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All Journal Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Riva Zahra Rizkyani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Dinamika Belanja Online: Analisis Kondisi Ekonomi Pengguna TikTok Shop Wini Anisa Apriliani; Riva Zahra Rizkyani; Nabila Khairunnisa; Dafha Priatama; Khansa Aulia Syahidah; Bagas Putra Budiono; Rama Wijaya Abdul Rozak
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 2 (2024): Juni : Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v2i2.537

Abstract

Economic condition is an essential thing that needs to be considered as a reflection of fulfilling needs with a lifestyle that is in accordance with the separation between needs and desires. The purpose of this study was to determine the economic conditions of TikTok Shop users and their relationship to purchasing decisions. In addition, this study aims to determine purchasing patterns and consumer strategies in shopping activities. the method used is a quantitative approach with a questionnaire distributed through social media. The questionnaire contains four categories of questions that aim to determine purchasing patterns, shopping strategies, economic conditions and their relationship with purchasing decisions. This study reveals that the average income of Tiktokshop users belongs to the lower middle class. This condition affects consumer decisions in making purchases. On the other hand, with this income they do not feel burdened by living expenses. In addition, for some people economic conditions do not affect the pattern of their shopping activities.
Co-Authors Bagas Putra Budiono Dafha Priatama Khansa Aulia Syahidah Nabila Khairunnisa Rama Wijaya Abdul Rozak Wini Anisa Apriliani