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All Journal Sulesana Kinestetik : Jurnal Ilmiah Pendidikan Jasmani Jurnal Paedagogy Al-Buhuts (e-journal) Vokasi UNESA Bulletin of Engineering, Technology and Applied Science
Ibrahim , Ibrahim
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Religion Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Al-Buhuts (e-journal)

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Makna Loyalitas Konsumen Brand Lokal di Era Digital : Studi Fenomenologi terhadap Pengguna Media Sosial Ibrahim , Ibrahim; Suriyanti Mangkoma; Imaduddin Imaduddin
Al-Buhuts Vol. 21 No. 1 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i1.6386

Abstract

The rise of social media has fundamentally transformed how consumers build loyalty toward brands, particularly local brands. Loyalty is no longer limited to repeat purchases but has expanded into emotional, social, and participatory engagement manifested on digital platforms such as Instagram and TikTok. This study aims to explore and understand the meaning of consumer loyalty toward local brands on social media using a qualitative phenomenological approach. Informants were selected purposively, consisting of eight active users aged 18–35 residing in South Sulawesi who have consistently interacted with local brands through social media. Data collection techniques included in-depth interviews, participatory observation, and digital documentation. Thematic analysis was employed to identify the essential meanings embedded in participants’ experiences. The findings revealed three main themes: loyalty as digital togetherness, value identification with local brands, and social interaction as a form of emotional attachment. The study concludes that consumer loyalty in the digital era is a construction of experience that is reflective, affective, and social in nature. This research contributes to the development of an experience-based perspective on loyalty and offers practical implications for digital strategies of local brands in Indonesia.
Pengaruh Budaya Kerja dan Kompetensi Terhadap Kinerja Personel Bekangdam IV Hasanuddin Haeruddin, Haeruddin; Ibrahim , Ibrahim; Horas, Erwin; Hamzah, Mukhtar
Al-Buhuts Vol. 19 No. 2 (2023): Al- Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v19i2.3990

Abstract

This study aims to analyze and understand the influence of work culture and competency on the performance of personnel in Bakangdam XIV Hasanuddin. The research approach employed is quantitative research. The population consists of 296 personnel from Bakangdam XIV Hasanuddin. Sample selection utilized the Slovin method with a sample size of 196 individuals. Data collection was carried out using a Likert scale ranging from 1 to 5. The questionnaire was distributed online through Google Forms. The analysis included tests for response characteristics, validity, reliability, and multiple linear regression. The research results reveal that work culture has a positive but nonsignificant effect on personnel performance, while competency has a positive and significant impact on personnel performance. Partial tests indicate that competency is the dominant variable, contributing to 90.5% of the influence on personnel performance. Simultaneously, both work culture and competency have a positive and significant combined effect of 58% on personnel performance, leaving the remaining 42% to other unexplored factors. Enhancing work culture and competency among personnel becomes crucial to elevate the performance of Bakangdam XIV Hasanuddin's personnel. The importance of these factors should be recognized, motivating all personnel to enhance their competency through continuous participation in training, upgrading, and higher education to ensure the continuous improvement of knowledge, skills, and positive attitudes.
Co-Authors Abdulrazaq Imam , Isa Aritonang, Lora Daniel Emmanuel , Dako Haeruddin Haeruddin HAMZAH, MUKHTAR Hassan Taiwo , Kamorudeen Horas, Erwin Imaduddin Imaduddin Imran Akhmad Mardiana, Ainun Najamuddin Najamuddin, Najamuddin Ore-Ofe, Ajayi Suriyanti Mangkoma Sylvester Aondonenge, Dugguh Umar, Abubakar