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Religious-Friendly Tourism: Solutions For Increasing And Developing Indonesian Tourism Irawan, Bambang; Hartono, Hartono; Sudinta, Heru
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6174

This research aims to determine (1) the potential of religious friendly tourism to increase and develop Indonesian tourism; and (2) strategies to increase and develop Indonesian tourism through religious friendly tourism. The data analysis technique used in this research is SWOT analysis. The results of this research show (1) religious friendly tourism has the potential to increase and develop Indonesian tourism with the diversity of national tourism resources, the public's attention and positive attitude towards the development of halal tourism, as well as Indonesia's position as a destination country for halal tourism investment as a country with a Muslim majority. and (2) Indonesian tourism development strategy based on SWOT analysis consisting of SO strategy through marketing religious-friendly tourism to increase and develop Indonesian tourism, WO strategy through offering religious-friendly tourism concepts for tourists, ST strategy through collaboration with stakeholders to support religious-friendly tourism, and WT strategies through education on the concept of religious-friendly tourism.

The Influence of Motivation and Work Discipline on Employee Performance in a National Private Company Oktavia, Citra Dwi; Sudinta, Heru; Priyono, Agung
INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW Vol. 6 No. 4 (2025): December 2025
Publisher : INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v6i4.219

This study aims to determine and analyze the influence of motivation and work discipline on employee performance in a National Private Company. Human resources (HR) are considered a crucial asset in achieving company goals, and employee performance is significantly influenced by motivation and work discipline. The method used in this study was a quantitative approach using a survey technique. The study population consisted of 37 employees in a National Private Company. Data were obtained through a questionnaire designed to measure employee motivation, work discipline, and performance. Data analysis was conducted using multiple linear regression to test the proposed hypotheses. The results showed that work motivation has a positive and significant influence on employee performance. Work discipline also showed a positive and significant influence on employee performance. Motivation and work discipline simultaneously influence employee performance. Based on these findings, it can be concluded that motivation and work discipline have a significant influence on employee performance at Private company . Therefore, it is recommended that the company continue to strive to improve employee motivation and work discipline to achieve more optimal performance.

The Influence of Employee Engagement and Job Stress on Employee Performance at PT. Bank Syariah Indonesia Tbk. of Tangerang Cikupa Branch Office Nurfadilah, Sri Dea; Sudinta, Heru
INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW Vol. 6 No. 4 (2025): December 2025
Publisher : INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v6i4.221

This study aims to analyze the influence of employee engagement and work stress on employee performance at BSI KCP Tangerang Cikupa. Employee engagement is measured through three indicators, namely vigor, dedication, absorption, while work stress is assessed based on workload, leadership attitude, working hours, and conflict. Employee performance is measured through work quality, work quantity, task implementation, and responsibility. This study uses a quantitative approach with a survey method and data collection techniques through questionnaires distributed to all employees as a saturated sample. Data were analyzed using SPSS software version 30. The results showed that employee engagement has a positive and significant effect on employee performance, while work stress did not show a significant effect. Simultaneously, employee engagement and work stress together affect employee performance.

Pengaruh Kualitas Produk Dan Pemasaran Konten Aplikasi Tiktok Terhadap Keputusan Pembelian Konsumen Skincare Skintific (Studi Kasus: Generasi Z Di Jakarta) Prihadini, Diana; Sudinta, Heru; Frara, Elizabeth Monica
JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i6.3783

The rapid and continuous growth of technology has significantly impacted communication, shifting it into the digital realm where people access various information. This technological development has led to the emergence of online marketing, showcasing product quality through social media and influencing customers in making purchasing decisions. This research aims to understand and analyze the influence of product quality and content marketing of the TikTok application on consumer purchasing decisions of Skincare Skintific, with a case study on Generation Z in Jakarta. The research adopts a quantitative approach, utilizing purposive sampling with 100 respondents. Data collection is done through questionnaire observation. The research findings indicate that product quality (X1) influences purchasing decisions (Y) by 75.4%, with a calculated t-value of 5.680 > t-table 1.98472 and significance value of 0.00 < 0.05. Content Marketing (X2) influences purchasing decisions (Y) by 76%, with a calculated t-value of 5.957 > t-table 1.98472 and significance value of 0.00 < 0.05. Product quality (X1) and Content Marketing (X2) jointly (simultaneously) influence purchasing decisions (Y) by 81.8%, with the remaining 18.2% influenced by unexamined variables, supported by an F-value of 223.247 > F-table 3.09 and significance value of 0.00 < 0.05. In conclusion, both product quality and content marketing on TikTok significantly influence the purchasing decisions of Skincare Skintific consumers among Generation Z in Jakarta.

Analisis Efektifitas Tayangan Televisi Terhadap Persepsi Pemirsa Pada Program Kabar Dunia Pt. Lativi Media Karya (Tvone) Sudinta, Heru; Irwansyah, Iwan; Yasa, Ecep Suwardani
Jurnal Komunikasi Esensi Daruna Vol 1 No 1 (2022): Jurnal Komunikasi Esensi Daruna
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/daruna.v1i1.529

TvOne merupakan salah satu stasiun televisi swasta nasional yang terus berkembang sejak berdiri tahun 2008. Bahkan identitas tvOne di segmen televisi berita ternyata mampu menjadi ancaman bagi televisi para pendahulunya. Sebagai industri yang hidup dari jumlah pemasang iklan, tvOne dituntut untuk menyajikan Tayangan televisi berkualitas dalam menghadapi persaingan yang semakin ketat. TvOne sendiri telah memperluas jangkauan siarannya yang meliputi 120 kota di Indonesia melalui 19 stasiun pemancar dengan populasi lebih dari 110 juta pemirsa, yang mewakili 72 % dari total pemirsa di Indonesia. Metode penelitian dalam penelitian ini adalah dengan menggunakan persamaan regresi linier berganda menggunakan SPSS 13 for window, dengan variabel bebas 3P produk, people dan proces. Sementara yang menjadi variabel terikat adalah persepsi permirasa pada program Kabar Dunia. Populasi dalam penelitian ini adalah orang-orang yang pernah menonton atau pernah menyaksikan program Kabar Dunia, dengan jumlah sampel sebanyak 135 responden. Teknik sampling pada penelitian ini adalah purposif sampling dan snowball sampling dengan teknik pengumpulan data melalui data pengisian kuesioner pada 5 skala berisi 45 pertanyaan sebagai pengembangan dari Produk berupa kontent berita, People berupa pembawa acara dan Proses berupa penyajian Tayangan televisi berita. Hasil uji statistik menunjukan bahwa Produk dan People berpengaruh secara signifikan terhadap persepsi pemirsa program Kabar Dunia, Sementara Proses tidak berpengaruh secara signifikan terhadap persepsi pemirsa program Kabar Dunia. Urutan tingkat signifikansi masing- masing variabel terhadap persepsi pemirsa pada program Kabar Dunia adalah, Produk, People, dan process.

Propaganda Di Era Post-Truth Dalam Pemilu 2019 Dan Potensi Terjadinya Pada Pemilu 2024 Sudinta, Heru; Almarwan, Ahmad Usmar; Basuki, Mahtup
Jurnal Komunikasi Esensi Daruna Vol 2 No 2 (2023): Jurnal Komunikasi Esensi Daruna
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/daruna.v2i2.762

Proses dan hasil Pemilu tahun 2019, telah selesai. Semua anggota legislatif DPR, DPD, dan DPRD telah dilantik, termasuk Presiden dan Wakil Presiden terpilih. Namun permasalahan mengenai Pemilu serentak 2019, masih menjadi keprihatinan publik, salah satunya adalah maraknya ketersebaran pesan post-truth selama pelaksanaan Pemilu 2019. Permasalahan serupa juga berpotensi untuk terjadi pada Pemilu tahun 2024. Tulisan ini, mencoba mengkaji terjadinya propaganda di era post-truth dalam Pemilu 2019 dan potensi terjadinya pada Pemilu 2024. Metode yang digunakan adalah kualitatif deskriptif, dan data yang diolah berupa hasil wawancara dengan informan terkait dan data yang berasal dari analisis media sosial Twitter dengan analisis jejaring sosial (SNA) dari 23 September 2018 hingga 13 April 2019 atau selama masa kampanye Pemilu 2019. Hasil studi memperlihatkan di era post-truth masyarakat lebih mempercayai sumber informasi dengan pertimbangan bukan lagi logis atau tidak, namun sesuai dengan apa yang diyakininya, maka informasi tersebut dianggap benar, tidak peduli bertentangan dengan fakta dan akal sehat, beredar secara massif untuk mempengaruhi opini publik berkaitan dengan kontestasi politik Pemilihan Presiden Tahun 2019. Pada Pilpres 2024, fenomena serupa diprediksi masih akan terjadi seiring meningkatnya aktivitas politik dan kontestasi antar pasangan calon presiden. The process and results of the 2019 election have been completed. All legislative members of the DPR, DPD and DPRD have been sworn in, including the elected President and Vice President. However, problems regarding the 2019 simultaneous elections are still a public concern, one of which is the widespread spread of post-truth messages during the implementation of the 2019 elections. Similar problems also have the potential to occur in the 2024 elections. This paper attempts to examine the occurrence of propaganda in the post-truth era in The 2019 election and the potential for it to occur in the 2024 election. The method used is descriptive qualitative, and the data processed is in the form of interviews with relevant informants and data originating from Twitter social media analysis with social network analysis (SNA) from 23 September 2018 to 13 April 2019 or during the 2019 election campaign period. The results of the study illustrate that in the post-truth era where people trust sources of information with considerations that are no longer logical or not, but according to what they believe, the information is considered correct, regardless of whether it contradicts facts and common sense, circulating massively to influence public opinion with regard to the political contestation of the 2019 Presidential Election. In the 2024 Presidential Election, a similar phenomenon is predicted to continue to occur as political activity increases and contestation between pairs of presidential candidates.

Peran Media Massa Elektronik Televisi (Tvone) Dalam Publikasi Berita Tokoh Politik Jelang Pemilu Pada Program Kabar Utama Fantini, Endah; Hamdi, Fuadi; Sudinta, Heru
Jurnal Komunikasi Esensi Daruna Vol 2 No 2 (2023): Jurnal Komunikasi Esensi Daruna
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/daruna.v2i2.777

Program Kabar Utama merupakan program stasitun televisi tvOne yang menyajikan konten berita untuk masyarakat dengan tujuan agar masyarakat memperoleh informasi terkini. Salah satu berita yang dipublikasikan adalah berita berbagai kegiatan tokoh politik. Penelitian ini bertujuan untuk mengetahui Peran Media Massa Elektronik Televisi (Tvone) dalam publikasi berita tokoh politik jelang pemilu pada program Kabar Utama. Teori yang digunakan adalah peran media massa oleh Irene Silvia yaitu penyebar informasi yang objektif dan edukatif, melakukan kontrol sosial yang konstruktif, serta menyalurkan aspirasi rakyat dan memperluas komunikasi dan partisipasi masyarakat. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan jenis penelitian deskriptif, peneliti mengumpulkan data dari hasil observasi, wawancara dan kajian pustaka untuk dianalisis dan dideskripsikan. Hasil penelitian menunjukkan bahwa peran media massa elektronik televisi (Tvone) dalam publikasi berita tokoh politik jelang pemilu dilakukan dengan pelaporan langsung, analisis dampak peristiwa dan selalu menyeimbangkan pro dan kontra. Melakukan validasi dengan pihak yang bersangkutan dan tidak mengungkapkan pendapat pribadi sebagai seorang jurnalis. Serta mengumpulkan informasi dari masyarakat, menjadi pembicara dan fasilitator informasi, dan mengajukan pertanyaan terbuka kepada masyarakat. The Main News Program is a program for the tvOne television station that provides news content for the public with the aim of making the public obtain the latest information. One of the news published is news about various activities of political figures. This study aims to determine the role of Television Electronic Mass Media (Tvone) in the publication of political figures' news ahead of elections in the Main News program. The theory used is the role of the mass media by Irene Silvia, namely disseminating information that is objective and educative, exercising constructive social control, as well as channeling people's aspirations and expanding communication and community participation. The research method used is a qualitative approach with a descriptive research type. The researcher collects data from observations, interviews and literature review to be analyzed and described. The results of the study show that the role of the electronic television mass media (Tvone) in the publication of political figures' news ahead of the election is carried out by direct reporting, analysis of the impact of events and always balancing the pros and cons. Validate with the parties concerned and not express personal opinions as a journalist. As well as collecting information from the community, becoming a speaker and information facilitator, and asking open questions to the community.

Strategi Membangun Citra Positif Dengan Teknologi Artificial Intelegence (AI) Untuk Siaran Berita Tvone Sudinta, Heru; Hasan, Basri Made; Kuswoyo, Eko; Hayati, Hayati
Jurnal Komunikasi Esensi Daruna Vol 3 No 1 (2024): Jurnal Komunikasi Esensi Daruna
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/daruna.v3i1.874

Memiliki citra yang baik bagi suatu organisasi dipercaya sejalan dengan keuntungan. Bahkan akumulasi citra yang terpupuk dalam waktu lama juga dipercaya mampu membuahkan reputasi yang akan menjadi senjata dalam berkompetisi dan mempermudah meraih keuntungan. Begitupun sebaliknya, jika sebuah organisasi menghasilkan citra buruk, maka organisasi tersebut bias dibilang tengah berhadapan dengan ancaman kerugian. Artinya citra mampu menentukan kesan publik terhadap perusahaan, sementara kesan publik menjadi penentu sebuah organisasi dalam meraih keuntungan.Penggunaan teknologi Artificial Intelligence (AI) atau dikenal sebagai kecerdasan buatan dalam menyiarkan berita, menjadi strategi televisi swasta tvOne dalam membentuk kesan publik yang positif dari kepercayaan pemirsa atas program acara berita. Penggunaan teknologi Artificial Intelligence (AI) dipercaya mempersingkat waktu bekerja, menganalisa dan ketajaman informasi. Pemahaman ini diharapkan mampu mendulang kepercayaan publik sehingga menimbulkan citra positif atas prestasi organisasi. Having a good image for an organization turns out to be in line with profits. Even the accumulation of images that have been nurtured for a long time is also believed to be able to produce a reputation that will become a weapon in competition and make it easier to gain profits. Vice versa, if an organization produces a bad image, then the organization is said to be facing the threat of loss. This means that image is able to determine the public's impression of the company, while the public's impression determines an organization's profit. The use of Artificial Intelligence (AI) technology, also known as artificial intelligence in broadcasting news, is tvOne's private television strategy in forming a positive public impression from viewers' trust in news programs. The use of Artificial Intelligence (AI) technology is believed to shorten working time, analyze and sharpen information. This understanding is expected to be able to gain public trust so as to create a positive image of organizational achievements.

Peran tvOne Dalam Publikasi Berita Pelatihan Umkm Pada Program Kabar Pagi Sudinta, Heru; Almarwan, Ahmad Usmar; Hariyadi, Taufan; Hamdi, Fuadi
Jurnal Komunikasi Esensi Daruna Vol 3 No 2 (2024): Jurnal Komunikasi Esensi Daruna
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/daruna.v3i2.938

Program Kabar Pagi merupakan program stasiun televisi tvOne yang menyajikan konten berita untuk masyarakat dengan tujuan agar masyarakat memperoleh informasi terkini. Salah satu berita yang dipublikasikan adalah berita pelatihan UMKM. Penelitian ini bertujuan untuk mengetahui peran tvOne dalam publikasi pelatihan UMKM pada program Kabar Pagi . Teori yang digunakan adalah peran media massa oleh Irene Silvia yaitu penyebar informasi yang objektif dan edukatif, melakukan kontrol sosial yang konstruktif, serta menyalurkan aspirasi rakyat dan memperluas komunikasi dan partisipasi masyarakat. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan jenis penelitian deskriptif, peneliti mengumpulkan data dari hasil observasi, wawancara dan kajian pustaka untuk dianalisis dan dideskripsikan. Hasil penelitian menunjukkan bahwa peran tvOne dalam publikasi pelatihan UMKM dilakukan melalui peliputan, analisis dampak peristiwa dan edukatif. Peneliti juga melakukan validasi kepada pihak-pihak yang bersangkutan dan tidak mengungkapkan pendapat pribadi sebagai seorang jurnalis. Serta mengumpulkan informasi dari masyarakat, pembicara dan fasilitator informasi, serta mengajukan pertanyaan terbuka kepada masyarakat. Kabar Pagi Program is a television station program that presents tvOne News content for the community with the aim of people get the latest information. One of the published news is the news of UMKM training. This study aims to determine the role of tvOne in the publication of events UMKM training in the program Kabar Pagi . Research methods used is a qualitative approach to the type of descriptive research, researchers collected data from observations, interviews and literature review to be analyzed and described. The results showed that the role of tvOne in the publication of UMKM training by coverage, analysis of the impact of events and always balancing the pros and cons. Perform validation with the parties concerned and not express your personal opinion as a journalist. As well as collecting information from the public, being a speaker and facilitator of information, and asking open-ended questions to the public.

Pengaruh External Relations dan Publisitas Media Sosial Terhadap Citra PT. Lativi Media Karya (TvOne) Sudinta, Heru; Nugroho, Aditya; AlMarwan, Usmar; Hamdi, Fuadi
Jurnal Komunikasi Esensi Daruna Vol 4 No 1 (2025): Jurnal Komunikasi Esensi Daruna
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/daruna.v4i1.980

TvOne sebagai salah satu stasiun televisi berita di Indonesia yang menghadapi tantangan dalam mempertahankan citra positif di tengah persaingan dunia industri televisi yang ketat. Di era digital, publik tidak hanya mengandalkan televisi tetapi juga media sosial untuk mencari berita dan berinteraksi. Fokus penelitian ini adalah untuk menganalisis seberapa besar pengaruh kegiatan External relations dan aktivitas Publisitas Media Sosial yang dilakukan oleh TvOne terhadap citra perusahaan tersebut. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Data diperoleh melalui penyebaran kuesioner kepada mahasiswa yang pernah mengikuti program kunjungan belajar di TvOne. Total sampel yang dianalisis berjumlah 100 responden, yang dipilih menggunakan teknik non-probability sampling berupa accidental sampling. Hasil penelitian menunjukkan bahwa External relations dan Publisitas Media Sosial secara bersama-sama mampu menjelaskan 84,6% variasi dalam citra perusahaan, sementara sisanya 0,154 atau 15,4% dijelaskan oleh faktor- faktor lain yang tidak termasuk dalam penelitian ini. Hal in membuktikan bahwa variabel External relations dan Publisitas Media Sosial mempunyai pengaruh terhadap Citra Perusahaan TvOne. TvOne as one of the news television stations in Indonesia faces challenges in maintaining a positive image amidst the tight competition in the television industry. In the digital era, the public does not only rely on television but also social media to find news and interact. The focus of this study is to analyze how much influence the External relations activities and Social Media Publicity activities carried out by TvOne have on the company's image. The research method used is quantitative with a descriptive approach. Data were obtained by distributing questionnaires to students who had participated in the study visit program at TvOne. The total sample analyzed was 100 respondents, who were selected using a non-probability sampling technique in the form of accidental sampling. The results of the study showed that External relations and Social Media Publicity together were able to explain 84.6% of the variation in the company's image, while the remaining 0.154 or 15.4% was explained by other factors not included in this study. This proves that the variables External relations and Social Media Publicity have an influence on TvOne's Corporate Image

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