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All Journal Jurnal Dimensi Jurnal Serambi Ekonomi dan Bisnis
Handayani, Anggi Putri
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Arts Humanities Economics, Econometrics & Finance Education

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Strategi Pengembangan Produk (Studi Kasus pada UMKM Brownies Ayu Wulandari) Yuniar, Fika Ari; Handayani, Anggi Putri; Munawarah, Lestari; Anjani, Putri
Jurnal Serambi Ekonomi dan Bisnis Vol 7, No 1 (2024): September 2023 -February 2024
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v7i1.7336

Abstract

Pengembangan produk merupakan salah satu hal yang penting dan harus dilakukan oleh suatu bisnis yang menjual suatu produk agar dapat diterima oleh konsumen. Penelitian ini bertujuan untuk mengetahui strategi pengembangan produk pada UMKM Brownies Ayu Wulandari dan mengetahui dampak faktor internal dan eksternal yang mendorong pengembangan produk. Metode pengumpulan data menggunakan wawancara dan observasi. Informan kunci dalam penelitian ini adalah karyawan UMKM Brownies Ayu Wulandari. Penelitian ini menggunakan teknik analisis kualitatif. Hasil survei mengungkapkan bahwa strategi pengembangan produk yang dilakukan UMKM Brownies Ayu Wulandari adalah dengan mengembangkan motif desain produk dan juga menambah lini produk baru. Selain itu faktor eksternal juga berperan dalam mendorong pengembangan produk yang lebih efektif
PENGARUH DEBT TO EQUITY RATIO (DER) DAN NON PERFORMING LOAN (NPL) TERHADAP HARGA SAHAM PADA PT. BANK MANDIRI, TBK Handayani, Anggi Putri; Huda, Nurul
JURNAL DIMENSI Vol 13, No 3 (2024): JURNAL DIMENSI (NOVEMBER 2024)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v13i3.6398

Abstract

Stock Price will follow company performance or reflect the value of a company. There are several ways to assess stock price, specifically, the assessment of share prices can be done using a financial ratio analysis model. The purpose of this research is to determine the effect of Debt To Equity Ratio (DER) and Non-Performing Loans (NPL) on stock price at PT. Bank Mandiri, Tbk. The research instrument used is a list of tables containing data on total debt, total equity, total non-performing loans and stock price at PT. Bank Mandiri, Tbk for 10 years, namely from 2013 to 2022. The population of this research is all financial reports of PT. Bank Mandiri, Tbk has been listed on the IDX from 1998 to 2022, which is 24 years. The sample in this research is the financial report of PT. Bank Mandiri, Tbk for 10 years, namely from 2013 to 2022. The sampling technique used in this research was purposive sampling. Research data was collected by means of documentation and literature study and then analyzed by hypothesis testing, t test and f test. The research results show that Debt to Equity Ratio (DER) and Non-Performing Loans (NPL) simultaneously have a significant effect on stock price at PT. Bank Mandiri, Tbk with an F-calculated value of 5.851 with an F-table value of 4.07.
Co-Authors Anjani, Putri Munawarah, Lestari Nurul Huda Yuniar, Fika Ari