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Benu, Noortje Marselianie

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Author-ID : 1538884

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Dampak Program KUR Bank Rakyat Indonesia Terhadap Pendapatan UMKM Bidang Kuliner Di BRI Unit Bumi Beringin Kota Manado Sihombing, Ceria Deviana; Benu, Noortje Marselianie; Kaunang, Rine
AGRI-SOSIOEKONOMI Vol. 19 No. 1 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

This study aims to determine the impact of the People's Business Credit Program (KUR) of Bank Rakyat Indonesia on the income of MSMEs in the Culinary Sector at BRI Bumi Beringin Unit, Manado City. This research was conducted from April to September 2022. The selection of respondents was intentional. Primary data are data obtained from observation of business sources by interviewing through questionnaires to 25 culinary business owners, customers of KUR BRI Bumi Beringin Unit in Wanea District, Manado City and documentation. Secondary data is data obtained through Bank BRI Bumi Beringin Unit, and also obtained through books obtained from local bookstores and the internet through Google Scholar in the form of books, journal articles and theses related to the topic of this research, namely the Impact of the BRI KUR Program on MSME Income. . The results showed that the impact of the BRI KUR Program Bumi Beringin Unit had a positive impact on MSMEs in the Culinary sector in Manado City which was caused by the difference in income received by MSMEs in the culinary sector, the difference that occurred was from the KUR loan capital used which could assist in the development of MSME businesses so that the occurrence of increase in income after using KUR BRI Bumi Beringin Unit, Wanea District, Manado City.

Analisis Keuntungan Usaha Pedagang Sayur Di Pasar Pinasungkulan Karombasan Kota Manado (Studi Kasus Pada Pedagang Sayur Sawi Putih, Wortel Dan Kubis) Givethee, Audina; Kumaat, Ribka Magdalena; Benu, Noortje Marselianie
AGRI-SOSIOEKONOMI Vol. 19 No. 1 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

This study aims to analyze the profits of vegetable traders in the Pinangsungkulan Market, North Karombasan. The research was carried out for 3 months, from March to May 2020. The research was conducted at the North Karombasan Pinasungkulan Market. This research uses primary data and secondary data. Primary data was obtained through interviews using a questionnaire (questionnaire) to vegetable traders at Pinasungkulan Market, North Karombasan. Secondary data was obtained from books available locally, the internet and accessing articles from various scientific journals. Revenue is obtained from the number of purchases of vegetables or the amount of production multiplied by the number of sales of vegetable traders for one week. The results of the study show that the vegetable traders in the Pinasungkulan Karombasan Market, Wanea District, Manado City can be said to be profitable. The total profits obtained from 15 respondents amounted to IDR 23,949,845 with an average of IDR 1,596,656 for selling vegetables in one week. This income value is quite enough for one week's income, it is possible that it will increase if vegetable buyers increase, especially on holidays which require the local community to buy more vegetables.

Strategi Pemasaran Tanaman Hias “Bunga Ditepi Jalan” Di Kelurahan Winangun Satu Kecamatan Malalayang Kota Manado Paendong, Eunike Louisa; Porajow, Oktavianus; Benu, Noortje Marselianie
AGRI-SOSIOEKONOMI Vol. 19 No. 1 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

The aim of this research is to find out what factors exist in the internal and external environment and to determine the right marketing strategy for the "Bunga Ditepi Jalan" ornamental plant business located in Winangun Satu Village, Malalayang District, Manado City. The research was conducted from October to November 2022, taking place in the Winangun Satu Village, Malalayang District, Manado City. The data collected is the collection of primary data obtained by conducting direct interviews using a questionnaire to the owner of the ornamental plant business "Bunga Ditepi Jalan" and consumers. The research sample was taken from 13 respondents concerned to fill out the research questionnaire. SWOT analysis has 4 (four) stages, namely data collection, SWOT determination, strategy formulation and decision making as well as business positioning. Based on the SWOT analysis that has been carried out, it shows that the ornamental plant business "Bunga Ditepi Jalan" is in Quadrant I with a score of (1.1:0.8) which means that the business is in a very profitable situation. This market has opportunities and strengths so that it can make the best use of the opportunities that exist. The right marketing strategy is the SO strategy, namely maintaining the quality and variety of ornamental plants, expanding online promotions, taking advantage of market opportunities and selling at affordable prices and expanding markets outside the region.

Tingkat Kepuasan Konsumen Cafe Bifi Coffee Kelurahan Pondang Kecamatan Amurang Timur Kabupaten Minahasa Selatan Tambajong, Romario; Benu, Noortje Marselianie; Pangemanan, Lyndon Reinhardt Jacob
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50595

This study aims to determine the level of customer satisfaction of Bifi Coffee, Pondang Village, East Amurang District, South Minahasa Regency. The research was conducted from May to July 2023. This study uses accidental sampling technique, namely determining the sample by chance, that is, anyone who happens to meet the researcher can be used as a sample. Determination of the sample using the Malhora formula, namely 5 multiplied by the number of variables or the number of questions available, with 13 question indicators, the sample taken was 65. The results showed that the attributes that need attention and are the top priority for improvement are quadrant I (ease of responding to requests and attractive place decoration). In the next attribute included in quadrant II (alertness of employees when customers visit, courtesy to customers, friendliness to customers, cleanliness and tidiness of the place, available equipment facilities and tidiness of service appearance). Attributes that fall into quadrant III (employee skills and abilities, timeliness in serving and ease of communication). Quadrant IV attributes (speed of the presentation process, readiness and willingness to serve customers). Based on the CSI calculation, the value of the level of customer satisfaction at Cafe Bifi Coffee, Pondang Village, East Amurang District, South Minahasa Regency reaches a value of 80.71%. This value is in the range 0.66-0.80%, thus overall consumers are satisfied with Cafe Bifi Coffee.

Strategi Nafkah Petani Tomat (Lycopersicom Esculentum Mill) Di Desa Lowian Kecamatan Maesaan Kabupaten Minahasa Selatan Eman, Falentina Estrela; Manginsela , Elsje Pauline; Benu, Noortje Marselianie
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50617

This study was conducted to determine and analyze the livelihood strategies of tomato farmers in Lowian Village, Maesaan District, South Minahasa Regency, North Sulawesi Province. The research was conducted from November 2022 to February 2023. The research location is in Lowian Village, Maesaan District, South Minahasa Regency. This research method used primary data and secondary data. Primary data was obtained by conducting direct interviews with tomato farmers in Lowian Village, Maesaan District. Secondary data were obtained from relevant agencies or institutions involved in the research. The selection of research samples is purposively (puporsive sampling) where the sample is tomato farmers who have their own land, the main source of farmer income is tomato farming and at least 5 years of growing tomatoes in Lowian Village, Maesaan District, South Minahasa Regency. The population of tomato farmers in Lowian Village amounted to 10 people and the sample was 3 farmers who were willing to be interviewed further. Analyzing livelihood strategies using descriptive qualitative analysis. The results showed that the livelihood strategy used by tomato farmers in Lowian Village, Maesaan Subdistrict in the accumulation strategy, respondent farmers applied the accumulation strategy to obtain agricultural land from initially only having narrow land by applying the accumulation strategy farmers can buy land and obtain large land. Consolidation strategy, respondent farmers apply a consolidation strategy by buying land close to the house and land with one another close together so as to form a large expanse that can facilitate farmers in cultivating farming. Intesification strategies are carried out by respondent farmers by planting several types of plants, carrying out maintenance and providing fertilizers.

Tingkat Kepuasan Konsumen Pada Kairos Cafe Di Desa Rasi Kecamatan Ratahan Kabupaten Minahasa Tenggara Pontororing, Juwita Petricia; Manginsela, Elsje Pauline; Benu, Noortje Marselianie
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.54315

This research aims to determine the level of consumer satisfaction with products, prices, places, promotions and services. The research was carried out from May to July 2023. The data collection method used was primary and secondary data. Respondents in this study consisted of 42 people who were selected using accidental sampling techniques. Data was measured using a Likert scale, then analyzed using the Consumer Satisfaction Index. The research results show that Kairos Cafe's consumer satisfaction level is classified as very satisfied with a consumer satisfaction index of 86.00%. More specifically for each aspect, the level of satisfaction with the product is 86.50%, price is 86.66%, place is 87.14%, promotion is 84.76%, and service is 85.07% which are classified as very satisfied.

Margin Pemasaran Komoditi Kentang Di Kecamatan Modoinding Kabupaten Minahasa Selatan Maukar, Orsel; Benu, Noortje Marselianie; Mandei, Juliana Ruth
AGRI-SOSIOEKONOMI Vol. 20 No. 2 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i2.55461

The objectives of this study were to map market actors, calculate marketing margins for potato crops, and describe the potato marketing channels in Modoinding Sub-district. The research took place in May 2023 and was conducted in Modoinding District, South Minahasa Regency. Data were collected through primary data by conducting interviews with owners or farmers who cultivate potato crops using a list of questions (questionnaires) that have been prepared. Secondary data were obtained through literature searches from literature, articles, journals, previous research and relevant data and reports from relevant agencies such as the Department of Agriculture, BPS and district, sub-district and village governments to support primary data. Samples were taken from 30 people in 10 villages using simple random sampling and for traders using snowball sampling. The data obtained were analyzed descriptively, and using tables, and described in the form of surveys obtained through direct interaction with research subjects or test subjects using questionnaire techniques. The marketing channels obtained can be described as a whole pattern and level of marketing channels. The results of this study show that the potato marketing margin of each institution in Modoinding sub-district is different between Manado, Bitung, and Kotamobagu channels. Farmer's share received by farmers in the Bitung channel is higher than farmer's share in the Manado and Kotamobagu channels, but farmers still get the same purchase price. Channel (farmer - intermediary - retailer - consumer). Farmers still get the same price and the costs of labor and transportation are borne by buyers, namely collectors and retailers.

Co-Authors Elsje Pauline Manginsela Eman, Falentina Estrela Givethee, Audina Juliana Ruth Mandei Kaparang, Aurelia Margaretha Kolibu, Falentino Bryan Kumaat, Ribka Magdalena Lingga, Christy Mikhael Ester Manginsela , Elsje Pauline Maukar, Orsel Memah, Melsje Yellie Moniaga, Vicky Richard B. Oktavianus Porajow Paendong, Eunike Louisa Pakasi, Caroline Betsi Diana Pangemanan, Lyndon Reinhardt Jacob Pontororing, Juwita Petricia Rine Kaunang Robot, Jeine Leyliana Sherly G. Jocom Sihombing, Ceria Deviana Soleh, Mona Meily Tambajong, Romario

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