Dahlan, Ahsan Dlonni
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Pengaruh Kualitas Website  dan Kepercayaan Konsumen terhadap Minat Beli pada E-Commerce Tokopedia di Surabaya Dahlan, Ahsan Dlonni; Dermawan, Rizky; Zawawi, Zawawi
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4234

Abstract

his study intends to understand how the impact of website quality and customer trust on purchase intentiom at Tokopedia e-commerce in Surabaya. The technique of this research is quantitative by using a sample of 105 answers which are determined based on a sampling technique based on guidelines according to Cochran. The population taken is Surabaya residents who have visited the Tokopedia website. The sample used was taken through purposive sampling. Sampling uses informants who have visited the Tokopedia online store at least once. The information used in the research is primary and secondary information. The method of analysis applied to this research is (PLS) with Validity Test, Reliability Test and Hypothesis Test. The results prove that Website Quality has a positive and significant influence on purchase intention. Customer trust has a significant positive impact on purchase intention. Keywords: Consumer Trust; Purchase Intention; Website Quality.