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All Journal re-JIEM (Research Journal of Islamic Education Management) At- Ta'lim : Jurnal Pendidikan
Masrokan Mutohar , Prim
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Education Mathematics Other

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VISIONARY LEADERSHIP IN DEVELOPING MADRASAH COMPETITIVENESS AT MAN 2 PONDOK PESANTREN DARUL ULUM REJOSO JOMBANG Indana, Nurul; Eko Sujianto , Agus; Masrokan Mutohar , Prim
At- Ta'lim : Jurnal Pendidikan Vol. 9 No. 2 (2023): June
Publisher : LP3M Universitas Islam Zainul Hasan Genggong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55210/attalim.v9i2.1217

Abstract

Leadership is visionary leadership. Visionary leadership is leadership whose main work is focused on engineering a challenging future. With the visionary leadership of the madrasah head, he is able to color Islamic educational institutions so that Islamic education experiences an increase in realizing progress so that it is able to compete strictly, even being able to outperform the progress achieved by other educational institutions. This research uses a qualitative approach with a case study type with a multi-case design. The research location chosen was MAN 2 Pondok Pesantren Darul Ulum Rejoso. The results of the study state that the head of the madrasa is a leader in increasing competitiveness, namely by elaborating the vision into missions so that the objectives of the madrasa are achieved, formulating goals and targets for the quality of the madrasa to be achieved, analyzing opportunities, challenges, strengths and weaknesses of madrasah diniyah, being transparent in the use of the budget, in decision making, applying visionary leadership. Focus on a challenging future, a superior change agent. organizational direction. professional trainer in his leadership he head of the madrasa describes a visionary leader who is able to become a professional trainer. This is realized from literacy programs and moving classes, which translate into institutional success. The visible indicators of madrasah competitiveness are: the number of applicants exceeds the capacity of the available study rooms. Therefore, the greater the number of registrants at the madrasa, the higher the competitiveness of the madrasa. Have academic or non-academic achievements,
INNOVATION OF EDUCATIONAL MARKETING MIX IN IMPROVING COMPETITIVENESS AT AR RAHMAT JUNIOR HIGH SCHOOL BOJONEGORO Sahri; Masrokan Mutohar , Prim; Eko Sujianto, Agus
re-JIEM (Research Journal of Islamic Education Management) Vol. 6 No. 2 (2023)
Publisher : Prodi MPI Fakultas Tarbiyah IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/re-jiem.v6i2.10012

Abstract

This study aims to examine the innovation of the marketing mix of educational services in increasing competitiveness and customer value at Junior High School Rahmat. This research uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews, observation, and documentation. The results showed that Junior High School Ar Rahmat has innovated the marketing mix in several aspects, such as product innovation, price, promotion, and place. The innovation is directed to provide added value for customers and increase student’s and parent’s satisfaction. This research provides advice for Junior High School Ar Rahmat in innovating the marketing mix, such as improving service quality, expanding the reach of promotions, offering more varied educational programs, providing financial assistance, and collaborating with educational institutions or companies. This research can provide input for decision-makers in the world of education to innovate the marketing mix in an effort to increase competitiveness and customer value in schools.
Co-Authors Agus Eko Sujianto Eko Sujianto , Agus Indana, Nurul Sahri