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All Journal Journal of Creative Student Research Neraca Manajemen, Akuntansi, dan Ekonomi
Silvia Aluf
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation

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PENGARUH STRATEGI PEMASARAN DAN POTENSI FITUR LIVE APLIKASI TIKTOK TERHADAP PENJUALAN PRODUK CAMILLE BEAUTY Sandi Pasha; Reza Hermawan; Lutfi Darmawan; Syakila Az-Zahwa Nurfatiha; Fikri Radiatus Solihin; Puji Astuti; Silvia Aluf; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i11.4734

Abstract

Camille Beauty adalah salah satu perusahaan baru produk kecantikan yang menggunakan media sosial untuk memasarkan produknya. Camille Beauty menjadi produk kecantikan yang paling dicari di TikTok pada tahun 2021 dengan lebih dari 54 juta suka untuk konten video produknya. Masalah yang didapatkan camille beauty berdasarkan penelitian ini adalah dari strategi pemasaran dan mengenai Potensi Fitur Live Aplikasi Tiktok.Metode penelitian yang digunakan dalam penelitian ini yaitu kuantitatif dengan jenis penelitian asosiatif. Data yang digunakan yaitu data primer dan sekunder. Data Penelitian ini memiliki variabel independen yaitu Strategi Pemasaran (X1), Potensi Fitur Live aplikasi Tiktok (X2), Sedangkan untuk variabel dependen dalam penelitian ini adalah Penjualan Produk Camille Beauty (Y). Berdasarkan hasil penelitian strategi pemasaran dan potensi fitur live aplikasi TikTok terhadap penjualan produk camille beauty dapat ditarik Kesimpulan: 1. Strategi pemasaran berpengaruh positif dan signifikan terhadap variabel penjualan produk Camille Beauty (H1 diterima). 2. Potensi fitur live aplikasi TikTok berpengaruh positif signifikan terhadap variabel penjualan produk Camille Beauty (H2 diterima). Menurut peneliti, Camille Beauty pandai dalam manajemen bisnis, namun untuk lebih meningkatkan penjualan sebaiknya dapat membuka toko offline di semua kota besar, di pusat perbelanjaan, dan lebih banyak membuat konten-konten yang kreatif dan menarik, seperti konten tentang produk perawatan kulit, penggunaan masker, dan konten informatif tentang produknya dan kecantikan secara umum, serta memberikan lebih banyak promo menarik. Kata Kunci : Strategi Pemasaran, Potensi Live, Penjualan Produk, Camille Beauty
EFEKTIVITAS PARA PELAKU USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DALAM MEMBANGUN PERTUMBUHAN EKONOMI Silvia Aluf; Syakila Az-Zahwa Nurfatiha; Apriliantoni, Apriliantoni
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 11 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v11i10.8423

Abstract

This journal discusses the effectiveness of Micro, Small and Medium Enterprises (MSMEs) in supporting Indonesia's economic growth. MSMEs play an important role as the main driver in creating jobs, absorbing labor, and contributing to Gross Domestic Product (GDP), with a contribution reaching 61% in 2023. Fluctuating economic growth in Indonesia is influenced by various factors, both economic and non-economic. economy. Although MSMEs show significant resilience in facing challenges, they still face obstacles such as access to capital, management skills and technology. Through qualitative descriptive analysis, this research highlights the strategic role of MSMEs in economic equality, improving community welfare, and contributing to the country's foreign exchange. The research results show that the effectiveness of MSMEs not only improves individual welfare but also contributes to the stability and growth of the national economy as a whole.
Konsep Wakaf dalam Ilmu Manajemen Aulya Rachma Damayanti; Silvia Aluf; Nazwa Abidin Yunus; Muhammad Faiz Ferdi Rahman; Danendra Sakhi Rukmana; Yayat suhayat
Journal of Creative Student Research Vol. 1 No. 4 (2023): Agustus : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i4.2211

Abstract

Waqf is one of the Muamalah activities that has spiritual, social and economic dimensions. Traditionally, waqf has so far only been interpreted as grants in the form of real estate such as land and buildings, whose purpose is limited to the construction of places of worship and educational institutions. Waqf is divided into several types based on purpose, time limit, and goods and their management. Management is the process of planning, organizing, directing and controlling an organization. Management occupies the most important place in the Waqf world because it can determine whether waqf assets are useful and developed depending on the management model. The purpose of the research is to study waqf in management science, the principles of waqf management and the function of waqf management. This research uses qualitative methods where researchers must analyze theoretical sources from books and journals as well as materials and information from various other secondary data to answer the problems studied. The findings, and implications that arise are found in the professionalism of waqf management, asset management in waqf, financial statements, contributions and potential economic development of the community with waqf in the digital era.
Co-Authors Apriliantoni, Apriliantoni Aulya Rachma Damayanti Danendra Sakhi Rukmana Fikri Radiatus Solihin Kurniawati Mulyanti Lutfi Darmawan Muhammad Faiz Ferdi Rahman Nazwa Abidin Yunus Puji Astuti Reza Hermawan Sandi Pasha Syakila Az-Zahwa Nurfatiha Yayat suhayat