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Munir Tubagus
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THE EFFECT OF BRAND AWARENESS AND ELECTRONIC SERVICE QUALITY ON LOYALTY OF E-COMMERCE CUSTOMERS Frans Sudirjo; Arief Yanto Rukmana; Syarifuddin Syarifuddin; Sudadi Pranata; Munir Tubagus
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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Abstract

The purpose of this study is to ascertain how client loyalty in the marketplace is impacted by brand awareness and the caliber of electronic services. Research of this kind is referred to as quantitative research. The sample for this study included up to 100 respondents who were students who had utilized e-commerce at least twice. Both incidental sampling and nonprobability sampling were used in the sampling strategy. Results of questionnaires that were delivered to respondents online through Google Form were used as the major source of data for this study. While this is happening, secondary data takes the shape of linked documentation. Then, multiple linear regression analysis, the classical assumption test, and instrument test analysis were used to analyze the data that had been obtained. The findings of this study suggest that customer loyalty is positively and significantly influenced by brand awareness and the quality of electronic services. This is demonstrated by the t test results, which have significance levels of 0.000 0.05 for the brand awareness variable and less than 0.05 for the electronic service quality variable
Pendidikan 4.0: Mempersiapkan Siswa untuk Dunia Kerja di Era AI dan Otomasi: Education 4.0: Preparing Students for the World of Work in the Age of AI and Automation Munir Tubagus; Susatyo Adhi Pramono; Sukini; Dwi Surti Junida; Apriani Riyanti
Jurnal Kolaboratif Sains Vol. 8 No. 9: September 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i9.8652

Abstract

Penelitian ini bertujuan untuk menganalisis konsep Pendidikan 4.0 sebagai upaya mempersiapkan siswa menghadapi dunia kerja di era kecerdasan buatan (AI) dan otomatisasi. Metode yang digunakan adalah studi literatur dengan menelaah artikel-artikel ilmiah dari lima tahun terakhir yang relevan dengan topik Pendidikan 4.0, literasi AI, dan transformasi pembelajaran. Hasil telaah menunjukkan bahwa Pendidikan 4.0 tidak hanya sekadar integrasi teknologi digital dalam proses pembelajaran, tetapi juga transformasi menyeluruh yang mencakup kurikulum adaptif, pengembangan kompetensi abad ke-21, serta penekanan pada keterampilan berpikir kritis, literasi data, dan etika digital. Temuan utama mengindikasikan bahwa keterbatasan infrastruktur, rendahnya kompetensi guru dalam penggunaan AI, dan ketidakmatangan kebijakan pendidikan masih menjadi hambatan signifikan, terutama di negara berkembang. Pembahasan lebih lanjut menegaskan bahwa strategi implementasi Pendidikan 4.0 harus melibatkan integrasi literasi AI sejak pendidikan dasar, penguatan kompetensi pedagogis guru, serta kebijakan publik yang menjamin akses merata dan etika penggunaan teknologi. Implikasi penelitian ini menunjukkan bahwa keberhasilan Pendidikan 4.0 sangat ditentukan oleh sinergi antara kurikulum, tenaga pendidik, infrastruktur, dan regulasi. Kesimpulan penelitian ini menekankan pentingnya membangun sistem pendidikan yang tidak hanya adaptif terhadap teknologi, tetapi juga inklusif, etis, dan berorientasi pada masa depan.
Co-Authors Abdul Wahab Syakhrani Arief Yanto Rukmana Dwi Surti Junida Eliagus Telaumbanua Frans Sudirjo Mustopa Mustopa Pranata, Sudadi Riyanti, Apriani Robiah, Robiah Sukini Susatyo Adhi Pramono, Susatyo Adhi Syarifuddin Syarifuddin