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All Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Ida Gede Aninditha Negarakertawijaya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Sepeda Motor Honda Matic di PT Astra Honda Motor Cabang Negara Kabupaten Jembrana Tabita, I Dewa Ayu Tita Permata; I Gusti Agung Sasih Gayatri; Ida Gede Aninditha Negarakertawijaya
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 1 (2024): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i1.2147

Abstract

In line with the public's need and demand for adequate transportation facilities, city streets are increasingly crowded and traffic is increasingly congested by motorized vehicles. Encouraging the development of the automotive industry in Indonesia more quickly and tends to increase every year. The market demand for motorized vehicles is faced by automotive motorbike manufacturers, one of which is PT Astra Honda Motor, Jembrana Regency State Branch. This research uses a quantitative approach with the results of the research showing that variables X1 (Price) and ≤ 5% (0.05).
Co-Authors I Gusti Agung Sasih Gayatri Tabita, I Dewa Ayu Tita Permata