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All Journal Jurnal Manajemen Teknologi Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat International Journal of Robotics and Control Systems International Journal of Applied Finance and Business Studies
Solikhah, EfA Wakhidatus
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Influence of E-Wom, Innovation, E-Trust, and Website Attractiveness on Purchase Decision Solikhah, EfA Wakhidatus; Garad, Askar
Jurnal Manajemen Teknologi Vol. 23 No. 1 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.1.2

Abstract

Abstract. This research explores the impact of product innovation, website attractiveness, electronic word of mouth (e-WOM), and electronic trust (e-trust) on consumer purchasing decisions in the context of online transactions. In this explanatory quantitative study, the sample consists of 142 consumers who made online purchases through company website accounts. Data collection was conducted using questionnaires, and analysis was performed through the Structural Equation Modeling (SEM) approach with the assistance of SPSS software. The research results indicate that all variables, namely product innovation, website attractiveness, e-WOM, and e-trust, significantly and positively influence consumer purchasing decisions. These findings provide in-depth insights into the factors affecting consumer preferences in online purchases, with key roles played by e-WOM, online reputation, online social interaction, website attractiveness, and electronic trust. Practical implications emphasize the need for companies to focus on the development of attractive websites, the management of e-WOM, and the establishment of an online trust to enhance consumer purchasing decisions online. In conclusion, product innovation is also a crucial factor in capturing consumer attention in the competitive online environment. By implementing these findings, companies can design more effective marketing strategies, enhance online attractiveness, build consumer trust, and ultimately improve consumer purchasing decisions. Keywords: E-WoM, e-trust, web attractiveness, inovasi, dan purchase decision    Abstrak. Penelitian ini mengeksplorasi dampak inovasi produk, daya tarik situs web (web attractiveness), electronic word of mouth (e-WOM), dan electronic trust (e-trust) terhadap keputusan pembelian konsumen dalam konteks transaksi online. Dalam studi kuantitatif eksplanatif ini, sampel terdiri dari 142 konsumen yang melakukan pembelian online melalui akun situs web perusahaan. Pengumpulan data dilakukan menggunakan kuesioner, dan analisis dilakukan melalui pendekatan Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa semua variabel, yakni inovasi produk, daya tarik situs web, e-WOM, dan e-trust, secara positif dan signifikan memengaruhi keputusan pembelian konsumen. Temuan ini memberikan wawasan mendalam tentang faktor-faktor yang memengaruhi preferensi konsumen dalam pembelian online, dengan peran kunci dari e-WOM, reputasi online, interaksi sosial online, daya tarik situs web, dan kepercayaan elektronik. Implikasi praktisnya menekankan perlunya fokus perusahaan pada pengembangan situs web yang menarik, manajemen e-WOM, dan pembangunan kepercayaan online untuk meningkatkan keputusan pembelian konsumen secara online. Kesimpulannya, inovasi produk juga menjadi faktor penting dalam menarik perhatian konsumen dalam lingkungan online yang kompetitif. Dengan menerapkan temuan ini, perusahaan dapat merancang strategi pemasaran yang lebih efektif, meningkatkan daya tarik online, membangun kepercayaan konsumen, dan akhirnya, meningkatkan keputusan pembelian konsumen.  Kata kunci: E-WoM, e-trust, web attractiveness, inovasi, dan purchase decision
Industry 4.0 Readiness Trends: A Bibliometric and Visualization Analysis Solikhah, Efa Wakhidatus; Asih, Hayati Mukti; Astuti, Fatma Hermining; Ghazali, Ihwan; Mohammad, Effendi Bin
International Journal of Robotics and Control Systems Vol 4, No 1 (2024)
Publisher : Association for Scientific Computing Electronics and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijrcs.v4i1.1247

Abstract

The Industrial Revolution 4.0 signifies a pivotal change in industrial paradigms, integrating advanced technologies like the Internet of Things (IoT), artificial intelligence (AI), robotics, and big data into production processes. This research aims to analyze the growth and readiness in industry for these changes through a detailed bibliometric analysis. It quantitatively tracks the expansion of Industry 4.0 readiness research, including publication counts, citation trends, and thematic shifts, reflecting heightened academic and industrial interests. A clear definition of Industry 4.0 readiness is provided, focusing on metrics and criteria used for assessment. The paper identifies key contributions and novel insights of the research, emphasizing its practical implications for industry and academia. It examines elements influencing Industry 4.0 readiness, such as infrastructure, policy, and workforce preparedness, offering a comprehensive overview of challenges. The practical implications of our findings are presented, suggesting actionable strategies for stakeholders. This research also highlights the gaps in the current literature, which offers a thorough and multidimensional understanding of Industry 4.0 readiness, its influences, and its impact on the global industrial system.
Improving the quality of aster Posyandu in stunting prevention strategy and health independence at Bantul Solikhah, Efa Wakhidatus; Puriyanto, Riky Dwi; Irham, Lalu Muhammad
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 8 No. 3 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jpm.v8i3.11515

Abstract

Posyandu is the front line in public health services, especially for mothers, children, and the elderly at the village level. However, along with the development of the era and the needs of the community, there are significant challenges related to the limitations of the tools and the effectiveness of the services provided. This study aims to identify and implement innovations in improving tools and improving services at the Aster Posyandu located in Srihardono, Pundong, Bantul, Special Region of Yogyakarta (DIY). Through a participatory approach, this community service activity involves Posyandu cadres and the local community in the process of evaluating service management, improving, and training in the use of digital health tools. The results of this intervention showed a significant increase in the quality of service, especially in terms of measurement accuracy, service time efficiency, and community satisfaction. In addition, innovations in the management system and service flow have also succeeded in reducing queues and accelerating the process of recording health data. Improvements in tools and service innovations at Posyandu have a positive impact on increasing health independence, as well as strengthening the role of Posyandu as the spearhead of health services at the village level.
The influence of entrepreneurship education on entrepreneurial intention and entreprenur readiness at High School Solikhah, Efa Wakhidatus; Puriyanto, Riky Dwi
International Journal of Applied Finance and Business Studies Vol. 13 No. 2 (2025): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i2.394

Abstract

Entrepreneurship education is an important strategy in fostering an entrepreneurial spirit among the younger generation, especially high school students. This study aims to analyze the effect of entrepreneurship education on the performance of entrepreneurial intention and entrepreneurial readiness of high school students. Using a quantitative approach with a survey method, data were collected through a questionnaire compiled based on indicators of entrepreneurship education, entrepreneurial intention, and readiness to run a business. The research sample consisted of high school students who had taken entrepreneurship lessons or programs. The results showed that entrepreneurship education had a positive and significant effect on both. The more effective the implementation of entrepreneurship education in terms of material, teaching methods, and practical experience, the higher the intention and readiness of students to become entrepreneurs. This finding emphasizes the importance of strengthening an applicable and contextual entrepreneurship curriculum at the high school level in order to prepare a young generation that is innovative, independent, and ready to create jobs.
Co-Authors Asih, Hayati Mukti Astuti, Fatma Hermining Garad, Askar Ihwan Ghazali Lalu Muhammad Irham Mohammad, Effendi Bin Puriyanto, Riky Dwi