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All Journal Journal of Innovation and Applied Technology Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)
Putri, Salma Rana
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Agriculture, Biological Sciences & Forestry Computer Science & IT Engineering Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering

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Utilization of Podcasts as Supporting Media for the Digitalization of Kumkm-Tangguh Schools in Batu City Mustaniroh, Siti Asmaul; Sunyoto, Nimas Mayang Sabrina; Fransisca, Roni; Saraswanta, Yossi Hendrawan; Putri, Salma Rana; Ghaniyyah, Hasna Alya Halimatus; Prananta, Rafiqamilla; Prabaningtias, Nadya
Journal of Innovation and Applied Technology Vol 9, No 2 (2023)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiat.2023.9.2.11

Abstract

Program Sekolah KUMKM-Tangguh adalah program pendampingan dan pelatihan yang merupakan salah satu layanan yang ditawarkan oleh PLUT-KUMKM Kota Batu. Namun, manfaat program ini belum dapat dirasakan oleh KUMKM secara luas. Upaya digitalisasi dengan memanfaatkan platform digital diharapkan mampu memperluas jangkauan Sekolah KUMKM-Tangguh. Tim MF Universtias Brawijaya berperan proaktif dalam inisiasi dan pendampingan kegiatan Digitalisasi Sekolah KUMKM Tangguh. Tujuan dari kegiatan ini adalah untuk melakukan analisis keperluan kegiatan Digitalisasi Sekolah KUMKM-Tangguh Kota Batu, melakukan pengadaan sarana pengembangan podcast dan pendampingan pengembangan konten podcast. Kegiatan dilaksanakan selama 6 bulan, yang terdiri dari 4 tahap, yaitu survei KUMKM, pengadaan alat podcast, pelaksanaan pembuatan podcast dan evaluasi kegiatan. Berdasarkan hasil survei KUMKM, tim MF menyusun rencana kegiatan dan konten digital; melaksanakan pengadaan peralatan podcast dan melakukan pendampingan pengembangan konten podcast. Evaluasi kegiatan dilaksanakan di akhir kegiatan berdasarkan jumlah viewer dan like pada video podcast yang diunggah pada YouTube. 
Analysis of apple chips business development strategies using business model canvas approach and SOAR-AHP method Mustaniroh, Siti Asmaul; Putri, Salma Rana; Maligan, Jaya Mahar
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 7, No 3 (2024)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2024.007.03.3

Abstract

The study focuses on SMEs X, a producer of various processed fruit products, primarily apple chips. The business experienced a 90% decline in revenue due to an 8-month market closure during the Covid-19 pandemic, with ongoing challenges such as reduced revenue and production capacity post-pandemic. This study aims to identify business models in SMEs using the Business Model Canvas (BMC) approach, develop alternative business strategies through SOAR analysis of BMC elements, prioritize these strategies using the Analytical Hierarchy Process (AHP) method, and enhance their BMC. Four expert respondents participated in the study. The research results highlight the current business conditions across the 9 BMC elements. The SOAR matrix produced eight alternative strategies, prioritized using the AHP method, including optimal production planning and scheduling (OR2), strengthening apple chips brand awareness (OA2), disseminating freeze-drying production technology innovations (OA1), developing business unit production (SA2), expanding the marketplace (SA1), maximizing the use of social media (OR1), product quality standardization (SR1), and forming partnerships with other fruit chip SMEs to innovate freeze-dried products (SR2). The BMC was further developed by integrating SR2 and OA1 into the key partnerships element, SA2 into the key resources element, OA2, OR1, and OA2 into the key activities element, SR1 into the value proposition element, and SA1 into the channel element.
Co-Authors Fransisca, Roni Ghaniyyah, Hasna Alya Halimatus Jaya Mahar Maligan Nimas Mayang Sabrina Sunyoto, Nimas Mayang Sabrina Prabaningtias, Nadya Prananta, Rafiqamilla Saraswanta, Yossi Hendrawan Siti Asmaul Mustaniroh