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Pangemanan, Lyndon Reinhardt Jacob
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Tingkat Kepuasan Konsumen Cafe Bifi Coffee Kelurahan Pondang Kecamatan Amurang Timur Kabupaten Minahasa Selatan Tambajong, Romario; Benu, Noortje Marselianie; Pangemanan, Lyndon Reinhardt Jacob
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50595

Abstract

This study aims to determine the level of customer satisfaction of Bifi Coffee, Pondang Village, East Amurang District, South Minahasa Regency. The research was conducted from May to July 2023. This study uses accidental sampling technique, namely determining the sample by chance, that is, anyone who happens to meet the researcher can be used as a sample. Determination of the sample using the Malhora formula, namely 5 multiplied by the number of variables or the number of questions available, with 13 question indicators, the sample taken was 65. The results showed that the attributes that need attention and are the top priority for improvement are quadrant I (ease of responding to requests and attractive place decoration). In the next attribute included in quadrant II (alertness of employees when customers visit, courtesy to customers, friendliness to customers, cleanliness and tidiness of the place, available equipment facilities and tidiness of service appearance). Attributes that fall into quadrant III (employee skills and abilities, timeliness in serving and ease of communication). Quadrant IV attributes (speed of the presentation process, readiness and willingness to serve customers). Based on the CSI calculation, the value of the level of customer satisfaction at Cafe Bifi Coffee, Pondang Village, East Amurang District, South Minahasa Regency reaches a value of 80.71%. This value is in the range 0.66-0.80%, thus overall consumers are satisfied with Cafe Bifi Coffee.
Keuntungan Pedangan Pengecer Sayur Kangkung di Pasar Wilken Tomohon Kecamatan Tomohon Timur Kota Tomohon Walone, Anggelina; Talumingan, Celcius; Pangemanan, Lyndon Reinhardt Jacob
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.54343

Abstract

The purpose of this study was to determine the profit of kale vegetable retailers in Wilken Tomohon Market, East Tomohon District, Tomohon City. This research was conducted for two months from June to July 2023 from the preparation stage to the preparation of research results located at Wilken Tomohon Market, East Tomohon District, Tomohon City. The data used in this research are primary data and secondary data. Primary data was obtained through interviews using a list of questions (questionnaires) to kale vegetable traders in Wilken Market, Tomohon City. Secondary data were obtained from available books, such as local books and the internet and accessing articles from various scientific journals. The sampling method was simple random sampling and a sample of 10 kale traders was taken. The research data analysis method is based on the data obtained, processed and tabulated in accordance with the results of the analysis, to test the data that has been collected in order to obtain the amount of profit, which is obtained through profit analysis. Based on the results of the study, it shows that the profit of kale vegetable retailers at Wilken Tomohon Market is obtained from total revenue of Rp1,142,000 per week less total costs of Rp703,020 per week, the profit of kale vegetable retailers is Rp438,980 per week.
Co-Authors Benu, Noortje Marselianie Celcius Talumingan Tambajong, Romario Walone, Anggelina