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All Journal AGRIEKONOMIKA Agrointek Jurnal Teknologi Pangan Jurnal Pangan dan Agroindustri REKAYASA Jurnal Sains dan Teknologi Pangan Industria: Jurnal Teknologi dan Manajemen Agroindustri Jurnal Teknologi & Industri Hasil Pertanian Jurnal Agritechno Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Reinforce: Journal of Sharia Management Journal of Fisheries & Marine
Ulya, Millatul
Agroindustrial Technology, Faculty Of Agriculture, University Of Trunojoyo Madura
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Journal : Reinforce: Journal of Sharia Management

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Revitalisasi Strategi Inovasi Ekonomi Bisnis di Era Digital Berkelanjutan untuk Gen Z Ulya, Millatul
Reinforce: Journal of Sharia Management Vol 3 No 2 (2024)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v3i2.10214

Abstract

In the ever-evolving digital era, generation Z has emerged as consumers and workforce with unique characteristics. This study discusses the importance of revitalizing sustainable business economic innovation strategies to meet the needs and preferences of generation Z. This study identifies the challenges and opportunities faced by businesses in adopting digital technology and sustainable practices. Through an analytical approach, this paper explores various innovative strategies that companies can implement to attract and retain generation Z as customers and employees. The results of the study indicate that the integration of technology, sustainability, and social engagement are key factors in creating added value for businesses in the digital era. Thus, companies that are able to adapt and innovate according to the demands of generation Z will have a significant competitive advantage.
Co-Authors Abdul Azis Jakfar Ach Supriyanto Ariani Ariani Aronika, Nadiyah Ferah Burhan Burhan Burhan Burhan Cystiana, Chika Uca DARIMIYYA HIDAYATI Elfrida Ratnawati Enung Siti Nurhidayah Fajar Kurniawan Falah, Aizetul Fauzul Mu’tamar, Mohammad Fuad Firmansyah, Raden Arief Holilah Holilah Iffan Maflahah Khoirul Hidayat Kurnia Putri Lisdayana, Nurmalisa Muh Faishol Muhammad Fakhry Mu’tamar, Mohammad Fuad Fauzul Prastika, Yuni Dwi Probowati, Banun Diyah Raden Faridz Risa Dewi Munica Sri Hastuti Sugiarti, Apriliany Supriyanto Supriyanto UMI PURWANDARI Umi Purwandari Uswatun Hasanah Verdiana, Hanif Risma Wasilah Wasilah