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All Journal Fokus: Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang
Adhita Octaviani, Venny
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Education Social Sciences

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ANALISIS STRATEGI PEMASARAN PERUMAHAN BERBASIS KEBUTUHAN DAN PREFERENSI KONSUMEN Asrori, Imam; Adhita Octaviani, Venny
FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang. Vol 23 No 1 (2025): FOKUS Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kap
Publisher : Universitas Kapuas Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/fokus.v23i1.1475

Abstract

This research aims to describe and analyze housing marketing strategies based on consumer needs and preferences at Amora Land Property Sintang with the scope of marketing strategies based on consumer needs and preferences in purchasing housing. The method used is a descriptive method. The research results show that the marketing strategy at Amora Land Property Sintang Housing is based on consumer needs and preferences. This means that from building to selling housing, Amora Land Property follows market trends and what consumers need for homes today.
PERAN MODAL SOSIAL SEBAGAI MODAL PENGEMBANGAN KOPERASI KREDIT KELING KUMANG KABUPATEN SINTANG Asrori, Imam; Adhita Octaviani, Venny
FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang. Vol 23 No 2 (2025): FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas K
Publisher : Universitas Kapuas Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/fokus.v23i2.1662

Abstract

The Purpose of the research was to identify, how the role of social capital was in the development of a credit union of “Keling Kumang” that consisted of the Strategy of the board of the Credit Union in developing a trust, network development, and the establishment of a shared value. The data for the research was collected through interview, observation, as well as documentation. Based on the result of the interviews, it was concluded that social capital has been taken into account in the development process of “Keling Kumang” Credit Union. The element of social capital in the forms of trust, networks and shared value have been fundamental for the Credit Union of “Keling Kumang”. The strategy that have been applied to raise trust was by the implementation of open and transparant management of the credit union; in the process of the networks development, the strategy was by the application of cooperation with institutions, both domestic and foreign ones, and also developing a member enterpreneurs whereas in the development of a shared value, was through education and undergoing some activities of “Keling Kumang” Credit Union which were based on the shared value.The indicators of the development of the Credit Union of „Keling Kumang” were the raising number of members, raising amount of savings, as well as the assets of the Credit Union of „Keling Kumang”.
ANALISIS PENGARUH DAYA TARIK IKLAN DAN ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP MINAT PENGGUNAAN JASA DI LKP SINAR ABADI SINGKAWANG Sudarso, Erik; Chung, Gian; Adhita Octaviani, Venny
FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang. Vol 24 No 1 (2026): FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas K
Publisher : Universitas Kapuas Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of globalization, mastery of foreign languages has become an essential aspect in facilitating various cross-border activities in the fields of education, business, and social interaction. Along with the rapid economic growth of China, the demand for Mandarin language proficiency has significantly increased worldwide, including in Indonesia. Singkawang City, known for its strong interest in learning Mandarin, has experienced a notable rise in the number of language training institutions, one of which is the Lembaga Kursus dan Pelatihan (LKP) Sinar Abadi. This study aims to analyze the influence of Advertising Attractiveness and Electronic Word of Mouth (e-WOM) on the Interest in Using Services at LKP Sinar Abadi Singkawang. The research employed a quantitative approach, with data collected through questionnaires distributed to 100 respondents who were familiar with or had used the institution’s services. The collected data were analyzed using multiple linear regression analysis to examine the relationship between independent and dependent variables. The findings reveal that both Advertising Attractiveness and Electronic Word of Mouth have a positive and significant effect on the Interest in Using Services at LKP Sinar Abadi Singkawang. These results highlight the importance of implementing appealing promotional strategies and effective digital communication to enhance potential students’ interest in enrolling in language courses.
Co-Authors Chung, Gian Imam Asrori Sudarso, Erik