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All Journal JURNAL LPPM BIDANG SAINS DAN TEKNOLOGI AGRI-SOSIOEKONOMI COCOS
Celcius Talumingan
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Social Sciences

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SISTEM PEMASARAN OPTIMAL MEUBEL KAYU KELAPA BERDASARKAN SEGMENTASI PASAR, SEGMENTASI SPASIAL, DAN PEMBERDAYAAN PENGRAJIN LOKAL DALAM USAHA MANUFAKTUR BERSKALA MENENGAH Talumingan, Celcius; Ruauw, Eyverson; Tangkere, Ellen Grace; Maweikere, Audrey Julia Maria
JURNAL LPPM BIDANG SAINS DAN TEKNOLOGI Vol 5, No 1 (2018)
Publisher : JURNAL LPPM BIDANG SAINS DAN TEKNOLOGI

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Abstract

Meubel kayu kelapa merupakan produk olahan penting pertanian Sulawesi Utara, sebab kapasitas produksi kelapa tinggi dan potensi pasar mencapai mancanegara. Namun sistem pemasarannya belum banyak dipelajari sehingga pengembangan usaha manufaktur yang ada terbatas. Selain itu, pemberdayaan pengrajin lokal dalam upaya pemasaran hampir tidak pernah diinvestigasi. Penelitian ini bertujuan untuk menilai sistem pemasaran kayu kelapa berdasarkan segmentasi pasar, segmentasi spasial, dan pemberdayaan pengrajin lokal dalam suatu usaha manufaktur meubel kayu kelapa berskala menengah. Pelaksanaannya bertempat di Balai Latihan Pendidikan Teknik GMIM Kaaten, Tomohon. Variabel yang diteliti mencakup angka penjualan selang Januari 2016 – Juni 2018 sebagai outcome; kategori pembeli (perorangan vs institusi/kantor), jenis meubel (meja, kursi, lemari, atau lainnya), dan cara pengiriman (dikirim vs ambil sendiri) sebagai variabel-variabel segmentasi pasar; wilayah geografi (Tomohon, Manado, Minahasa, atau lainnya) dan jarak alamat pengiriman selaku variabel-variabel segmentasi spasial; dan, jumlah pekerja lokal serta rasionya terhadap lama hari pengerjaan merepresentasikan pemberdayaan pengrajin lokal. Dari perspekstif sistem, variabel-variabel ini dianggap mewakili unsur input, proses, dan output. Analisis multivariat dari determinan angka penjualan dilakukan dengan regresi Poisson generalized linear model. Optimasi model menggunakan pendekatan iteratif berbasis maximum likelihood estimation. Hasil analisis terhadap 285 transaksi penjualan selang periode acuan menunjukkan bahwa jenis meubel meja (vs lainnya), pemasaran via pengiriman (vs ambil sendiri) dan peningkatan jumlah pengrajin lokal cenderung meningkatkan angka penjualan. Sebaliknya, kenaikan rasio pekerja terhadap lama hari dan pemasaran produk pada wilayah geografi tertentu (Tomohon vs daerah lain) kelihatannya justru menurunkan angka penjualan meubel kayu kelapa. Rekomendasi langkah selanjutnya didiskusikan dalam laporan ini. Kata Kunci: meubel kayu kelapa, sistem pemasaran, Sulawesi Utara, regresi Poisson GLM
ANALISIS PENDAPATAN USAHATANI TOMAT DI DESA TONSEWER KECAMATAN TOMPASO KABUPATEN MINAHASA Celcius Talumingan
AGRI-SOSIOEKONOMI Vol. 7 No. 3 (2011)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.634 KB) | DOI: 10.35791/agrsosek.7.3.2011.7352

Abstract

This study aims to determine the costs and farm income. Research carried on in March to May 2010 in the village of Tonsewer, district of Tompaso, Regency of Minahasa. The data obtained in this study include primary data and secondary data. The method of collecting data was obtained by interview using the questionnaire as a tool in data collection. Primary data were obtained from tomato farmers and secondary data obtained from the relevant authorities of this research. Results showed that most farmers in the village of respondents aged   28-67 years, having elementary through high school levels, the number of dependents a family of 3 to 4 people and is the owner of tenant farmers. This study uses the income analysis to determine the level of income from tomato farmers and comparative analysis between revenue and costs  to determine the level of success of farming tomatoes. The results showed that the average farmer's income of Rp 3,386,987.8 per two planting seasons or Rp 4,908,784.6 per one planting season.  R/C  > 1 is a successful farmer in tomato farming.
SISTEM PENGENDALIAN MANAJEMEN PADA BALAI LATIHAN PENDIDIKAN TEKNIK (BLPT) GMIM KAATEN TOMOHON Graini Tifani Lumenta; Leonardus Ricky Rengkung; Celcius Talumingan
AGRI-SOSIOEKONOMI Vol. 13 No. 3 (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (353.901 KB) | DOI: 10.35791/agrsosek.13.3.2017.17941

Abstract

This study aims to measure Management Control Systems at BLPT Kaaten Tomohon. This research lasted for 3 months, carried out at Training Center Technical Education (BLPT) Kaaten Tomohon which is located in Matani I, Jln Raya Tomohon-Tondano. The data used are the primary data taken in relation to two kinds of products as a superior product ie table products (dining table and guest table) and chair products (church chairs) in one production process. Data analysis used in this research is quantitative analysis by calculating contribution contribution of Revenue Center, Cost Center and Profit Center of each product, while Investment Center is calculated based on R / C ratio. The result Chairs Dining Table products are profitable products and contribute greatly to the mainstay products at BLPT Kaaten Tomohon.
Analisis Margin Pemasaran Wortel Pada Kelompok Tani Marawis Di Kelurahan Rurukan Kecamatan Tomohon Timur Meify C. Sumampow; Celcius Talumingan; Olvie L.S. Benu; Ellen G. Tangkere
COCOS Vol. 2 No. 1 (2013)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v2i1.804

Abstract

Sumampow Meify, Analysis of Carrot Marketing Margin Of Maramis Farmer’s Group At Rurukan village, East Tomohon Subdistrict, Chariman Under Guidance Of C. Talumingan As, And Benu. O.L.S., Ellen Tangkere As membersThe objective Of The research in to find out how much margin marketing and farmer share in marketing channels in urban MarawisRurukan. Data obtained by interview using the questionnaire as a tool in data collection. 20 respondents of farmer sampling, done in purposive sampling (intentional) while 3 respondents traders and retailers 3 respondents, done in Snowball sampling. Analysis of the data used is descriptive to portray the existing marketing channels and continue with the analysis of marketing margins and farmer share.Based on the results of research in urban Rurukan earned marketing channel model as follows:Farmers Collectic trader Retailer Trader ConsumerThe research result Indicated that margin at the level that is equal Rp.7.000 traders or 56.75%, margin is formed from the difference between the sales price of carrots at the collectors and the sale price of carrots at the farmer level. This is because traders bear the cost of labor, transportation and others. Profit earned by middlemen Rp. 2250 or 18.24%. Then the carrots for sale at retailers establish margin was Rp. 6583 or 53.37% margin was formed from the difference between the sales price and the selling price retailers carrots collector. Price carrots were sold to the final consumer is Rp. 12.333/kg.Based on farmers' marketing channel occurs. it can be concluded that the farmer share received by farmers was equal to 20.27%. This is due to non-2institution Due formed marketing in the marketing process carrots, wherein eachmarketing agencies to gain advantage in the marketing process plant carrots.This study shows that the marketing margin traders to retailers amountedto Rp 7.000, the marketing margin of retailers to consumers amounting to Rp6.583, so that the marketing margin from producers to consumers is equal to13.583. in marketing channels is part farmer farmers share the received was2027%. Therefore, it is need an effort to strengthen the bargaining position offarmers,to incraese the farmer’s share.
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN KONSUMEN UNTUK MENABUNG PADA BANK PERKREDITAN RAKYAT Dewi Ayu Mayangsari Tiwow; Celcius Talumingan; Charles R. Ngangi; Tommy F. Lolowang
COCOS Vol. 2 No. 2 (2013)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v2i2.821

Abstract

AbstrakThe objective of this research is to determine the effect of marketing mix (Product,Promotion, Place, Price, Process, People and Physical Evidence) to the decision of consumerswho save money on PT. BPR Dana Raya Manado and to see which variable is dominant tothe decisions of consumers who save. The research was conducted at PT. BPR Dana RayaManado. Data is processed by using the method of multiple regression analysis, with SPSS 20statistical calculations. This research used primary and secondary data. The first primary datawas obtained from interviews with respondents by on a list of questions (questionnaires).While the secondary data obtained from the relevant authorities in this study. The method ofdata analysis is to test the validity and reliability testing and multiple regression analysiswith F test and t test.The results of the research showed that 70,3% of independent variables(X1, X2, X3, X4, X5, X6 and X7) jointly have an influence on the dependent variable (Y),while the remaining 29,7% of consumer decisions is explained by other causes in outsideresearch. The results of the F test analysis showed that the F calculated > F-table with avalue of 17,578 > 2,2371 which means that the variable X (product, promotion, place, price,process, people and physical evidence) significantly influence consumer decisions. Through thet test analysis, each variable X has the value t-count > t-table, where the dominant promotionvariable (X2) that is equal to 0,291 (29,1%).
ANALISIS PENDAPATAN USAHA TANI JAGUNG MANIS AMINDUK DI KEBUN SHOW WINDOWS DESA KEMBUAN KECAMATAN TONDANO UTARA Lydia Ch. Porotu'o; Celcius Talumingan; Ellen G. Tangkere; Melissa L.G. Taroreh
COCOS Vol. 2 No. 2 (2013)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v2i2.888

Abstract

ABSTRACLydia Christianty Porotu'o, Farming Income Analysis of AmindukSweet Corn Kembuan Village, North Tondano Sub District. Under GuidanceIr. Celsius Talumingan, MP as Chairmain , Ellen G. Tangkere, SP, Msi andMelissa L.G. Taroreh, SP, Msi as members.The Objective of this research is to know the sweet corn farm incomeKembuan Village, North Tondano Sub District. This study uses primary data andsecondary data. Primary data obtained through direct interviews to farmersfarmers and entrepreneurs with observation techniques to observe directly the areaof aminduk sweet corn, while the secondary data obtained from the kembuanvillage profile report format, and Web sites related to the kembuan village northtondano sub district of aminduk sweetcorn. Data analysis method used in thisresearch is descriptive, by calculating the total revenue, cost of production, totalrevenue to total revenue and comparison ratsio R / C.The results of this research of aminduk sweetcorn showed that farmingincome analysis Civil Registration sweet corn produce comparison ratio R / C 3,1it can be interpreted that their farming is visible to be developed. This is becausethe calculation of farming revenue was relatively big that revenue in biggerincome.Based on these results it can be concluded that the Farming IncomeAnalysis of Aminduk Sweet Corn Kembuan Village, North Tondano Sub Districtcan be cultivated, by continuing to improve yields due to high consumer demandin the community. Although the results are promising revenue is considered to bea guarantee to continue farming Farming Income Analysis of Aminduk SweetCorn Kembuan Village, North Tondano Sub District sweet corn productionsystems although costly due to apply the techniques and technologies that aredifferent from usual. Therefore recommended to farmers around the kembuanvillage, North Tondano Sub district to consider this as an alternative employmentopportunity to improve well-being, so that the farmers around village becomesmallholder farmers not only immigrants farmers.
EVALUASI PROGRAM PENGEMBANGAN USAHA AGRIBISNIS PERDESAAN DI KECAMATAN KALAWAT KABUPATEN MINAHASA UTARA Gabriela H. Kaawoan; Celcius Talumingan; Tommy F. Lolowang; Lyndon R.J. Pangemanan
COCOS Vol. 4 No. 5 (2014)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v4i5.4491

Abstract

ABSTRACTGabriela Hana Kaawoan. Evaluation Of Agribusines Development Program in Kalawat District North Minahasa Regency. Under Guidiance Celcius Talumingan as Chairman, Tommy Lolowang and Lyndon Pangemanan as members.The objective of this research is to evaluate. PUAP Program in Kalawat sub district Minahasa regency based on the contex, input, procces, product. That was used in this research is purposive sampling method. Data used in this research was primary and secondary data. Primary data were collected by interviewing members and farmes group and GAPOKTAN management in 5 villages that accept PUAP program in Kalawat sub district and secondary data were collected from institutions that related with this research. Analysis in this research was descriptive with CIPP method, tabulation and scoring analysis. Revenue and cost of farmer was used to cost farmer’s incomeThe research result showed that for PUAP program based on the context, agent of extension and institutions that related with the research obtained high interpretation with index 100%. It can be proved from agriculture industries that improve, good response from farmes to this program the readiness of extension agent to improve agribusines industry in village through socialization and farmers group activity, agent of extension couwel PUAP programe farmers roufinely, and government strategy to make PUAP program success, based an input aspect of PUAP program to evaluation to farmer, investigation and related institution get high on average, but there was a statement that get low interpretation with index 67,2% that was farmes altitude awy, less capital in starting their business, capital the was used was their our capital and the business hasn’t improved yet. Seen from process aspect that PUAP programe evaluation in farmers investigator and institution that related get high average. However there was a low interpretation with 67,2% index that was the attitude of farmer before this PUAP program.This attitude was the farmer was less motivated, less capital in running the business so that the business was less developed. From the process aspect, evaluation of PUAP program to farmer, agent of extension and institution obtained high result on average. However, the obstacle was the return of loan capital was not running well. From the product aspect, the PUAP evaluation on farmer, agent of extension and institution obtansl high result with 100 index. This can be seen raised from farmers income increase that they before Rp 1.637.551/Ha and after PUAP the income rate raised become Rp 3.357.524/Ha von average farmers start new business land raise, and production improves, due to GAPOKTAN went well cording rules and could improve well through. GAPOKTAN manager over all PUAP evaluation program to farmers through CIPP evaluation got 87.6%, to agent of extension through CIPP evaluation 99,1% and to related instituation got 97,1%.5Even the overall the interpretation was high, but in return of capital had not gone well, acompanion of agent of extens maximum to farmers and observation of agriculture department directly had not done routinely.
ANALISIS KEUNTUNGAN USAHA RUMAH MAKAN EL-SHADAI DI KAWASAN WISATA KULINER “WAKEKE MANADO” Grace Masengi; Celcius Talumingan; Grace A.J. Rumagit; Melissa L.G. Taroreh
COCOS Vol. 4 No. 5 (2014)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v4i5.4768

Abstract

Grace Masengi. Feasibility Analysis of El-Shadai Retaurant Business in The Area Culinary Tourism of “ Wakeke Manado”. Under the guidance of Celcius Talumingan a chairman, and Grace. A. J. Rumagit, and Melissa L.G. Tarore as member’s).The objective of this research is to analyze the feasibility of El-Shadai restaurant to know, in detail, the business activity profile and the amount of the profit achieved every month, that it can also be known wheter it is feasible or not this El-Shadai Restaurant Business in the area of culinary tourism of “Wakeke Manado” to be maintained. This research used primary data which was obtainedby direct interview to the business owner containing the list of questions, and the secondary data was obtained from the governmental institution related to this research, that was Sub-district office of Wenang Utara. The data analysis methodused was Descriptive analysis method, data collected was presented in table form, and then used business profit analysis, also continued with the analysis Return of Cost Ratio to analyze the feasibility of El-Shadai restaurant business.This research result showed that entirely the El-Shadai restaurant business has the profit of Rp. 13.829.942 each month, with the cost ratio R/C of 1,33. Therefore it can be concluded that culinary business is categorized to be feasible to run because of the R/C value is more than 1. This shows that every Rp. 1 of production expense spent by the restaurant manager can give the return as the income of Rp. 1,33. It means that the total income is larger than total production expense and this culinary business activity still have the profit each month.
Dampak Terpaan Media Komunikasi Pada Usaha Tani Hortikultura Di Kelurahan Rurukan I Kota Tomohon Timothy D.R. Ginting; Rine Kaunang; Lorraine W.Th. Sondakh; Celcius Talumingan
COCOS Vol. 6 No. 4 (2015)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v6i4.6982

Abstract

ABSTRACTThe purpose of this study was to determine what type of media a lot and frequently accessed by the farmers and the relationship between communication media exposure available with the ongoing development of farming in the village Rurukan, as well as farmers' perceptions of communication media circulating in the Village Rurukan. These results indicate that horticultural farmers in villages Rurukan already regarding the use of communication media as an information for agricultural development to marketing, communications media are often used to capture the agricultural information is television, radio, and newspaper. Communications mediais most often accessed by farmers is through themedium of television, while the communication mediumfarmersarerarely accessed via the internet, it shows that thevillage farmersto better respond Rurukan through the medium of television that is easily accessible and understood by farmers/ farmer groups so as tosaid tothe televisionasthe most influentialmedium of communication and helps farmers/ farmer groups to obtain information about his farming business management. Therefore, in this study suggested farmers / farmer groups horticulture can continue to evolve with the demands of the modern era in the use of communication media, for it sought for agricultural extension workers, farmers and farmer groups are able to call on other farmers who are not familiar with the communications media and the still use traditional farming systems to use the Media Communication switch in crops, especially internet media because the information is always updated especially regarding price, as well as jointly develop horticulture farming results while utilizing media Communications for the needs of the farmer tried.
BAURAN PEMASARAN PADA USAHA RUMAH ES “BO” MOKUPA DI DESA MOKUPA KECAMATAN TOMBARIRI KABUPATEN MINAHASA Kathleen R. Sondakh; Lyndon R.J. Pangemanan; Celcius Talumingan; Gene H.M. Kapantow
COCOS Vol. 6 No. 9 (2015)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v6i9.8162

Abstract

ABSTRACT  The changes development of the knowledge society in the culinary world makes some people who have to be fond of the consumption a variety foods race each other to create a new type of food, tasty and contains nutrients that can be introduced in the world business and can be change society consumption pattern. Business of the culinary is a business opportunity that will never die as long as people still need food for eat, and of course, humans need food for survival futhermore. Another factors reason is due to the amount of business opportunities promising society have Manado city to obtain the benefits of the culinary business. Ice house "Bo" Mokupa is one home-based businesses (Home Industry) which is engaged in culinary business. Mokupa Ice House “Bo” had been there for 30 years in the Mokupa area. Ice house "Bo" Mokupa established in 1985. Enterprises ice house originated only from a small business selling snack cakes were initiated by Mr.Yopie Samsuddin Maramis and Mis.Anita using Rp.100,000,00 as initial capital and then they switch to open Mokupa Ice House “Bo”. Key Words : Marketting mix can make up income.
Co-Authors Bonita L.M. Rawis Caroline B.D. Pakasi Caroline B.D. Pakasi Charles Ngangi Charles R. Ngangi Dewi Ayu Mayangsari Tiwow Ellen G. Tangkere Ellen G. Tangkere Ellen Tangkere Elsje Pauline Manginsela Esry H. Laoh Eyverson Ruauw Gabriela H. Kaawoan Gene Henfried Meyer Kapantow Grace A.J. Rumagit Grace Masengi Graini Tifani Lumenta Hisky A. Rantung Hisky A. Rantung, Hisky A. Juliana Ruth Mandei Kaemba, Adrian Kathleen R. Sondakh Kathleen R. Sondakh, Kathleen R. Korompot, Silvia Leonardus Ricky Rengkung Lolowang, Tommy Fredy Lomboan, Veronika Agustin Lorraine W. Th. Sondak Lumenta, Graini Tifani Lydia Ch. Porotu'o Lyndon R.J. Pangemanan Mamonto, Dessi Vriska Manginsela , Elsje Pauline Marco M. Sambeka Marco M. Sambeka, Marco M. Maweikere, Audrey Julia Maria Meify C. Sumampow Melissa L.G. Taroreh Melissa L.G. Taroreh Mellese, Agnes Wilda Memah, Melsje Yellie Monolimay, Frelly Moonik, Engelie Marlin Octavianus Porajow Octavianus Porajow, Octavianus Olfie L.S. Benu Olfie L.S. Benu Olvie L.S. Benu Pangemanan, Lyndon Reinhardt Jacob Porotu'o, Lydia Ch. Rine Kaunang Roosje Kaparang Roosje Kaparang, Roosje Rori, Yolanda Pinky Ivanna Rumagit, Grace Adonia Josefina Sherly G. Jocom Sinaga, Greatness Morany Sondakh, Mex Frans Lodwyk Sumampouw, Mario Sumampow, Militia Christi Tarumingkeng, Flandio Geraldine Tatuh, Jusiana Veronika Tidajoh, Revall Willy Ignatius Timban, Jean Fanny Junita Timothy D.R. Ginting Tommy F. Lolowang Tommy Ferdy Lolowang, Tommy Ferdy Walone, Anggelina Waney, Nordy Fritsgerald Lucky Wowiling, Marisni Nofia Yolanda P.I. Rori