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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi International Journal of Economics and Management Research
Nadhila Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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STRATEGI PEMASARAN MENGGUNAKAN E-COMMERCE DI CV ADIVA DIGITAL PRINTING Nadhila Putri; Enjang Suherman
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 5 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i5.4409

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran menggunakan e-commerce di CV Adiva Printing. E-commerce telah menjadi sarana yang penting bagi perusahaan untuk meningkatkan visibilitas dan penjualan produk mereka. Dalam praktik ini menggunakan Metode implementasi mengacu pada strategi atau langkah-langkah yang diambil untuk menerapkan solusi atau rekomendasi yang dihasilkan dari suatu proyek atau penelitian. Analisis menunjukkan bahwa penerapan strategi pemasaran e-commerce telah membantu perusahaan meningkatkan akses pasar, memperluas jangkauan geografis, dan meningkatkan kepuasan pelanggan. Namun, tantangan seperti persaingan yang ketat dan keamanan transaksi online tetap menjadi perhatian utama. Implikasi praktis penelitian ini adalah pentingnya mengadaptasi strategi pemasaran e-commerce yang efektif untuk mempertahankan daya saing di pasar digital saat ini. Kata kunci: Strategi, Pemasaran, E-Commerce
Implementation of Social Media as an Effort to Improve T-Shirt Product Purchase Decisions at Adiva Digital Printing Nadhila Putri; Netti Nurlenawati; Dexi triadinda
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.581

Abstract

This study aims to analyze how social media marketing strategies influence consumer purchasing decisions at Adiva Digital Printing. The research was motivated by the increasing role of digital platforms in shaping consumer behavior, particularly in the competitive MSME sector. A qualitative research approach was applied, involving in-depth interviews with key informants, direct observation of marketing activities, and documentation analysis. The findings reveal that social media platforms such as Facebook, Instagram, and WhatsApp significantly contribute to influencing purchasing decisions. Key factors include ease of access to information, detailed and attractive product descriptions, and active interactions between the business and consumers, which foster engagement and trust. Despite these positive aspects, the current marketing strategy is not yet fully optimized, as reflected by a conversion rate of only 30%. A SWOT analysis was conducted to identify internal and external factors, highlighting strengths in product quality and competitive pricing, while weaknesses were found in limited promotional efforts and low content variation. Opportunities exist in the growing use of social media among consumers, while threats include strong competition from similar businesses. This study concludes that optimizing social media marketing strategies—such as leveraging advanced features, improving responsiveness, and producing creative, engaging content—can significantly enhance customer loyalty and drive higher sales conversions. These improvements are essential for supporting sustainable growth in the MSME sector. Furthermore, this research is expected to serve as a practical reference for other MSMEs seeking to utilize social media effectively as a strategic marketing tool.
Co-Authors Dexi Triadinda Netti Nurlenawati