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All Journal Kubis Jurnal Pengabdian Indonesia
Yasin, Mochammad
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Efisiensi Pemasaran Ayam Broiler (Gallus domesticus) di Kecamatan Sumberjambe Kabupaten jember Afrilta Rahman, Vany; Yasin, Mochammad
KUBIS Vol 1 No 1 (2021): DESEMBER
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v1i1.1107

Abstract

Broilersare a type of superior breed resulting from crosses from types of chickens that have high productivity, especially in producing chicken meat. Jember Regency is the district for the highest broiler production. The purpose of this study was to determine the analysis of the marketing efficiency of broiler chickens (Gallus domesticus) in Sumberjambe District, Jember Regency. This method uses snowball sampling. The results of the analysis that has been carried out through the operational efficiency channel, channel III is said to be the most efficient channel for marketing broiler chickens in Sumberjambe District, Jember Regency by using marketing margin measurement tools, farmer's share, and marketing efficiency analysis. Keywords: efisiensi pemasaran, Ayam Broiler, margin pemasaran, farmer’s share
Faktor Yang Mempengaruhi Keputusan Konsumen Terhadap Pembelian Sayur Hortikultura di Pasar Tradisional Bangsalsari Dewi, Layli Rizka; Yasin, Mochammad
KUBIS Vol 3 No 1 (2023): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i01.1813

Abstract

Development in agriculture, especially the food crops and horticulture sub-sector, currently has a very important role for the community in fulfilling food and nutrition as well as increasing people's income and welfare. The aims of the research are to find out what factors influence consumer decisions to purchase horticultural vegetables and to find out what factors are most dominant in influencing consumer decisions to purchase horticultural vegetables The selection of the research location was carried out intentionally or through purposive sampling. The researcher determined 50 people as respondents who were taken deliberately and who were suitable as data sources. The data collection method uses primary and secondary data obtained from agencies such as market offices, village offices and other relevant literature.The results showed that it was known that internal factors had a dominant influence on consumer decisions in purchasing horticultural vegetables, factors that most dominantly influenced consumer decisions in purchasing horticultural vegetables were habit factors
Analisis Pemasaran Industri Rumah Tangga Telur Asin Mekarsari Kecamatan Sumbersari Kabupaten Jember Agustin, Fira; Yasin, Mochammad
KUBIS Vol 3 No 2 (2023): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i2.2241

Abstract

From a marketing perspective, the Mekarsari salted egg home industry is believed to have found a market gap, but it is not known where the owner sells salted eggs, whether it has a good level of efficiency, and what kind of marketing strategy is suitable for advancing its business. Research Objectives: To find out marketing channels, the level of marketing channel efficiency, and its marketing strategy in the Mekarsari salted egg home industry in Sumbersari sub-district, Jember district. The research method used descriptive qualitative analysis, and data analysis by observation, interviews, and questionnaires. The results showed that there were 3 marketing channel patterns for Mekarsari salted eggs, namely marketing channel I from producers to resellers (sales) to consumers, marketing channel II from producers to catering (housewives and food stalls) to consumers, marketing channel III from producers directly to consumers. And marketing channel I is very efficient because the efficiency value is 3.33%.Meanwhile, the results of the TOWS analysis obtained four alternative strategies consisting of SO, ST, WO, WT strategies. It can be concluded in the Grand Strategy matrix, the alternative strategies mentioned include the in the categories of market penetration strategy, market development, or product development.
Pengaruh Digital Marketing dan Inovasi Produk terhadap Pendapatan Pedagang Cemilan Pasar Tradisional Desa Balung Kulon Ratnawati, Irma; Yasin, Mochammad
KUBIS Vol 4 No 01 (2024): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v4i01.2339

Abstract

Looking at the problems of traditional market traders caused by the development of digital marketing which has an impact on the economy which is not optimal for traditional market snack traders. The purpose of this study is to determine the effect of digital marketing on the income of snack traders and to determine the effect of product innovation on traditional market snack traders in Balung Kulon Village, Balung District, Jember Regency. This research methodusing quantitative descriptive analysis and purposive sampling method with a total sample of 30 respondents. Data analysis with interviews and questionnaires. The results showed that in digital marketing the results of the Multiple Linear Regression analysis obtained a value of -170,022.616, this can be seen from the multiple regression coefficient value, which means that every time there is an increase in the x1 variable by 1%, the income of traditional market snack traders will decrease by Rp. 170,022.616, while for product innovation the results of multiple linear analysis get a value of Rp. 556,952.874, this can be seen from the multiple regression coefficient which means that every time there is an increase in variable X2 of 1 rupiah, the income of traditional market snack traders in Balungkulon Village will increase by Rp. 556,952,874. Based on research in the field, it was found that digital marketing efforts and product innovation carried out by snack traders in the Balungkulon Village traditional market can affect the income of snack traders.
Analisis Preferesi Petani Terhadap Pembiayaan Syariah Pada BMT NU Balung Kabupaten Jember Abdullah, Abdullah; Yasin, Mochammad; Lutfi ah, Hikmatul
KUBIS Vol 5 No 01 (2025): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v8i01.2561

Abstract

BMT merupakan lembaga keuangan syariah yang mandiri dan terpadu serta berfungsi untuk mengembangkan usaha-usaha produktif dan investasi dalam rangka menjunjung kegiatan kecil dan menengah di masyarakat. Penelitian ini dilakukan dengan menggunakan metode deskriptif kuantitatif. Metode pengambilan sampel pada penelitian ini dilakukan dengan metode “purposive random sampling”. data yang digunakan dalam penelitian ini termasuk ke dalam jenis data kuantitatif dan deskriptif. Penelitian ini menggunakan sumber data: data primer dan skunder. Hasi dari penelitian yang dilakukan secara parsial dari ke empat faktor hanya faktor pengetahuan yang memiliki pengaruh signifikan terhadap preferensi petani terhadap pembiayaan syariah.
Pendayagunaan Aplikasi Google Maps Guna Mendukung Promosi Pemasaran UMKM Septi, Ari; Pudjiastutik, Endang Wahyu; Mawardi, Mawardi; Yasin, Mochammad; Aditia, Ajeng; Nuralisa, Fitria Ayu; Indayana, Riska; Musarrofa, Faise Lailatul; Fitria, Nuraidina Rifka; Agasa, Mohamad Rifian; Khasanah, Uswatun; Aliyah, Hiza Himmatul
Jurnal Pengabdian Indonesia Vol. 2 No. 3 (2025): Juni
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu media yang dapat digunakan dalam pengembangan promosi UMKM adalah dengan memanfaatkan Google Maps. Google Maps memberikan layanan berupa petunjuk akses/rute lokasi yang dapat ditemukan di peta umum. Adapun tujuan dari pengabdian ini untuk merancang sistem informasi geografis usaha kecil dan menengah berbasis teknologi informasi digital untuk mempermudah akses oleh Publik sehingga dapat memudahkan Masyarakat untuk mengetahui lokasi dari setiap usaha kecil atau menengah serta informasi lokasi yang dibutuhkan publik atas potensi UMKM di Desa Menampu Kecamatan Gumukmas Kabupaten Jember. sosialisasi dan pendampingan ini menunjukkan peningkatan terhadap pemahaman dan ketrampilan UMKM terhadap Google Maps sebesar 69%. Sebab dengan mempromosikan melalui media sosial dan media online terutama Google Maps jauh lebih efektif dibandingkan dengan media elektronik. Serta memang benar mendaftarkan UMKM melalui Google Maps perlu dilakukan karena mempermudah masyarakat saat membutuhkan produk UMKM yang sedang dibutuhkan. Sehingga Ini menunjukkan dampak yang positif dari kegiatan sosialisasi dan pendampingan ini.
Co-Authors Abdullah Abdullah Aditia, Ajeng Afrilta Rahman, Vany Agasa, Mohamad Rifian Agustin, Fira Aliyah, Hiza Himmatul Chatarina Umbul Wahyuni Dewi, Layli Rizka Fitria, Nuraidina Rifka Hery Widijanto Indayana, Riska Lutfi ah, Hikmatul Musarrofa, Faise Lailatul Nuralisa, Fitria Ayu pudjiastutik, endang wahyu Ratnawati, Irma Septi, Ari