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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi IECON: International Economics and Business Conference
Tria Mitra Fatia
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Economics, Econometrics & Finance Environmental Science

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STRATEGI PEMASARAN GREEN MARKETING DAN PENGARUHNYA TERHADAP PERSEPSI KONSUMEN Tria Mitra Fatia; , Djoko Hananto
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 8 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i8.3401

Abstract

Penelitian ini membahas strategi pemasaran green marketing yang dilakukan oleh perusahaan dan pengaruhnya terhadap persepsi konsumen. Green marketing merupakan pendekatan yang fundamental, komprehensif, dan terintegrasi dalam semua aspek fungsional pemasaran, dengan tujuan meningkatkan citra positif perusahaan dan membangun kesadaran lingkungan. Perusahaan yang menerapkan green marketing melakukan berbagai aksi ramah lingkungan, seperti kampanye pembersihan pantai dan tanam pohon. Persepsi konsumen terhadap produk ramah lingkungan memiliki dampak signifikan terhadap niat beli produk tersebut, dimana persepsi positif meningkatkan niat beli sedangkan persepsi negatif dapat menguranginya. Faktor-faktor seperti pengetahuan konsumen, perilaku pembelian, dan minat terhadap produk ramah lingkungan turut memengaruhi persepsi konsumen. Green marketing juga memiliki pengaruh langsung dan tidak langsung terhadap keputusan pembelian konsumen serta dapat meningkatkan brand image perusahaan
The Influence of Leadership Style and Work Environment on Employee Performance at PT. Sinar Inti Primajaya Perkasa Tria Mitra Fatia; Sunarti
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/9ah7m746

Abstract

This research seeks to examine how leadership style and work environment impact employee performance at PT. Sinar Inti Primajaya Perkasa, with a sample of 56 employees. Data was gathered using questionnaires, and the analysis was conducted using the SPSS V 24 statistical tool. The findings revealed that both leadership style and work environment significantly influence employee performance at the company.. Sinar Inti Primajaya Perkasa Influence of Leadership Style (X1): Based on the calculation results, it was found that the t-count value (2.590) is greater than the t-table value (2.005), with a significance level of 0.012 for the Leadership Style variable (X1), which is greater than 0.05 or 5%. Therefore, Ho is accepted and Ha is rejected, indicating that Leadership Style does not have a significant effect on Employee Performance, despite having a negative impact. Regarding the Work Environment (X2), the t-count value (6.067) is greater than the t-table value (2.005), with a significance level of 0.000, which is less than 0.05 or 5%. As a result, Ho is rejected and Ha is accepted, meaning that the Work Environment has a significant effect on Employee Performance.
Co-Authors , Djoko Hananto Sunarti