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All Journal El-kahfi : Journal of Islamic economics Journal of Trends Economics and Accounting Research
Yulia Rosyada, Fani
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Economics, Econometrics & Finance Social Sciences

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Analisis Kinerja Keuangan Perusahaan Subsektor Farmasi Yang Terdaftar Di Bursa Efek Indonesia (BEI) Budi Santosa; Sukarno, Aji; Haryono, Haryono; Yulia Rosyada, Fani
El-kahfi | Jurnal Ekonomi Islam Vol 5 No 01 (2024): economics and islamics economics
Publisher : Sekolah Tinggi Ekonomi Syariah Manna Wa Salwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58958/elkahfi.v5i01.246

Abstract

Pandemi Covid-19 merupakan suatu kejadian yang tidak pernah disangka yang melanda hampir seluruh negara di dunia tak terkecuali Indonesia. Selain mempengaruhi kesehatan, pandemi juga mempengaruhi perekonomian dunia. Sebab dari itu dilakukan penelitian guna mengetahui dampak pandemi Covid-19 terhadap perusahaan sub sektor farmasi di Indonesia. Tujuan dalam penelitian adalah untuk menganalisis kinerja keuangan pada Perusahaan Subsektor farmasi sebelum dan saat pandemi Covid-19 periode 2018-2022 menggunakan metode rasio keuangan yaitu Rasio Profitabilitas, Rasio Likuiditas, dan Rasio Aktivias. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan alat analisis Paired Sampel T-test. Metode sampel yang digunakan adalah Purposive Sampling, dengan jumlah 6 perusahaan farmasi yang terdaftar di Bursa Efek Indonesia (BEI). Hasil penelitian ini merupakan bahwa kinerja keuangan perusahaan farmasi tidak memiliki perbedaan signifikan dilihat dari Rasio Likuiditas (Current Ratio), Rasio Aktivitas (Total Assets Turnover), dan Rasio Profitabilitas ROA (Return On Assets), ROE (Return On Equity) tidak memiliki perbedaan. Namun terdapat perbedaan pada Rasio Profitabilitas yang diukur dengan NPM (Net Profit Margin).
Peran E-Wom dalam Memediasi Pengaruh Influencer, Brand trust, Brand Image, dan Social Media Marketing terhadap Keputusan Pembelian Kurniasih, Indri; Sukarno, Aji; Yulia Rosyada, Fani; Artanti, Anisrina; Wahyudi, Budi
Journal of Trends Economics and Accounting Research Vol 6 No 2 (2025): December 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v6i2.2356

Abstract

The objective of this research is to analyze the influence of the variables influencer, brand trust, brand image, and social media marketing on the purchase decision of Glad2Glow skincare products, with electronic word of mouth (e-WOM) as the mediating variable. This study utilizes a quantitative approach with primary data. The sampling technique employed was purposive sampling, involving 160 female respondents aged at least 17 years, residing in the Jabodetabek area, and who have purchased Glad2Glow products. Data collection was performed through the distribution of questionnaires. Data analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The analysis process included two main stages: (1) Outer model testing, covering convergent validity, discriminant validity, and reliability; (2) Inner model testing, covering the goodness of fit test, coefficient of determination ($R^2$) test, hypothesis testing, and predictive relevance ($Q^2$) test. The results of the analysis indicate that influencer, brand trust, and social media marketing have a significant influence on e-WOM. Brand trust and e-WOM are proven to have a significant influence on purchase decisions. Simultaneously, the four independent variables (influencer, brand trust, brand image, and social media marketing) have a significant influence on e-WOM and purchase decisions. The mediation effect analysis reveals that only brand trust has a significant indirect influence on purchase decisions through e-WOM. Among the variables studied, the influencer is the most dominant factor in influencing e-WOM, while brand trust is the most dominant variable in influencing purchase decisions.
Co-Authors Artanti, Anisrina Budi Santosa Haryono Haryono Kurniasih, Indri Sukarno, Aji Wahyudi, Budi