting in a total of 290 respondents. Data collection was conducted using an online questionnaire distributed through social media. Data analysis techniques used in this study included Partial Least Squares - Structural Equation Modeling (PLS-SEM) to test the relationship between variables.Finding: The results indicate that technology amenities significantly affect PEOU, PU, and visiting intention. Meanwhile, technology readiness affects PEOU and PU but does not directly influence visiting intention. PU and PEOU mediate the influence of TR and TA on visiting intention, indicating that perceptions of ease and usefulness are the main mechanisms that bridge the relationship between technological factors and consumer behavior.Conclusion: This study concludes that technology amenities have a significant effect on PEOU, PU, and visit intention. Meanwhile, technologyl readiness affects PEOU and PU but does not directly affect visit intention. PU and PEOU become mediating variables of the effect of TR and TA on visit intention.
Co-Authors Albert, Alif Syafik Anita, Tiurida Lily Arif Zulkarnain, Arif Hafifi Jamri, Mohamad Iskandar Zulkarnain, Adam Wiyana, Tri Yusa Djuyandi Zul Chairiyah, Sri