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All Journal Sciencestatistics: Journal of Statistics, Probability, and Its Application
Oktavia, Putri Meyla
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Computer Science & IT Decision Sciences, Operations Research & Management Mathematics

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Maximum Likelihood Estimation Approach using the CB-SEM Method: Case Study of Service Quality Oktavia, Putri Meyla; Setiawan, Eri; Nusyirwan, Nusyirwan; Herawati, Netti
Sciencestatistics: Journal of Statistics, Probability, and Its Application Vol. 1 No. 2 (2023): JULY
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sciencestatistics.v1i2.5031

Abstract

The purpose of this study to analyze the service level, satisfaction and loyalty of Sariringgung Beach visitors.Covarian based approach to estimatemaximum likelihood method in the service levelto the satisfaction and loyalty of visitorstourism area of Sariringgung Beach is used. The results of this study indicate that the direct effect of service level to satisfaction is 77%, service level to loyalty is 75%. Whereas the indirect effect of service level on loyalty through satisfaction is 38,5%. Then the total effect of service level on customer loyalty through satisfaction is 73,5%.
Co-Authors Eri Setiawan Muhammad Luthfi Nusyirwan Nusyirwan