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All Journal International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Neraca Manajemen, Akuntansi, dan Ekonomi
Ismi Fauziah
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Other

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PENGARUH PROMOSI DAN PERSEPSI NILAI TERHADAP KEPUTUSAN PEMBELIAN PRODUK CICIL EMAS DI BSI KCP PASURUAN SUDIRMAN 1 (STUDI KASUS PADA PROGRAM GREBEG PASAR) Ismi Fauziah; Ratna Pudyaningsih; Eni Erwantingingsih
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 3 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i3.4917

Abstract

BSI KCP Pasuruan Sudirman 1 salah satu industri perbankan syariah yang bergelut di sektor pembiayaan investasi emas atau cicil emas. Dalam menjaring pembiayaan cicil emas menggunakan bentuk promosi berupa grebek pasar. Pandangan terhadap suatu produk yg ditawarkan di pasar akan mempengaruhi perilaku pembelian konsumen, maka dari itu promosi dan persepsi nilai terhadap citra perusahaan menjadi kunci utama untuk mengendalikan keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan persepsi nilai terhadap keputusan pembelian produk cicil emas di BSI KCP Pasuruan Sudirman 1. Teknik sampel menggunakan purposive sampling dengan jumlah 65 responden. Analisis yang digunakan Analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa 1) promosi dan persepsi nilai secara simultan berpengaruh terhadap keputusan pembelian dengan nilai signifikansi sebesar 0,000<0,05 dan memiliki koefisien determinasi (R²) sebesar 66,3% sedangkan sisanya dipengaruhi oleh variabel diluar penelitian ini. 2) promosi secara parsial berpengaruh positif dan memiliki nilai sig. 0,000<0,05. 3) persepsi nilai secara parsial berpengaruh positif dan memiliki nilai sig 0,015<0,05..
The Role of Islamic Religious Education in Resolving Legal Conflicts Between Teachers and Students at MTs Darul Ihsan Hamparan Perak: A Perspective of the Child Protection Law Ismi Fauziah; Syahrul Sitorus; Nona Kumala Sari; Khairuddin YM; Atika Ridvi Amelia Nasution
International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Vol 6 No 3 (2024)
Publisher : The Islamic Education and Multiculturalism Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47006/ijierm.v6i3.396

Abstract

This study aims to explore the role of Islamic Religious Education (PAI) in resolving legal conflicts between teachers and students at MTs Darul Ihsan Hamparan Perak, particularly within the framework of the Child Protection Law No. 35 of 2014. Utilizing a descriptive qualitative approach through interviews, observations, and documentation, the study reveals that PAI plays a significant role in conflict resolution by instilling religious values such as consultation, compassion, and justice. PAI teachers act as mediators, promoting dialogue and education while adhering to child protection principles by avoiding physical or psychological violence and favoring persuasive approaches. Challenges include a lack of parental understanding regarding discipline based on religious values, addressed through socialization and education. This study emphasizes that synergy between PAI and the Child Protection Law can serve as an effective model for resolving legal conflicts in educational settings.
Co-Authors Atika Ridvi Amelia Nasution Eni Erwantingingsih Khairuddin YM Nona Kumala Sari Ratna Pudyaningsih Syahrul Sitorus