Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan El-kahfi : Journal of Islamic economics Journal of Trends Economics and Accounting Research
Sukarno, Aji
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Analysis contribution hotel tax, restaurant tax and entertainment tax as srouce local revenue Bogor City Sukarno, Aji; Haryono, Haryono
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 12 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.615 KB) | DOI: 10.32670/fairvalue.v4i12.2099

Abstract

So many efforts made by the Indonesian government to build the State of Indonesia into a developed country. One way is to do a lot of infrastructure development such as building transportation access and improving the quality of public facilities. Funds needed to build transportation access and improve the quality of public facilities can be obtained from various sources. One of them through local taxes. Bogor City Regional Tax consists of hotel tax, restaurant tax, entertainment tax and others. This research has a purpose to know the contribution of hotel tax, restaurant tax and entertainment tax as source of Original Regional Income of Bogor City in 2012 until 2016. The type of data used is secondary data. Data collection techniques used were interviews and documentaries. The results of this study indicate that the contribution of hotel tax is very small as a source of income Original Regional Bogor City. Restaurant tax has a small contribution as a source of Revenue Original Region of Bogor City. And the contribution of entertainment tax in the city of Bogor is also very small.
Viral Marketing, Brand Awareness, dan Lifestyle: Dampaknya Terhadap Keputusan Pembelian Melalui Minat Beli Widiyanti, Aprillia Putri; Sukarno, Aji; Rosyada, Fani Yulia; Koranti, Komsi; Artanti, Anisrina
Journal of Trends Economics and Accounting Research Vol 5 No 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i4.2006

Abstract

This study aims to analyze the influence of viral marketing, brand awareness, and lifestyle on purchasing decisions with the mediation variable of purchase interest at Point Coffee Indomaret. This study uses primary data collected through the distribution of questionnaires from 250 respondents who are consumers of Point Coffee Indomaret, using purposive sampling. Data were analyzed using partial least square-structural equality modeling (PLS-SEM) with the help of the SmartPLS statistical application. The results of the study indicate that viral marketing, brand awareness, and lifestyle have an effect on purchase interest. Viral marketing, lifestyle, and purchase interest have an effect on purchasing decisions. Viral marketing has an effect on purchasing decisions with purchase interest as a mediation variable, brand awareness has no effect on purchasing decisions with purchase interest as a mediation variable, lifestyle has an effect on purchasing decisions with purchase interest as a mediation variable.
Analisis Kinerja Keuangan Perusahaan Subsektor Farmasi Yang Terdaftar Di Bursa Efek Indonesia (BEI) Budi Santosa; Sukarno, Aji; Haryono, Haryono; Yulia Rosyada, Fani
El-kahfi | Jurnal Ekonomi Islam Vol 5 No 01 (2024): economics and islamics economics
Publisher : Sekolah Tinggi Ekonomi Syariah Manna Wa Salwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58958/elkahfi.v5i01.246

Abstract

Pandemi Covid-19 merupakan suatu kejadian yang tidak pernah disangka yang melanda hampir seluruh negara di dunia tak terkecuali Indonesia. Selain mempengaruhi kesehatan, pandemi juga mempengaruhi perekonomian dunia. Sebab dari itu dilakukan penelitian guna mengetahui dampak pandemi Covid-19 terhadap perusahaan sub sektor farmasi di Indonesia. Tujuan dalam penelitian adalah untuk menganalisis kinerja keuangan pada Perusahaan Subsektor farmasi sebelum dan saat pandemi Covid-19 periode 2018-2022 menggunakan metode rasio keuangan yaitu Rasio Profitabilitas, Rasio Likuiditas, dan Rasio Aktivias. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan alat analisis Paired Sampel T-test. Metode sampel yang digunakan adalah Purposive Sampling, dengan jumlah 6 perusahaan farmasi yang terdaftar di Bursa Efek Indonesia (BEI). Hasil penelitian ini merupakan bahwa kinerja keuangan perusahaan farmasi tidak memiliki perbedaan signifikan dilihat dari Rasio Likuiditas (Current Ratio), Rasio Aktivitas (Total Assets Turnover), dan Rasio Profitabilitas ROA (Return On Assets), ROE (Return On Equity) tidak memiliki perbedaan. Namun terdapat perbedaan pada Rasio Profitabilitas yang diukur dengan NPM (Net Profit Margin).
Peran E-Wom dalam Memediasi Pengaruh Influencer, Brand trust, Brand Image, dan Social Media Marketing terhadap Keputusan Pembelian Kurniasih, Indri; Sukarno, Aji; Yulia Rosyada, Fani; Artanti, Anisrina; Wahyudi, Budi
Journal of Trends Economics and Accounting Research Vol 6 No 2 (2025): December 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v6i2.2356

Abstract

The objective of this research is to analyze the influence of the variables influencer, brand trust, brand image, and social media marketing on the purchase decision of Glad2Glow skincare products, with electronic word of mouth (e-WOM) as the mediating variable. This study utilizes a quantitative approach with primary data. The sampling technique employed was purposive sampling, involving 160 female respondents aged at least 17 years, residing in the Jabodetabek area, and who have purchased Glad2Glow products. Data collection was performed through the distribution of questionnaires. Data analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The analysis process included two main stages: (1) Outer model testing, covering convergent validity, discriminant validity, and reliability; (2) Inner model testing, covering the goodness of fit test, coefficient of determination ($R^2$) test, hypothesis testing, and predictive relevance ($Q^2$) test. The results of the analysis indicate that influencer, brand trust, and social media marketing have a significant influence on e-WOM. Brand trust and e-WOM are proven to have a significant influence on purchase decisions. Simultaneously, the four independent variables (influencer, brand trust, brand image, and social media marketing) have a significant influence on e-WOM and purchase decisions. The mediation effect analysis reveals that only brand trust has a significant indirect influence on purchase decisions through e-WOM. Among the variables studied, the influencer is the most dominant factor in influencing e-WOM, while brand trust is the most dominant variable in influencing purchase decisions.
Co-Authors Artanti, Anisrina Budi Santosa Haryono Haryono Komsi Koranti Kurniasih, Indri Rosyada, Fani Yulia Wahyudi, Budi Widiyanti, Aprillia Putri Yulia Rosyada, Fani