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All Journal Habitat Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Jurnal Manajemen Agribisnis dan Agroindustri JIPHO (Jurnal Ilmiah Peternakan Halu Oleo)
Nurmastiti, Ardela
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary Other

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Pemberdayaan Masyarakat Kampung Wisata Inggris di Desa Adiluhur Kecamatan Adimulyo Kabupaten Kebumen Setyowati, Ratih; Nurmastiti, Ardela; Nissa', Zulfa Nur Auliatun
Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Vol. 4 No. 1 (2023): September
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/agrimanex.v4i1.9843

Abstract

The welfare of rural communities is still a development goal. On the other hand, rural areas are often synonymous with backwardness and poverty. Empowerment of the poor through community approach and awareness is needed in order to use and have access control in the development of tourist villages. This research can describe the model of empowerment and analyze the supporting factors in the development of tourist village in English Tourism Village of Kebumen. In this research used qualitative method with descriptive design. The location of this research intentionally, in this study which is the location of research is the English Tourism Village of Kebumen located in Adiluhur Village Adimulyo District Kebumen District. The research informants were Adiluhur village government, English Tourism Village of Kebumen manager and Adiluhur village community. Empowerment model applied by the empowerment in English Tourism Village of Kebumen that is empowerment model based on empowerment and model of empowerment based on institutional. This model became a strategy in the development of tourist villages in the English Tourism Village of Kebumen.
The Effect of 7P Marketing Mix on Purchasing Decisions For Gudeg Kaleng Bu Tjitro 1925 Original Variant at CV. Buana Citra Sentosa Yogyakarta Kumalasari, Dian Dewi; Nurmastiti, Ardela; Puspitaningrum, Dwi Aulia
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 2 (2024): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i2.103

Abstract

This research was conducted in response to the growing business landscape, which requires companies to carefully strategize their marketing approaches to enhance sales performance. CV. Buana Citra Sentosa, a company offering four variants of canned gudeg, positions its Gudeg Kaleng Bu Tjitro 1925 original variant as the flagship product. The objective of this study is to assess how the marketing mix at CV. Buana Citra Sentosa affects purchasing decisions and customer satisfaction. Ensuring the timely supply of raw materials and inventory management is critical for maintaining an efficient and rapid production process, thus meeting both consumer demand and the company's operational goals. The research surveyed 80 customers who had purchased the Gudeg Kaleng Bu Tjitro 1925 original variant. Utilizing multiple linear regression analysis via SPSS 24 for Windows, the findings revealed that all marketing mix variables—product, price, place, promotion, people, physical evidence, and process—collectively have a significant impact on purchasing decisions. Additionally, each variable independently influences purchase decisions for the Gudeg Kaleng Bu Tjitro 1925 product at CV. Buana Citra Sentosa in Yogyakarta.
Minat Gen Z dalam Beternak Sapi di Kecamatan Simo Kabupaten Boyolali : Gen Z's Interest in Raising Cattle in Simo District, Boyolali Regency Wianto, Ardian Ozzy; Nurmastiti, Ardela
Jurnal Ilmiah Peternakan Halu Oleo Vol. 7 No. 3 (2025): JIPHO (Jurnal Ilmiah Peternakan Halu Oleo)
Publisher : Jurusan Peternakan Fakultas Peternakan Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56625/jipho.v7i3.257

Abstract

Usaha pemeliharaan ternak sapi merupakan salah satu usaha yang dapat dijadikan sebagai sumber mata pencaharian bagi masyarakat di pedesaan. Tantangan yang muncul dalam industri peternakan, seperti proses yang menuntut fisik dan ketidakpastian pendapatan, juga menyebabkan generasi muda enggan melanjutkan tradisi bertani atau beternak. Minat usia muda yang selanjutnya disebut dengan Generasi Z terhadap sektor peternakan semakin lama menunjukkan keberhasilan. Hal ini membuktikan bahwa usaha di bidang peternakan masih memiliki potensi yang besar. Ketertarikan Generasi Z pada pekerjaan urban dan sektor digital yang semakin meningkat tidak sepenuhnya menghilangkan peluang di sektor peternakan. Tujuan dari penelitian ini adalah untuk mengkaji faktor pembentuk minat generasi Z dalam beternak sapi dan untuk menganalisis faktor yang berpengaruh terhadap minat generasi Z dalam beternak sapi. Penelitian tersebut menggunakan pendekatan deskriptif kuantitatif dengan analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa faktor pembentuk minat yang meliputi pendapatan, lingkungan keluarga, lingkungan masyarakat dan status sosial termasuk dalam kategori tinggi. Minat generasi Z dalam beternak sapi juga termasuk dalam kategori tinggi karena mereka mendapatkan perasaan senang saat berusaha ternak sapi potong, sehingga memunculkan minat pemuda untuk beternak sapi. Faktor pembentuk minat yang meliputi pendapatan, lingkungan keluarga, lingkungan masyarakat dan status sosial menunjukkan pengaruh nyata terhadap minat generasi Z dalam berusaha ternak sapi.
Livelihood Resilience of Small Fishers Households in Rural Areas, Indonesia Nissa', Zulfa Nur Auliatun; Nurmastiti, Ardela; Setyowati, Ratih; Mariyani, Siti
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.23

Abstract

The concept of livelihood resilience provides a unique framework for examining the utilization of livelihood capital and resilience values of farming households in ensuring sustainable communities. This study was conducted in Muarareja Village, Tegal Barat Subdistrict, Tegal City, in January-March 2019 by assessing the utilization of five livelihood capitals and livelihood resilience actions of fisher households facing social, economic, and ecological pressures. Data were collected through surveys, observations, and structured interviews, supported by a literature review. Purposive stratified-accidental sampling was used to interview fishermen from every socioeconomic class. The sample was 40 small-scale fisher households divided into 35 lower-layer fisher households and five upper-layer fisher households. Data analysis was conducted descriptively with simple tabulation to describe the condition of the study area. The results showed that social capital is the main capital utilized by lower-layer fishermen. Meanwhile, physical and financial capital are mostly utilized by upper-layer fisher households. Genealogical relationships and territorial ties in the study location make social capital dominant. Self-organization is the highest resilience action by lower-layer fisher households by prioritizing the value of trust. Meanwhile, upper-layer fishermen households have a high resilience value in the capacity of learning action on the value of experimentation. Ownership of larger production capital makes it easier for upper-layer fishermen households to make many alternatives to continue fishing. Meanwhile, due to limited ownership and access to production capital, lower-layer fishing households prioritize the value of trust between neighbors and relatives as their social safety net.
Co-Authors Kumalasari, Dian Dewi Puspitaningrum, Dwi Aulia Setyowati, Ratih Siti Mariyani Wianto, Ardian Ozzy Zulfa Nur Auliatun Nissa