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All Journal Jurnal Manajemen Southeast Asia Journal of Business, Accounting, and Entrepreneurship
Sulaeman, Kurniawan Saputra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of Marketing Strategy Implementation in order to Increase Sales at PT Indofood Sulaeman, Kurniawan Saputra; Sahrir, Ayu Sulistya Putri; Hasvian, Muhammad; Hatta, Fadya Iftitah; Suharti, Suharti
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 2 No. 1 (2024): MARCH 2024 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

Penelitian ini bertujuan untuk melakukan analisis terhadap penerapan strategi pemasaran PT. Indofood dalam rangka meningkatkan volume penjualan. Dalam menghadapi persaingan yang semakin ketat, perusahaan perlu memahami dinamika pasar dan menerapkan strategi pemasaran yang efektif. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi, dan data dikumpulkan melalui wawancara dengan karyawan PT. Indofood. Hasil analisis menunjukkan bahwa PT. Indofood menerapkan berbagai strategi pemasaran, terutama melalui bauran pemasaran yang mencakup produk, harga, dan promosi. Penerapan strategi ini memiliki dampak positif dalam meningkatkan volume penjualan perusahaan. Oleh karena itu, penelitian ini memberikan wawasan mendalam mengenai bagaimana strategi pemasaran dapat menjadi faktor kunci dalam mencapai tujuan peningkatan penjualan di tengah persaingan pasar yang kompetitif. This research aims to analyze the implementation of marketing strategies by PT. Indofood to enhance sales volume. Faced with intensifying competition, companies need to comprehend market dynamics and apply effective marketing strategies. The study employs a qualitative method with a phenomenological approach, and data is gathered through interviews with PT. Indofood employees. The analysis reveals that PT. Indofood implements various marketing strategies, primarily through a marketing mix encompassing product, price, and promotion. The application of these strategies has a positive impact on increasing the company's sales volume. Therefore, this research provides profound insights into how marketing strategies can be a key factor in achieving the goal of increased sales amid a competitive market.
THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON CUSTOMER LOYALTY AT MANNERS COFFEE AND SOCIETY Sulaeman, Kurniawan Saputra; Musa, Chalid Imran; Haeruddin, Muhammad Ilham Wardhana
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76979

Abstract

Abstract: This study aims to examine the effect of product quality and price on customer loyalty at Manners Coffee and Society. This research uses a quantitative approach with an explanatory nature. The population and sample in this study consisted of 50 loyal customers of Manners Coffee and Society. Data collection was conducted using questionnaires, and data analysis was performed using simple linear regression analysis with the assistance of Statistical Product and Service Solutions (SPSS). The results of the analysis show that, partially, product quality and price have a significant effect on customer loyalty at Manners Coffee and Society. Simultaneously, product quality and price also have a significant effect on customer loyalty at Manners Coffee and Society.Keywords: Effect of Product Quality, Price, and Customer Loyalty.
Co-Authors Chalid Imran Musa Garaika Hasvian, Muhammad Hatta, Fadya Iftitah Sahrir, Ayu Sulistya Putri