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All Journal Santri : Jurnal Ekonomi dan Keuangan Islam
Muhammad Adzmy Nur Yansyah
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Pendekatan Nasabah Dan Pengalaman Nasabah Terhadap Loyalitas Nasabah Pada Bank Muamalat KCP Baturaja Muhammad Adzmy Nur Yansyah; Hilda Hilda; Fakhrina Fakhrina
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 3 (2024): Juni: SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i3.563

Abstract

The purpose of this study is to determine the influence, Customer Intimacy and Customer Experience on Customer Loyalty at Bank Muamalat KCP Baturaja.This study used primary data with a quantitative approach. Classical assumption testing techniques, and hypothesis testing using IBM SPSS 26 statistical analysis. The results of this study show that Increasing Customer Intimacy has a postive effect on Customer Loyalty (1,822>1,661), while Customer Experience has a significant positive effect on Customer Loyalty (7,931> 1,661). Increase Customer Bonding, Customer Intimacy and Customer Experience simultaneously (35,448> 3,09).
Co-Authors Fakhrina Fakhrina Hilda Hilda