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KINERJA PEGAWAI DISADMINDUKCAPIL SURAKARTA: ANALISIS LINGKUNGAN KERJA DAN MOTIVASI Sukma Bayu; Esti Dwi Rahmawati; Khabib Alia Akhmad
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 2 No 4 (2024): Agustus
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v2i4.397

Abstract

This study aims to analyze the performance of employees at the Department of Population and Civil Registration in the City of Surakarta, influenced by the work environment and motivation. The population in this study consists of all employees of the Department of Population and Civil Registration in the City of Surakarta, with the sample criteria being temporary employees (TKPK) who have worked for more than 6 months, resulting in a total sample of 49 employees. The data used in this study includes both primary and secondary data, collected through observation, interviews, and questionnaires. The analysis technique employed is Structural Equation Modeling-Partial Least Square (SEM-PLS) and the data processing technique uses the SmartPLS4 program. The results of this study indicate that the work environment has a positive but not significant effect on employee performance, while motivation has a positive and significant effect on employee performance.
Apakah Desain Produk, Brand Image Dan Kemudahan Transaksi Mempengaruhi Keputusan Pembelian Sepeda Motor Honda Vario Sukma Bayu; Rayhan Gunaningrat
Global Leadership Organizational Research in Management Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i1.759

Abstract

Motorcycle sales in Indonesia increased by 1.24% in October 2023, reaching 516,293 units, despite experiencing an annual decline of 3.96%. Cumulative figures for January-October show a growth of 26.22%, reaching 5,237,976 units. The research focuses on the Honda Vario motorcycle, aiming to understand the influence of design, brand image, and transaction convenience on purchase decisions. A quantitative research method was employed through surveys and questionnaires involving 93 consumers. Regression analysis indicates a positive relationship between product design, brand image, transaction convenience, and purchase decisions. The results highlight the importance of these factors in influencing consumer preferences for motorcycles, providing insights into market dynamics, and showcasing Honda's success in maintaining its dominance.