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Ms Glow Strategy After PS Glow Lawsuit Regarding Trademarks Alamsyah, Azzahra; Nurdiana, Dina; Nur Januarizky, Fira
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 3 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

The PS Glow brand bears a resemblance to the MS Glow brand name. Because the trademark owner MS Glow felt aggrieved, the trademark owner reported to the authorities on charges of using the trademark without permission. In that case, it has been proven that there is a registration without good faith carried out by PS Glow. PS Glow brand registration was made in 2021 after the MS Glow brand became known to the general public. The operation of the cosmetics factory or Skincare under the name "MS Glow" since 2016 and can be proven by the Tax Setter Letter to the Regional Revenue Service since 2018. After the lawsuit filed by PS Glow, then MS Glow needs to implement several strategies to anticipate information inequality circulating in the community. In addition, as a company that feels disadvantaged, there is also a need to prevent a continuous crisis from occurring which causes the company to be allowed to operate again.
The Difference Between Spiritual Emotional Freedom Technique And Acupressure On The Dysmenorrhea Intensity Wulandari, Priharyanti; Nurmadinisia, Rahmi; Nurdiana, Dina
JURNAL KESEHATAN REPRODUKSI Vol 16 No 1 (2025): JURNAL KESEHATAN REPRODUKSI VOLUME 16 NOMOR 1 TAHUN 2025
Publisher : IAKMI South Tangerang Branch

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Abstract

Background: Dysmenorrhea is a type of  menstrual pain that is often experienced by adolescent girls, including school-aged students. This condition can interfere with learning activities, concentration, and even psychological well-being, often leading to  school abstain. Method: This study employed used a non-equivalent control group design. Proportional stratified random sampling was conducted on 110 students at SMP Plus Cahaya Insan Depok who met the inclusion criteria. Pain intensity was measured using the Numeric Rating Scale (NRS). Data were analyzed using  the Wilcoxon Sign Rank Test and the Mann-Whitney test. Results: The results showed that the average value of pain intensity in the intervention group (SEFT) was 4.95 which decreased to 2.11, showing  a difference of 2.84. Meanwhile, the average value in the control group (acupressure) was 4.65 which  decreased to 4.00, showing a difference of 0.65. There was a significant difference in the average dysmenorrhea intensity between the SEFT group and the acupressure group after treatment, with a p-value of 0.002 (<0.05). Conclusion: There is a significant difference in the effect of SEFT and acupressure on dysmenorrhea among adolescent girls.
EVALUASI KINERJA MENU BEBEK KALEYO CIKARANG Purwanti, Purwanti; Amelia, Restu; Solihati, Dewi; Dianto, Didin; Nurdiana, Dina; Arsila, Lintang; Triani, Banar Ayu
KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Vol. 5 No. 2 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/knowledge.v5i2.5593

Abstract

This study aims to evaluate the menu performance and product innovation strategy at Bebek Kaleyo Cikarang by combining managerial and consumer perspectives. The approach used is descriptive qualitative with a case study method. Data were collected through in-depth interviews with seven informants, consisting of three management representatives and four consumers, supported by direct observation and documentation. The results show that consumer preferences are influenced by taste, menu variety, competitive pricing, and a pleasant dining experience. Product innovation is carried out continuously through new menu development, attractive presentation, and rapid response to market trends. Menu performance is evaluated based on taste quality, variety of choices, and high levels of customer satisfaction. Adaptive innovation strategies and communication built through consumer experiences play a vital role in fostering long-term customer loyalty. These findings highlight the importance of a holistic approach in restaurant management that focuses not only on products, but also on experience, satisfaction, and emotional consumer engagement. ABSTRAKPenelitian ini bertujuan untuk mengevaluasi kinerja menu dan strategi inovasi produk di restoran Bebek Kaleyo Cikarang dengan memadukan perspektif manajemen dan konsumen. Pendekatan yang digunakan adalah deskriptif kualitatif dengan metode studi kasus. Data dikumpulkan melalui wawancara mendalam kepada tujuh informan, terdiri dari tiga pihak manajemen dan empat konsumen, serta didukung oleh observasi langsung dan dokumentasi. Hasil penelitian menunjukkan bahwa preferensi konsumen dipengaruhi oleh cita rasa, keberagaman menu, harga yang kompetitif, serta pengalaman makan yang menyenangkan. Inovasi produk dilakukan secara berkelanjutan melalui pengembangan menu baru, penyajian yang menarik, serta respons cepat terhadap tren pasar. Evaluasi kinerja menu mencakup kualitas rasa, keberagaman pilihan, dan tingkat kepuasan pelanggan yang tinggi. Strategi inovasi yang adaptif dan komunikasi yang terbangun melalui pengalaman konsumen menjadi faktor penting dalam membangun loyalitas jangka panjang. Temuan ini menegaskan pentingnya pendekatan holistik dalam manajemen restoran yang tidak hanya berorientasi pada produk, tetapi juga pada pengalaman, kepuasan, dan keterlibatan pelanggan secara emosional.