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Pengaruh Kualitas Produk, Promosi Penjualan , Persepsi Harga Terhadap Kepercayaan Dan Dampaknya Pada Keputusan Pembelian Di Qonita Property Depok Humam; Rahayu Lestari; Andini Nurwulandari
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (479.943 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 4.1304

Abstract

benefits. Based on this concept, consumer knowledge is closely related to the discussion of attitudes because consumer knowledge is consumer trust. The purpose of this study was to determine the extent to which product quality, sales promotion, and price perception applied at Qonita Property affect trust informing purchasing decisions. The analytical method used is descriptive analysis to analyze the data in this study. In this study, there are 21 indicators, with a minimum sample of 105 respondents. The results of this study indicate that product quality, sales promotion, and price perception have a positive effect on trust and purchasing decisions at Qonita Property Depok.