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All Journal Jurnal Dimensi Jurnal Serambi Ekonomi dan Bisnis
Yuniar, Fika Ari
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Arts Humanities Economics, Econometrics & Finance Education

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Strategi Pengembangan Produk (Studi Kasus pada UMKM Brownies Ayu Wulandari) Yuniar, Fika Ari; Handayani, Anggi Putri; Munawarah, Lestari; Anjani, Putri
Jurnal Serambi Ekonomi dan Bisnis Vol 7, No 1 (2024): September 2023 -February 2024
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v7i1.7336

Abstract

Pengembangan produk merupakan salah satu hal yang penting dan harus dilakukan oleh suatu bisnis yang menjual suatu produk agar dapat diterima oleh konsumen. Penelitian ini bertujuan untuk mengetahui strategi pengembangan produk pada UMKM Brownies Ayu Wulandari dan mengetahui dampak faktor internal dan eksternal yang mendorong pengembangan produk. Metode pengumpulan data menggunakan wawancara dan observasi. Informan kunci dalam penelitian ini adalah karyawan UMKM Brownies Ayu Wulandari. Penelitian ini menggunakan teknik analisis kualitatif. Hasil survei mengungkapkan bahwa strategi pengembangan produk yang dilakukan UMKM Brownies Ayu Wulandari adalah dengan mengembangkan motif desain produk dan juga menambah lini produk baru. Selain itu faktor eksternal juga berperan dalam mendorong pengembangan produk yang lebih efektif
COMPARATIVE ANALYSIS OF LOAN TO DEPOSIT RATIO AND DEBT TO EQUITY RATIO AT PT. INDONESIAN PEOPLE'S BANK, TBK AND PT. STATE BANK OF INDONESIA, TBK Yuniar, Fika Ari; Munandar, Aris; Alwi, Alwi
JURNAL DIMENSI Vol 13, No 3 (2024): JURNAL DIMENSI (NOVEMBER 2024)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v13i3.6459

Abstract

The stability of banking institutions is very much needed in an economy. This stability is not only seen from the amount of money in circulation, but also seen from the number of banks that exist as financial management tools. For this reason, banking institutions must be able to stabilize their banking financial performance. The purpose of this research is to determine the difference between Loan To Deposit Ratio and Debt To Equity Ratio at PT. Bank Rakyat Indonesia, Tbk and PT. Bank Negara Indonesia, Tbk. The research instrument used is a list of indicator tables for the Loan To Deposit Ratio variable which contains data on total credit and third party funds, as well as the Debt To Equity Ratio variable indicator which contains data on total debt and total equity. The population used in this research is the balance sheet report of PT. Bank Rakyat Indonesia, Tbk since being listed on the IDX from 2003 to 2022, namely for 19 years and PT. Bank Negara Indonesia, Tbk from 1996 to 2022, namely for 26 years. The sample in this research is the balance sheet report of PT. Bank Rakyat Indonesia, Tbk and PT. Bank Negara Indonesia, Tbk for 10 years, namely from 2013 to 2022. The sampling technique used in this research is purposive sampling technique. Research data was collected by means of documentation and literature study and then analyzed using an independent sample t test. The research results show that there are differences in the Loan To Deposit Ratio at PT. Bank Rakyat Indonesia, Tbk and PT. Bank Negara Indonesia, Tbk.
Co-Authors Alwi Alwi Anjani, Putri Aris Munandar Handayani, Anggi Putri Munawarah, Lestari