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All Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Tensile : Jurnal Pengabdian Kepada Masyarakat
Lutfi Yulianto
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Economics, Econometrics & Finance Education Energy Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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DIGITALIZING LEADERSHIP OPTIMALISASI GOOGLE SITE UNTUK KEGIATAN ORGANISASI SISWA DI SMKN 7 KOTA SERANG Istiqomah Rohmawati; Joko Yuwono; Pramadjaya, Angga; Muhamad Azis Rachmaditya; Lutfi Yulianto
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 3 (2024): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v5i3.43362

Abstract

ABSTRACT Digital leadership involves using technology to increase effectiveness and efficiency in managing teams and organizations. This covers various aspects, such as digital communication, data-based decision making, and the use of online collaboration tools. By analyzing the problems that exist at SMKN 7 Serang City, namely the lack of technological knowledge among employees, limitations in collaboration and communication, the difficulty of accessing information on activities in school. So this PkM group held training related to Digitalizing Leadership, Optimizing Google Sites for student organization activities. The result of implementing this PkM activity is that the implementation of Google Site in student organization activities has increased efficiency in conveying information and transparency in organizational management. Every student or teacher can easily access the latest information and see developments in the organization's work program. Of the respondents who had filled out the online questionnaire provided, for the point of ease of use of the Google site, 45% answered agree, and 55% answered strongly agree. For information points needed on the Google site, 35% answered agree and 65% answered strongly agree. For the point that the Google site makes the process of disseminating information easier, 40% answered agree, 60% answered strongly agree. For the point of making it easier to collaborate with the Google site, 20% answered agree and 80% answered strongly agree. For the satisfaction point of using the Google site, 32% answered agree and 68% answered strongly agree. Digitalizing Leadership, Optimization, Google Site, Organization.
OPTIMALISASI KEMAMPUAN PEMASARAN, PENJUALAN DAN CUSTOMER RELATION DI UMKM NONI-GO 561 Stevanes; Rully Inkiriwang; Lutfi Yulianto; Deni Ismail; Selly Septiani
Tensile : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 3 (2024): November 2024
Publisher : Teknik Mesin ,Universitas Pamulang Serang

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Abstract

Saat dunia dilanda pandemi COVID-19, tidak terhitung banyaknya UMKM yang merasakan dampak negatif terhadap bisnisnya di karena kan sulitnya pemasaran dan penjualan pada masa Covid-19, banyak usaha kecil dan menengah (UMKM) mengalami penurunan pendapatan atau bahkan gulung tikar. Pada kegiatan Pengabdian Kepada Masyarakat ini, yang menjadi subjek adalah Usaha Kecil Menengah Pecinta Kesucian Jiwa dengan nama brand Noni-Go 561. Program ini dilaksanakan dengan metode presentasi, pengenalan materi dan diskusi bersama dengan tema "Optimalisasi Kemampuan Pemasaran, Penjualan Dan Customer Relation Di UMKM Noni-Go 561" dan membantu pelaku UKM dengan mengenalkan berbagai metode pemasaran dan juga strategi marketing funnel, serta menerapkan teknologi, digitalisasi serta pengaplikasian artificial intelegent dalam pengelolaan pemasaran bisnis. Kata Kunci: UMKM, Digital Marketing, CRM, Bisnis.
Co-Authors Deni Ismail Istiqomah Rohmawati Joko Yuwono Muhamad Azis Rachmaditya Pramadjaya, Angga Rully Inkiriwang Selly Septiani Stevanes