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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Wini Anisa Apriliani
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Dinamika Belanja Online: Analisis Kondisi Ekonomi Pengguna TikTok Shop Wini Anisa Apriliani; Riva Zahra Rizkyani; Nabila Khairunnisa; Dafha Priatama; Khansa Aulia Syahidah; Bagas Putra Budiono; Rama Wijaya Abdul Rozak
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 2 (2024): Juni : Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v2i2.537

Abstract

Economic condition is an essential thing that needs to be considered as a reflection of fulfilling needs with a lifestyle that is in accordance with the separation between needs and desires. The purpose of this study was to determine the economic conditions of TikTok Shop users and their relationship to purchasing decisions. In addition, this study aims to determine purchasing patterns and consumer strategies in shopping activities. the method used is a quantitative approach with a questionnaire distributed through social media. The questionnaire contains four categories of questions that aim to determine purchasing patterns, shopping strategies, economic conditions and their relationship with purchasing decisions. This study reveals that the average income of Tiktokshop users belongs to the lower middle class. This condition affects consumer decisions in making purchases. On the other hand, with this income they do not feel burdened by living expenses. In addition, for some people economic conditions do not affect the pattern of their shopping activities.
ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH MUSLIM MEMILIH BANK KONVENSIONAL DIBANDING BANK SYARIAH (STUDI KASUS MAHASISWA UPI) Agistia Nurbani Rajaba; Fitriyani Dwi Azzahra; Keisha Azzahra Fauzita; Wini Anisa Apriliani; Ardhan Mardiant; Edi Suresman
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 4 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i4.12135

Abstract

This study aims to analyze the factors influencing Muslim students' decisions in choosing between Islamic banks and conventional banks. Although most respondents understand the differences between the two banking systems, they still prefer conventional banks. Previous research suggests that ease of access and advanced service features are the primary factors in bank selection. This study employs a quantitative approach using surveys targeting Muslim students as primary respondents. The findings reveal that the main factors influencing banking preferences include accessibility, service reach, advanced digital features, and attractive promotional programs. Additionally, long-standing habits of using conventional banks and environmental influences play a significant role in customers' decisions. Meanwhile, students who choose Islamic banks are primarily driven by religious awareness and the desire to avoid riba. This study provides insights into the challenges faced by Islamic banking and the need for enhanced digital services and more innovative marketing strategies to compete with conventional banks.
Co-Authors Agistia Nurbani Rajaba Ardhan Mardiant Bagas Putra Budiono Dafha Priatama Edi Suresman Fitriyani Dwi Azzahra Keisha Azzahra Fauzita Khansa Aulia Syahidah Nabila Khairunnisa Rama Wijaya Abdul Rozak Riva Zahra Rizkyani