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All Journal Journal of Creative Student Research Neraca Manajemen, Akuntansi, dan Ekonomi
Muhammad Faiz Ferdi Rahman
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI PADA BITTERSWEET BY NAJLA Aulya Rachma Damayanti; Hilwa Karimah; Nazwa Abidin Yunus; Az Zahra Putri Setyo Wati; Muhammad Faiz Ferdi Rahman; Cattelya Putri Maharani; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i10.4654

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah minat pembelian produk Bittersweet By Najla dipengaruhi secara berbeda oleh harga dan kualitas produk. Dengan jumlah sampel sebanyak 65 responden, maka populasi penelitian dalam penelitian ini adalah pelanggan Bittersweet by Najla. Ada desain penelitian deskriptif kuantitatif yang digunakan. Regresi berganda merupakan pendekatan analisis data yang dihitung dengan software SPSS (Statistical Product and Service Solution) 2024. Penelitian menunjukkan bahwa nilai koefisien regresi variabel pengaruh harga (X1) sebesar 0,309 menunjukkan adanya korelasi positif antara peningkatan satuan pada variabel pengaruh harga dengan peningkatan minat beli produk. Bittersweet Najla mengalami kenaikan 0,309 unit. Koefisien regresi kualitas produk (X2) mempunyai nilai sebesar 0,438 (positif) yang menunjukkan bahwa minat konsumen untuk membeli produk Bitter Sweet By Najla mengalami kenaikan sebesar 0,438 satuan untuk setiap satuan variabel kualitas produk. Selain itu, nilai koefisien determinasi sebesar 77,1%, yang menunjukkan bahwa meskipun harga dan kualitas produk berperan dalam menarik minat konsumen untuk melakukan pembelian, faktor lain seperti promosi dan kualitas layanan memiliki sisa 22,9% dari varians tersebut. Keywords: Harga, Kualitas Produk, Minat Beli
Konsep Wakaf dalam Ilmu Manajemen Aulya Rachma Damayanti; Silvia Aluf; Nazwa Abidin Yunus; Muhammad Faiz Ferdi Rahman; Danendra Sakhi Rukmana; Yayat suhayat
Journal of Creative Student Research Vol. 1 No. 4 (2023): Agustus : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i4.2211

Abstract

Waqf is one of the Muamalah activities that has spiritual, social and economic dimensions. Traditionally, waqf has so far only been interpreted as grants in the form of real estate such as land and buildings, whose purpose is limited to the construction of places of worship and educational institutions. Waqf is divided into several types based on purpose, time limit, and goods and their management. Management is the process of planning, organizing, directing and controlling an organization. Management occupies the most important place in the Waqf world because it can determine whether waqf assets are useful and developed depending on the management model. The purpose of the research is to study waqf in management science, the principles of waqf management and the function of waqf management. This research uses qualitative methods where researchers must analyze theoretical sources from books and journals as well as materials and information from various other secondary data to answer the problems studied. The findings, and implications that arise are found in the professionalism of waqf management, asset management in waqf, financial statements, contributions and potential economic development of the community with waqf in the digital era.
Co-Authors Aulya Rachma Damayanti Az Zahra Putri Setyo Wati Cattelya Putri Maharani Danendra Sakhi Rukmana Hilwa Karimah Kurniawati Mulyanti Nazwa Abidin Yunus Silvia Aluf Yayat suhayat