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PERANCANGAN ULANG STRATEGI PENJUALAN PADA BISNIS PERUMAHAN DALAM MENINGKATKAN MINAT BELI KONSUMEN Sudewo; Supriyadi, Edy
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 2 No 2 (2017): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Residential property sales prospects in particular has a huge opportunity from year to year because the value of the price of land has the ability to sell value increasing from year to year. Sales of residential house Fortuna Residence subdistrict area Bojonggede Bogor regency still have a business opportunity housing is very large, in addition to the quality and design of the house is sold, housing Fortuna Residence is very strategy that includes developing a connecting road Bogor regency so competitive very competitive , This research aims to design a sales strategy on housing Fortuna Residence with the results in the form of a SWOT strategy is based on statistical data processing with SEM (Structural Equation Modeling) where variables are used, there are five independent variables and the dependent variable. Variable independet have a positive and significant with the dependent variable, namely (1) the variable quality of the product has a positive and significant to the variable buying interest, (2) a variable pricing strategy has a positive and significant to the variable buying interest, (3) a variable transportation and the location has a positive and significant relationship to variable buying interest, (4) variable product innovation has a positive and significant relationship to variable buying interest, (5) variable sales promotion have a positive and significant relationship to the variable buying interest.
Penguatan Kelembagaan Untuk Mengoptimalkan Industri Wisata di Desa Singkup, Kuningan, Jawa Barat Rusmalah; Wibowo, Priyo; Sudewo
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v5i1.38487

Abstract

Desa Singkup, Kabupaten Kuningan, Jawa Barat, memiliki potensi wisata alam dan budaya yang cukup besar. Potensi wisata alam dan perkemahan belum sepenuhnya dikembangkan dan memberikan dampak signifikan terhadap perekonomian masyarakat setempat. Permasalahan utama yang dihadapi adalah, kurangnya pemahaman mengenai Desa Wisata dan sadar wisata bagi para pengelola desa wisata, kompetensi pengelolaan kelembagaan desa wisata dan keterlibatan masyarakat sebagai basis konsep Community Based Tourism (CBT). Oleh karena itu, pendampingan oleh tim PKM Teknik Industri Unpam difokuskan pada penguatan kapabilitas organisasi, khususnya mendorong terbentuknya pokdarwis yang kuat secara kelembagaan dan mampu menyusun rencana strategis yang sangat dibutuhkan pada tahap rintisan desa wisata. Peningkatan pemahaman Desa Wisata dan sadar wisata bagi para pengelola desa wisata melalui sosialisasi dan pelatihan. Peningkatan keterlibatan masyarakat dilakukan melalui pendekatan simulasi dengan melibatkan masyarakat dalam perencanaan dan pelaksanaan pengembangan Desa Wisata Singkup. Hasil survei menunjukan 65% peserta sangat puas dan 35% puas dengan isi materi yang disampaikan. Sebesar 56% peserta sangat puas dan 44% puas dengan kesesuaian solusi yang diberikan dengan harapan. Kegiatan pengabdian kepada masyarakat telah terlaksana sesuai rencana dan menjawab kebutuhan masyarakat Desa Singkup. Menggunakan metode diskusi dan simulasi, peserta mampu menyusun rencana program strategis berdasarkan harapan dan keinginan bersama terkait desa wisata Singkup.
PERANCANGAN ULANG STRATEGI PENJUALAN PADA BISNIS PERUMAHAN DALAM MENINGKATKAN MINAT BELI KONSUMEN Sudewo; Supriyadi, Edy
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 2 (2017): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Residential property sales prospects in particular has a huge opportunity from year to year because the value of the price of land has the ability to sell value increasing from year to year. Sales of residential house Fortuna Residence subdistrict area Bojonggede Bogor regency still have a business opportunity housing is very large, in addition to the quality and design of the house is sold, housing Fortuna Residence is very strategy that includes developing a connecting road Bogor regency so competitive very competitive , This research aims to design a sales strategy on housing Fortuna Residence with the results in the form of a SWOT strategy is based on statistical data processing with SEM (Structural Equation Modeling) where variables are used, there are five independent variables and the dependent variable. Variable independet have a positive and significant with the dependent variable, namely (1) the variable quality of the product has a positive and significant to the variable buying interest, (2) a variable pricing strategy has a positive and significant to the variable buying interest, (3) a variable transportation and the location has a positive and significant relationship to variable buying interest, (4) variable product innovation has a positive and significant relationship to variable buying interest, (5) variable sales promotion have a positive and significant relationship to the variable buying interest.
KONSEP ERGONOMIK K3 UNTUK MENINGKATKAN EFEKTIVITAS DAN PRODUKTIVITAS KERJA DI PT. APL ibnu, freddy dwi; Sudewo
Teknologi : Jurnal Ilmiah dan Teknologi Vol. 8 No. 1 (2025): Teknologi : Jurnal Ilmiah dan Teknologi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/tkg.v8i1.52646

Abstract

PT APL is a company engaged in the distribution of medical equipment and medicines, with a finance division. Financial data is processed in the operational area. Computers are used in all activities to run business operations. The purpose of this study is to analyze the relationship between ergonomic positions and work posture using the Rapid Office Strain Assessment (ROSA) method in relation to musculoskeletal disorder (MSD) complaints among employees of PT APL. This study shows that at PT APL Semarang, there are four main factors contributing to inadequate workplace ergonomics, namely humans, machines, materials, and methods. The ROSA assessment results revealed that 76.92% of employees are at high risk of musculoskeletal disorders, mainly influenced by the use of non-ergonomic chairs. Employees often lack awareness regarding proper chair height adjustment, leading to poor sitting posture. In addition, improper monitor placement and incorrect positioning of mouse and keyboard use also contribute to the high risk. Awareness of workplace facility adjustments and education on ergonomics in the workplace are crucial to reducing health-related risks for employees.   Keywords: Ergonomics, Musculoskeletal Disorders (MSDs), Work Posture, Employees, Risk, Rapid Office Strain Assessment (ROSA), and PT APL.
Analisis Pengaruh Keselamatan dan Kesehatan Kerja (K3) dada Pekerja Parkir di Area Parkir Plaza Kenari Mas Sudewo
JITMI (Jurnal Ilmiah Teknik dan Manajemen Industri) Vol. 7 No. 2 (2024): JITMI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jitmi.v7i2.y2024.p99-104

Abstract

Occupational Safety and Health (K3) is an important aspect in the work environment, especially in the parking sector which has a high risk of accidents. This study aims to analyze the effect of worker awareness and supervision on compliance with K3 standards in the Plaza Kenari Mas parking area. The research method used is a quantitative approach with multiple linear regression analysis and strategy evaluation through SWOT analysis. Data were collected through a survey of 30 parking workers using a purposive sampling technique. The results of the study showed that worker awareness factors have a significant effect on K3 compliance with a regression coefficient of 0.208. Supervision also plays an important role in increasing compliance with a higher regression coefficient, namely 0.324. The results of the statistical test support this finding, where the t-test shows that both awareness and supervision have a significant effect on worker compliance with K3 standards (t count = 2.103 and 2.608 greater than t table). The SWOT analysis identified that the optimal strategy to improve K3 implementation includes regular training, increased supervision, provision of safety facilities, and implementation of incentives and sanctions. Thus, this study concludes that increased worker awareness and tighter supervision from management can improve compliance with OHS standards. The implication of this study is the need for more effective managerial policies in implementing OHS systems, including optimizing training, supervision, and regulation to create a safer and more productive work environment in the parking sector.   Keywords: Occupational Safety and Health (OHS), SWOT, Linear Regression.