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All Journal Santri : Jurnal Ekonomi dan Keuangan Islam Ardhi: Jurnal Pengabdian dalam Negri
Luthfiah Nur Fatikha
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering

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Penerapan Strategi Digital Marketing Melalui Platform Media Sosial Facebook Ads Luthfiah Nur Fatikha; Mohamad Maftuh Fauzi
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 4 (2024): Agustus : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i4.819

Abstract

Currently, technological developments in Indonesia are occurring very rapidly, which has resulted in increasingly sophisticated facilities. One form of technology integration is in marketing practices using digital marketing strategies. The aim of this research is to conceptually examine digital marketing strategies through the Facebook Ads platform to increase competitiveness in the market. The type of research is a descriptive qualitative approach. Research data is primary and secondary data in the form of information from supervisors and team members, as well as theory and empirical findings from previous research obtained using literature studies. The conclusion that can be drawn from the results of the discussion states that digital marketing strategy is a form of marketing that emphasizes brand communication to be able to strengthen its competitiveness in the digital market and increase income significantly. Theoretically, digital marketing strategies through the social media platform Facebook Ads can not only influence brand satisfaction, but can also lead to increased brand trust and brand loyalty.
Pendampingan Budaya Kerja 6s dalam Industri Sepatu untuk Meningkatkan Kerapian dan Keselamatan Kerja Luthfiah Nur Fatikha; Ary Kusmanto
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 4 No. 1 (2026): Februari: ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v4i1.1867

Abstract

The implementation of the 6S work culture (Seiri, Seiton, Seiso, Seiketsu, Shitsuke, and Safety) to improve neatness and work safety in the production environment of PT. Adonia Footwear Indonesia has challenges faced, namely a poorly organized work area, lack of attention to cleanliness, and minimal employee discipline in using personal protective equipment. This field experience practice aims to integrate the theory obtained during lectures with real practices in the industrial world, especially in the implementation of the 6S work culture. Using a qualitative descriptive method with a mentoring approach that includes initial observation, interviews, documentation and Literature Study. The results of the activity show that the implementation of 6S has a positive impact on the condition of the work environment. The production area becomes neater and cleaner, employee awareness of the importance of work discipline increases, and the risk of work accidents can be minimized. Therefore, mentoring for the 6S work culture has proven effective in supporting the creation of a productive, safe, and sustainable work environment in the shoe industry sector.
Co-Authors Ary Kusmanto Mohamad Maftuh Fauzi