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DAMPAK PERSEPSI HARGA, KUALITAS PRODUK, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN BERULANG PADA PARFUM TOYKA Muhamad Dimas; Ubaidillah, Ubaidillah; Vio Rizky; Achmad Rofi; Angga Dutahatmaja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 3 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i3.4211

Abstract

Penelitian ini bertujuan untuk melihat Dampak Persepsi Harga, Kualitas Produk, dan Kepercayaan Konsumen pada Keputusan Pembelian Berulang atas mrek parfum toyka. Penelitian ini merupakan penelitian kuantitatif yang menggambarkan dan menjelaskan bagaimana Dampak Persepsi Harga, Kualitas Produk, dan Kepercayaan Konsumen pada Keputusan Pembelian Berulang atas mrek parfum toyka. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey untuk menganalisis pengaruh viral marketing, persepsi harga, dan kepercayaan terhadap Keputusan pembelian online pada toko parfum toyka melalui media sosial Instagram. Sampel pada penelitian ini menggunakan aplikasi meta dan 100 orang responden sebagai penguat data. Hasil penelitian mengemukakan bahwa: 1) persepsi harga berpengaruh terhadap keputusan pembelian berulang, 2) kualitas produk berpengaruh terhadap keputusan pembelian berulang, 3) kepercayaan konsumen berpengaruh terhadap keputusan pembelian berulang
IMPLEMENTATION OF CLASSICAL GUIDANCE SERVICES BASED ON PROBLEM BASED LEARNING TO IMPROVE CLEAN AND HEALTHY LIVING BEHAVIORS OF HIGH SCHOOL STUDENTS Mohamad Kevin; Diaz Muhammad Noory; Fathia Alida Safina; Muhamad Dimas; Evi Afiati
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 3 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i3.8138

Abstract

AbstractThis reserach aims to analyze student needs through the Student Needs Questionnaire (AKPD) and to design classical guidance services on the topic of Clean and Healthy Living (PHBS) in class X-1 at SMAN 1 Baros. This study uses a qualitative approach involving observation and interviews. Based on the results of the AKPD analysis of 33 respondents, it was found that 38.03% of the problems were in the personal domain, particularly related to a lack of understanding of maintaining personal health. This shows the urgency of developing basic counseling services that are preventive in nature with the aim of increasing students' awareness of the importance of PHBS. The service methods used were Problem-Based Learning (PBL) and the Korogaru Bidama educational game to increase interactivity. The results of the implementation showed that students were able to identify the benefits of PHBS, change their behavior to be healthier, and design simple programs related to healthy living habits. This article contributes to strengthening preventive counseling services based on the real needs of students, while also emphasizing the important role of guidance counselors in supporting the formation of healthy character in students.